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Posts Tagged ‘BOP’

In fact, there’s a growing revolution inside. The most weird thing is that it comes from where raw materials are scarce, the opposant scary and no means. The initial innovation, consuming and wasting capital and buried in pyramidal and lone structures could play its last chance. “Jugaad”, that means “breakthrough growth” or “coping with innovation” in Hindi plays a new role for innovation. More flexible, open and simple. Something to reboot ourselves and renew true mindset, to give hope to despair mass and create a ongoing movement to new creation.
Jugaad Innovation is defined around 6 principles, where collaborative thinking and acting are king:

  • Search for opportunities in adversity: most of the times, any company gives up facing adversity or difficulty, because of wasting time, money or fearing of failure. We all prefer comfort zones to risk. Then comes Juggad that draws energy and interest from adversity and resistance. Jugaad brings pride, energy and passion to overcome the obstacle. Learn to deal with adversity is one of the keys of Jugaad Innovators, like a new innovation mindset.
  • Do more with less: we may soon live with less. Less raw materials, less growth, less employment, less time…It’s now time to do more with less, re-use things designing them differently. Reinvent different uses and reinvent ourselves. Think for example to use wastes for others capabilities, without being obliged to recycle them. When you live all days with adversity and obstacles, you quickly find solutions with simple existant stuffs. We use to rethink many ways we do and reprocess simply. When tough times are, we must find economic solutions, and the Jugaad method may be relevant and sustainable…to stay ahead of competition
  • Think and act in a more flexible way: big companies organize themselves with hard and complex structures of R&D in long term process that don’t faciltate short term and simple reactions. They don’t (can’t) think flexible way. They keep things complex because they forgot how to think simple. they ignore low cost solutions because they think high value, with large margins. They simply forget customer centric solutions offering complex R&D outputs, outputs that customer don’t want anymore. Cycles get longer, heavy processing, heavier than ever. Capital and resources expenses explode and innovation is not obvious but struggled into secrecy, keeping the cover on patents. This is outpast in the collaborative mindset we live in now. With Jugaad and its ongoing and lean process. that can’t work anymore. Innovation must catch all the few opportunities with few and simple attitudes. The mindset centric thinking and action are mixed into a twirling process, that evolves simply with the single needs of consumer. What has to be created is only what has to be consumed.

JUGAAD-cover_web(c) from the cover of book “Jugaad Innovation”.

  • Target simplicity: never forget “keep it shortly simple”. It seems so obvious for Jugaad mindset, even if make simple is in fact complex. The hardline is that rebuild something from a complex base is really hard, so when you think Jugaad, you start from nothing. You can be light, efficient and straight to the point. Something that big companies forgot, while they keep secrecy on their R&D and innovatios plans. It’s the art of secret and the obsession for technologies or complex buildings with over engineering. Focus on the pure need, focus on value for customer not for company is the only true way to simplicity. The Jugaad process allows the direct thinking to direct needs. Meeting with daily problems, finding daily solutions, directly useful. The direct response for smart innovation.
  • Inclusive innovation: Through structure itself, because of resources consumption and innovation heaviness, the mainstream innovation is mainly for “mass market”, simply because companies couldn’t balance huge R&D expenses with poor markets. Innovation is rarely for disabled people while it could change their life and build a whole story for them. Bringing innovation in middle-class draws wastes and add only a marginal output. It’s a shamy situation where digital fence exists and all efforts might be to reduce it and build a fair world for all. Next to this, the experimentations from “bottom of the pyramid” ou BOP, showed interesting outputs but underlined the limits of “poor segments”: double sentence. As they already have “nothing” the price paid for each single unit is far more expensive than in normal markets. That’s where Jugaad is really different is that solutions are not built by huge companies but by and for local and isolated people. A kind of ABC for exclusion and the ability to include them. The inclusive innovation.

 

bike-pump-jugaad

 

  • Follow heart power and tuition: the notion I prefer far from all others, put some passion and heart in process thinking, doing only what people need and not what he desires. This is one of the great lessons for example, leading to extreme simplification for use and not for engineers’ pride. Focus on needs, engage with local communities, friend with them, learn their daily life is more efficient than any business process or school. Spending time on few essentials lead to main outputs. Don’t forget Steve Jobs who never ever asked anything to a customer, no need to inspire and build what he did. Only his tuitions and faith in design, experience and simplification seemed to draw his whole life. Heart and passion nurture the whole fuel for action, leadong to Jugaad inspire. We may all take the path…

A true and strong revolution, I’m convinced. The one in centuries, beyond fashion and cycles. Maybe there’s already a Jugaad innovator close to you. Neighbour. Travel encountering. Someone valuable for sure. Someone to meet, share and learn from. Respect, Recycle and Reboot. Time to (re)use what we have and (re)invent everything we have, differently. It’s a matter of inclusion, hope and innovation.

