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Posts Tagged ‘apps’

TV always used to be a collective pleasure. Remember how families met around the next big thing, the prime-time event that grew up our minds and entertained the bulk. Interest rose with the whole offer: more colors, more channels, more catchup broadcast. Technology supposed to be a strong ally to stream these big events and used to get the best off them, threatened theatre, sports spots and children movies. And brought lots of opportunities in consuming TV: recording, ads shifting, original sounds and voices, quality of sound and high definition for picture.
As I’ve been involved in several business, including TVs matters, for 15 last years, I could follow lots of changes in programs, box, new comers and technology: from satellite to DTT, and live to VOD/catchup, it never stopped really to be a collective show, for a whole group.

But social actions and networking is nothing but individual acts, as we don’t show us, linking others or chatting in a group session. More individual, because one-to-one action, talk and debate. As if whole family could stare at a member that would enter into networking…and being passive for hours. Dumb, no interest of course.
I’m wondering how can be the result to come for the recent moves with manufacturers, that add contents or access to contents, to their TV devices (which already include set top box functions inside), as youtube, google browser and so long…I’ve been a witness for start of what we called interactive TV, which was a lab for “e-working or e-entertainent”, that took place in TV at the time and never been a real success…why? Because any individual act has nothing to see with “TV representation”, facing the family: what could be fun, to see someone making its shopping, boring the audience in the room…You see what I mean?
What I can say, living with these strategics moves is that social networking is definitely an individual pleasure. how can anyone spend time, watching a private conversation, talk or chat without being active? Is that’s because skype is starting to collaborate with LG and Panasonic, on HDTV devices, that it makes the next big picture and makes it “social”. Not at all, it stays like a private conversation with a big screen video conference.
I believe convergence has limits, in the way that technology grows faster than our agreement for. That’s not because tech can, that we want. And in the case of bringing social apps to TV screens, there’s a lot to bet in losing the essence of social: having a fresh private space of freedom and expression. Looking at youtube for my fav video doesn’t mean all the audience is gonna like it. Using Google on my TV screen will uncover my own research, as my own passions. That doesn’t mean it match with my surrounds. Are you ready to have a look at IM or your mails, in front of your whole family? Your bank accounts? At your private dates?

I tried to resume as short as I could, the main schemas of using “screens”, with the targeted utilities. We see that nothing is obvious, even if we can call it “all screens” or “any device”, focusing on the way we can (must?) use these for. I don’t declare anything as “definite truth”, but put me in front of my experience of TV business development. As years passed, and saw such more and more “clever” ideas, there is limit to convergence, and these limits are social, not technical. For Heaven’s sake we still can control machines and make them  what we really want them to do, for us. Let’s consider them as “tools” (as social apps are…), and use them. So social TV is more a concept than a screen, in fact. And last but not least, a “3D” concept: Deep, Disturbing and Desired. An easy way to bring new shape to old stuff.

Let’s start your uncovered trip, to Social Screens Skip!

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Here we are, this is the fourth episode for social cruise in the social applications fields. Started with your professional profile and your tastes, we go on the adventure with a question mark on us…who knows me on the web? and who I really know too? Don’t say you never asked it, lost in the deepest forest of wire power. Use your “Google juice”, know your reputation on Naymz, or get your twitter grade, all these schedule’s ways help you to find the truth, and increase your influence on the web.

There’s circles of linked contacts, where you can learn, what are interactions between you and the rest of of the www.

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Here you can find several apps to share your “presence” and your linking power. Then, everybody can know how touch you, who you touch and who you know, what you allow to show to others. And you can map your “friends” circle to see which interactions you can find between two contacts, while you think they didn’t met before. Interesting, because of famous quote “together are people who are similar”. Fortunately, Social Media can help you growing, in the quest of meeting new people completely different from you…It’s one of the best exciting stuff, taking risks and discover always new things with new people. A cute app called “lijit“, that can make you graphs, links and drawing representations of your influence, network and links.

You can step and build your own community, skipping toward apps like ning or French affinitiz, an invite your closest members to a smaller circle, to target more and more, the subjects you want to share. As you do, you’re more accurate in the way others know you, and you can discover more things about your new private members. You can do more rooms in Friendfeed, so long in Facebook groups too, to increase the precision of your exchanges. Some say to know really people, you can’t manage more than 150 friends in first sight, or first level, to make a real relation in a sustainable and valuable way. How many of you have more…? Do you use to send and read more of them, when they publish, send, share something? Do you consider you know them “well”? And according to your work, can ou say all your friends can remember and talk about you, your tastes and your profile as well..? No really answers, because of the jungle and the precipitation we do, in adding contacts as we collect bugs or stamps…

“Choose is saying no to others” ; between lots and few, is there any chance to accurate the relation we share and the face we want to show to others? Do you think, people which know you want to make you in relation with others they know, or don’t want to? What kind of echo do you send back, to any contact you have on the web, communities or posts? More you step forward, more you’ll like it, people are awesome in their faculty to welcome…Up to you to be appreciated, in the time you need to…As real life, pay attention to others is such more relevant and valuable than running faster than the wind! Take your time, enjoy people like you would like them to enjoy you, and get the best of them…But most of all “know yourself well” is the mirror of your investment in others…

Ready for the next session ? don’t miss #5 “what I know or what I search”, on Evidencesx’s network, of course !

And for those who missed the former episodes, you’ll find them on recent archives, there#1, there#2 and there#3

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