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Posts Tagged ‘Web’

When WWW was built, it was nothing else than a private, closed and scientific network to share and exchange files, articles, in a steady rythm. Fair enough. From Tim Bernes-Lee’s Arpanet to Vinton Cerf and Robert Kahn who created TCP/IP protocol, everything was done in a “scientific, military, professional” approach, for few users in fact. And from a couple of hundred scientifics to 2,4 billions users, let’s say there’s probably a huge gap…And the emergency to rebuild something different, from scratch or in incremental way, but reboot the system. Some say that the only IPv6 solution (eg that solutes the problem of the exponential needs for IP address) is already a titans’ work…And don’t believe it will be possible to start from zero, and recreate something more efficient.

The experts say there’s challenges that this new “web” must overcome, as:

  • security: inside and bornbuilt security systems to avoid firewalls and sustain authentification, without identity hacking
  • mobility: only the network counts, as you’re mobile, you never have to be unplugged by ruptures in the different networks/rates. content everywhere, anytime, anydevice and without any interruption
  • resources: always find the best way with less consumption to deliver content
  • multilanguages: to improve the writing, characters and different signs in any language
  • repetition: push messages on several networks at-a-time

wwwNo need to say that facing these big issues, the former structure of Internet is not sufficient anymore. And different theories with for example, IP concepts that identified localised adress more than identity, or identify contents or services more than machines. Internet may be tomorrow a single highway more than a network of networks, which was the spirit of the begining. And has to be more “fluent” and flexible, dealing with the huge amount of datas and contents that goes every day all around the world. The future is in creating emergency roads, to double and increase the different ways to deliver datas rate, called “redondance”, and give up with old IP notion: enhance security and hold the real identity online, through a personal adress, linked to people/place (eg mobile) more than device. A very interesting journey and project, and we know it worths all over the efforts to get there.

Moreover:

http://www.strategyland.com/2011/rebuild-the-internet

http://bits.blogs.nytimes.com/2011/08/04/a-call-to-rethink-internet-search

http://thepeninsulaqatar.com/techfile/240835-smartphones-make-internet-giants-rethink-strategy.html

http://www.rethinkeverythingblog.com/the-internet-of-things

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We can stare at the world or try to guess what’s going on, and sometimes see nothing new or particular. Because we’re immerged in so much techs, we’re sometimes blind or unable to see further or larger. Let me introduce you to these part of “silent milestones” that break our daily lives and will lead you to incredible future.

1) mobile internet: linking people and supplying real solutions for isolated zones of the world. Healthcare, senior caring, education, learning and preventing, sales power targeting, CRM…so much applications to grow

2) ongoing knowledge management: reducing hardworking and enhancing productivity at work

3) connected “things” (objects): chips, NFC, medical chips and personal folder…

4) cloud: erasing frontiers of datas and grow storage capacity. Allowing new ways of collaborative work and boosting sharing and storing

5) bots: everywhere, cars without driver, automated train/tube, robotics in surgery and micro surgery, disability/handicap powering…

google-rd_1

6) genome: playing with the essence of creation in birth processing, enabling programmed diseases or creating new kinds vegetals with vitamins or bio organism

7) energy saving and renewal energies: getting the good pace for earth, for a sustain balanced growth, allowing new sources of new powered but green energy

8) 3D printing: a new way to modelize, shape and create prothesis or materials in one piece, before large scale industrialization

9) nanometrics: micro targeting diseases or putting small “chips” on organism to rise efficiency of in several fields (medical, industry….)

10) digging for new energies exploitations: light tight oil, chiste gas and many new sources of energy

Yes, you probably heard of some of them, but don’t measure the exact potential of any. That’s what makes innovation a very pleasant game, in creating uses ongoing, while you just discover the progress. In all of these new “killer apps”, there’s so much usability to invent, because we’re at the beginning of what humanity can do with it. But beyond all, fear is the worst attitude with the risk of losing an incredible opportunity. Ignorance is the dark side of ourselves and we may be suspicious not to get into. That’s not because we don’t “know” yet, that we must not “try”. If we don’t know the future, let’s invent it.

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After ten years of two digit growth, e-business showed an awesome way for innovation, and promised another smart theme for the future with mobile web. Some smiled and some cried. New pure players found gold and the philosophical stone, brick and mortar stared as if fever was on, and some other retailers tried to play with web, finding a complementary way to mix retail and online. But before this maturity in mindset, pure players set up evil, in old traditional retail business…and drove to large layoffs in the industry. Not really sexy is it?