Jugaad, our inclusive future, shared with passion.

See: “Jugaad Innovation”. “Passion with no, limit” and THE book. Enlighting the subject with pics ; Reena Jana’s thoughts about it
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Design was made to be “beautiful”. But Design is often taken with high-class skill, upper income matter and modern life. What we call Design in industrial tracks seems particularly the crafting, building and a whole process to “define a creation environment that makes life and goods and services more smart, useful and profitable for the end-user”. Now some kinds of use are so simple that we think they don’t “need” Design at all, like something complicated and expensive.

Any doubt?

Check out at all these awesome initiatives done with the poor and above all, from the bottom roots…of desperate lands. No you can’t stop initiatives and control the path that guides to innovation. No wealth can replace the willingness and local solutions, facing misery, fell apart when you have no resources to use, but brain and collaboration. Simple ideas can sometimes burst poor’s destiny to help them, but especially when they have no other choice to cope with it, alone. And yes what we call “Design” can change their world. Using wastes to make in function local and shared open-air ovens, text messaging to prevent from disease, explain sanity or water use or like in Bangkok to replace old crap houses, they used recycled wood to build stronger and safer habitations.

But also facing a huge need for mobile work, the ability to build “mobile schools” on a bus or a boat, that can hold education, following the whole migration of households lead to rootless work to survive. Then, the famous design museum “Cooper-Hewitt” started with UN, a huge exposition “design with other 90 cities” with this tremendous thema, in NYC this fall. This exposition allows to introduce the design into several parts of communities, using it as: include (lose people, recovering the social link into ghettos), transform (wastes or the way to consider things and buildings for a better local welfare), exchange (a huge way to barter skills and local knowhow for moneyless people), reveal and adapt (habits make sometimes lazy, avoiding us to recreate new environment with less resources), prosper (with all the global dynamic through this whole initiative, leading to local economic raise and employment for new ways of “working”).

What called Schumpeter “innovation”, seems to drafted here as “something in pulse, moving economics and social, creating new products, things or services with the whole dynamics of organization (in this case local and poor groups, probably fell apart and helpless populations)”. He believed a lot in entrepreneurship as a real source of innovation for economic dynamization, and we can see in all these examples, the “force of nature” and the potential in the willingness to change their local world. But entrepreneurship doesn’t mean “a restricted way inside huge companies, brands or startups”. Some used it their own way, with lean management, aside with local communities to overcome their needs: kind of proud, willingness to live better and especially count only on their own…and destiny. It used to work with developping nations, when investment from richest countries disappeared, leading local groups to another way of subsistance: using and creating new oceans to live, with redesigning landscapes, habits and means.

Obviously, a particularly sharp and interesting lesson for us, balancing between bright, opportunism and ideas sourcing for a better world. Don’t miss the curve because it’s full of insights for developped world too, while earth is aching and resources seem to be compromised…

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Interesting conference about social exploring all projects for both social and growth development in companies. Accurate and appropriate initiative for HEC business school, that has scheduled and organized the conference on its campus, with several main players from MNC’s.
Obviously a daily mindset I hope for huge companies, that want to “empower” their pyramide of business, and involve themselves by sending back wealth from richest markets to poorest targets, to give up with breakdown between rich and poor…in our final dream of “one world”. Giant building site, isn’t it?
Talking about project, resources saving, medecine equity, media involvement in taking care of desert zones, balancing between students, scientists, experts and executives, two days to make a kick-off for energies, social, resources threats in our planet.

logo_social_business_conference
For example, water…
Taking care for rain to come (if we stare at power of only nature in bringing water!), there’s lots of wasted water that stand to be used in an endless cycle. “Water is a local problem”, yes, but rain is everywhere…The main problem is how can we bring them from zones that are near water sources to ones that don’t have any or not really much?
Water can be a source of medical troubles too, not because of quality but underlining that it’s sometimes a rare resource, and too few is a real danger, for some populations.
Seas? well what do we stand to use water from seas, to generate human resources? WaterPyramide, good initiative for bottom of the pyramide people to provide water and energy with a huge plastic pyramide, that transform hot sun effects into  droplets by steam effect…. and then into water…Cute? The main problem from BOP markets, comes from price adaptation…Some say that “it’s not a problem of money, nor of public aids too”. But from production to end user consumer, it seems to be an ongoing value chain, adding costs…to consumer affordability. Freeness? look at the freeness model all around the world (web?), free creates value…Shoul water be free? it is, but no balanced supplied on each spot of the planet…Who has to pay for the pipes, the transportation? Should everybody has to move to “water supplied zones” only…?

…A sample in these amazing two days, for next steps, see further sessions and web site: http://www.socialbusinessconference.org

Good initiative of business school, corps and NGO Corporate Social Responsabilities mindsetting to work much better together, and formerly starting to cope with this serious threat, that could be the next economic war. Long life to such involvements and innovations.

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