And the least all the e-business innovation could do, was feed another story for retail, increasing traffic, targeting, consumption, accuracy in needs and shopping and so on. It seems the time has come, with so many initiatives, web or mobile, to help retail in the “new shape” of modern business.

Let’s take a snapshot of the awesome changes and opportunities that could be offered to retail, with mobile innovations. Several parts of the value chain can be shifted as:

  • the battle for information: ability to check any product, scan online and find your personal shop, with relevance, perspicacity
  • the battle for loyalty with the incredible passion for virtual wallets, saving points from consuming, winning vouchers enforcing the loyalty of customers, from an online sign up to a loyalty program. A smart way to increase consumption in retail, directly from web sessions
  • the battle for promotion and traffic, boosted with the geolocalization of both, customer and offer, enhanced the purpose debate and lead customers back to retail
  • the incredible dilemma for choice, is turned into a game with the social shopping sessions that make fun with comparing, chatting and targeting together, for a focused “buying raid” to the most relevant retailer of the place
  • the whole noise before, while and after the buying act, that makes “buying” an event in itself: dealing with fashionistas, bloggers, influencers is a full win-win combination for pure pleasure

Right now, some players cope with the whole thing with talent, relevance and friendiness. I would suggest to take a look at some of them, while they are known to drive traffic and give back to retail what the Internet has probably hijacked for a moment. Check at sites like:

  • Shopsocially, Addoway, Blippy or Buy.com
  • Pikaba, Givvy, Shopcade, Shopwithit or Buyosphere
  • myShopanion

They bring new innovation in the sale surface, allowing customers to:

  • try before buy
  • socializing between other customers and vendors
  • while walking on sale surface, ability to know best promotions, comparing and prices, close around the shop
  • sometimes consulting a screen instead of using vendor’s service: more educated, self-skilled and well informed, the social media environment allows to bring more transparency to the whole chain
  • get in touch with crafts, completing the online experience of “colors” and chatting with vendors about products, new arrivals and “fitting”: social calls social. Sales and retail are definitely a social experience, moreover than online, probably more transactional than relational in fact.
  • Share, talk and guide until the good choice (place+price+promotion+offer): the experience, experienced by others

No need to say that screen invaded us more in the house than in retail first, but then the whole chain of “screening” is played before, while and getting to retailers’ places. The long tail for learning social media empowers all the actors for this new kind of capturing attention, figures and profiles, and raising loyalty in the end.

“Revenge” could be done if retailers integrate more and up, the screens and online features, in their communication strategy to bring new services and convince (at least), own customers to shift so. But means that vendors are trained and prepared to let these new tools sometimes help, sometimes replace few parts of their jobs. Diversity functions with humans and I guess with the hybrid ability to cope with machines too, bringing on the best for all and synergy back in between retail and web.

One thing is sure is that, despite equipment, we need to think and imagine all the best experiences for customer, and do it in our times. And our times are definitely wired, connected and social. As one said, “customer may be a media” now…

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Leave your old TV device, don’t trust it anymore, as the colour times, and more recently, HD times, there’s a new revolution out there : social voice. I tried therefore, times ago, to demonstrate some changes in TV world, and gave some points of view of what was our holy toy, in such social fields, and I must be right now in front of no way path : what build TV today, in these times with such collaborative initiates ? Is there any time anymore for journalism or are we all, some of them ? what can make the difference between speaks on great major channels, and individual advises, thoughts and comments ?

That it is, the way we arrived now.

Yes it did. The crowd of information, people thoughts, social revolution of ideas, tumbled down all we taught about value circle in TV world. How ?

TV’s interest is about entertainment, information, direct live, and represent anything but having a window on the world, live, without any move from your sofa. But nowadays, and since many years, Web makes it better. Why ?

Because we’re fed up spending too much time, wasting hours in front of TV soaps and nut stuffs, and we find so much infinite possibilities on web, enforced by 2.0 apps, and supported by many communities. God gave us speaking abilities (and writing too). But TV say “no, we don’t need to, just sit down, shut-up, look and listen…”. And web 2.0 gave us the rules booklet to use words.

How did the web lead the main changes on actual TV ?

Before : there was one channel, in black and white, everybody was looking the same things, and no hope for conversation and two ways relation ; a one to all market !

Then, technologies appeared : colors, high definition, digital, sound, time delay and shifting devices ; thousands of channels, for a one to many market, but with broadcast limits : the even new ways of broadcasting (digital terrestrial, satellite, or DSL/cable), can’t lead to the royal state : one to one channel, private channel that I’m the program controler, and decide myself WHAT and WHEN, I’m gonna look.

Now, Web (first tech, then uses) entered the dance, and recently 2.0 fields. What changed ?

1) technology : with DSL access, you can build your own network (friends, pictures, video…), that can be compared to “my web” ; as if the web was divided by numbers of users, and each user could easily create its own ; and the story of Web3.0, leading you to personal networks (beyond personal contents), starts to see some “UG Networks”

2) contents : UGC ; great or bad world…

– great for creation and enrichment of freedom and abilities ; a new field of playing with your neighbours, without knowing him yet, leveraging the individual potentials (musicians, writers…)

– bad for piracy, because, nothing ever belongs to no one ; or must I say, people think they can take, copy everything on their own without paying anything ; some music bands have given up hope of making money with their music, and win money on concerts and shows… ; and you find in several places in dark places on the web, movies that are not on screen yet…especially in DivX form ; who owns what ?

– contents on the web are growing faster than TV ones ; because of costs, probably, and profusion of new 2.0 applications every day, that adds cleverness to others existing yet : feeds, multi-posting, mobile/live (see for example twitterfone, for saving time spent on writing…)

3) use : PC screen (and mobile devices) replaced TV one

– as you can do anything from mobile device (PDA, phones, PC…), you can watch “a kind of TV”, chosing between TV live, Video on Demand, Catchup TV, downloading…Vlog, Blogs and so long ; it’s like the cake is always the same size, but several eaters entered to share it…leading each piece fewer…

– time : we don’t live right now, how we did twenty years ago. “At a time, a use” ; success of recording and time-shifting is growing ; but don’t solve anything in your “part of time”, of entertainment. See a post really fun about it on confused of calcutta’s JP Rangaswami there. When you’re tied within a time, you make your own choices and refuse to be under influence of classical TV ; you make your own, watching social web. Personnay, although I worked on it several years, I understand the escape of time toward the web…Less you have time, more your choice is accurate

4) last but not least, freeness…To get TV contents with value (actual, blockbusters, or live sports…) you paid the high price…And when you already paid the device, the service (VoIP, Web access…), how much money stay in your wallet…?

Welcome to kind UGC’ers, and the infinite land of creation. And for ones who wait for their awards, they can anyway enter in Second Life to get a virtual one…;-)

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Premium belongs to leaders. Economics rules tell us that when you’re in difficult competition, with markets, products, etc, you need to be an example, create the path, set the pace. You need to set the standards and the best practices. Being a leader is not easy…in the lights, under pressure, driven to success or failure, but always setting the standard. For those who are, have been, or will be, it’s a demanding job !
Remember this basic economic rule : “a corporation that is a leader in its market or product, must show the way and be the reference, label and trace the path”…By achieving these goals, those market leading firms receive favorable publicity, financial success and top of mind position with future consumers, those who already are, or those who will be.

But in the same time, competitors will look to exploit weaknesses, in cutomer service, quality of product, whatever. They will look for chinks in your armor. Something you didn’t foresee. And like horse of Troy, competitor, by creativity, starts to take stocks to leader, and through creativity, will begin to make inroads.

And the margin of leadership begins to decrease (tip : leaders are often handicapped by our huge size, and ability to respond quickly). Suddenly, RIP. Then the effect of “losing the premium fee” starts to show…Because “you lose more than you win”…You lose sales, value, customers…and innovation – things that made you the leader in the first place. And like a fallen movie or music star, sunset is coming…

The same cycle applies to social media leaders.

Some lead the way, some turn around, others play with it, but sometimes it seems more to be a race for information owning and spreading (to nowhere ?) than the result of genuine demand. Who can remain a social media leader without any audience anymore ? Is there any kind of scale in losing audience (ie just like premium fee losing for corps), with a wrong step ? What could drive a leader to such a no way road ?

We all follow some of these social media leaders, and in our most secret thoughts, dream of becoming one don’t we ?

Well, in my opinion, developping a social life is quite easy, when no accident comes. And it must be ; listening and staring, sharing on phase two, then becoming someone that others listen to. We grow step by step, as we attract a greater audience. There’s no particularly reason for why we were led to silence or loneliness, if we didn’t search for…or provided !

I admit that sometimes, even leaders are boring and sometimes too noisy, invading our space. But we have power to stop following them, to break away, and to “opt-out” as well as “opt-in”. That’s the hard reality of social media. And threats exist for social leaders too ; others who come along with more and fast information, more credible, trustable, actual. It’s maybe the “long tail” too we see everywhere about the web democracy ; one says “we can’t be and have been”. I’m afraid this rule applies to social media too, but anyway, there’s no prize, no award to come, just a collaborative people think tank, with “white meanings”…For awesome times, awesome people.

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Some years ago, I read a book from James Gleick, called “Chaos Theory” about title subject ; stunning piece, masterpiece, including stories and scientific demos about extraordinary surveys ; something that not let you in flat state, but make you incredibly introspective mind. Maybe, nothing more disruptive since Darwin’s evolution theory.

For resume, Chaos Theory send us to a field of unpredictable stuffs, but organized in a kind of “disruptive ways”, we find such in nature and so ordinary things, like snow, atoms, fluid flows, wind blows, tree leaves, weathers forecasts, and so long…

Lots of topics, you can find, here about Mandelbrot’s fractals amazing pictures, results of mathematics demos, some endless representations which evolves with a ordered, but non predictable way…

Therefore, famous pict about Lorenz’s butterfly, result of weather behavior studies for years, and see how in a kind of organized movement, things never happen twice at the same place…

Therefore, Lorenz demonstrated with weather forecasts work, that a butterfly fly on one  side of the planet, may drive to a twirl at the other side…not convinced ; I admit, hard to swallow 😉

 

 

Here takes place our daily uses of  social exchanges, and by kind theorems, I found some killing issues within Chaos reasons. We use to talk, chat, demonstrate, blog, twit and so long. Like searchers, we launch ideas around the world but sometimes never see consequences of advices, comments ; like these tracks, parallels ways, with no echo, result, answer…Our ideas may have an affordable track, but may never see the light…We can have in parallel stories, same advices, inputs, but they may never meet and converge, if not in the same place at the same time. And it’s probably because of this theory that, a twit, blog short, or novel, can provide in one mind, sometimes far away from initial think, a strong reaction, change a life, drive people to a crime, war, destruction…and of course, beauty, passion, religion involvement or some voluntary engagement.

Everybody has one day changed something in its behaviors and uses ; by meeting, voluntary awareness, resistance mind, a read. For example, I was changed in the reading of Paulo Coehlo’s books ; I was changed in my learning of social tools too. And I will probably change a thousand times until I die ; can we consider so far that it’s a consequence of Darwin’s unavoidable scriptings, or is it “people who change people” ?  Kind of  Chaos effects ?

I’m a fan of Chaos Theory, science and mathematics ; and I’m a fan of social networking. Drifting and building bridges between citizens, reduce all fractures, support any initiative open mind, that’s probably what save us every day, in this disruptive and invisible relation flow. And this may change your point of view, on how, sometimes, some of your ideas, posts or comments, can be used, in bad or good further summits, in other places and times…

Next time, I would certainly talk about Synchronicity effect, another strange topic in Jung’s psychoanalytic.

 

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I must admit at first, the answer would not going out from my mouth such easily…But, it’s an enough attracting field to mind some time about it. 

Considering TV phases evolutions (here, a past post), we see an amazing window of the world, of our world, and how it evolves. But causes produce effects. Effects on TV, are always user’s generated, some by fashion snifs, some by trend setters, some by random (yes sometimes…), and even by professionnals (of course !), but always in the tail of something much deeper : search of audience. Great. But which audience ? Any good head of programs, can see that there’s a lot of different audiences, just like you can find all kind of crackers on any store ! Let’s see what we can stare today about different roles of modern TV :

 tv2.jpg

– entertainment : yes, we do ; everybody does, with its own profile, themes, and daily shows. Can we act on TV ? polling, trying to be live in a show, complaining…a kind of action, which is nothing else that guided by fear of several majors networks to lose their audiences, obliged them in a shape of “customer/user” relationship,  which is not really a big deal so far.

– information : yes, too ; what kind ? too much information, drive information to be a show, more than delivering news to/from the world ; is CNN right now an information channel, or delivering fiction ? There must be a doubt about that sometimes…

– learning : yes, but there is some great differences in several countries ; I guess this is one of the most important play of TV in the next future years, to make things right by satellite anywhere, adding deserted zones, wireless…But so far, it’s more faster on the web now, and more pleasant to do. And trusty, too.  

– useless time : it exists when we use to stay and don’t come to the right decision : switch off. And this time of brain is particularly wealthy for ads performers ; no injure, no violence, “medium is message” said Mc Luhan years ago ; we just mind that it was on TV, but what…still the question. But brain is available, not in social connection, in a vegetable one 😉

– sex : yes, of course, more and more, everywhere, (in soap and ads…) ; mirror of our weird times, where no one can meet anymore but by the web, wire connected, digital profiles, sometimes unreal in SL ; so what, is this called social so far ?

So, in one word if I can, TV can broadcast all that makes a social trusty tool, but…TV gives, but doesn’t receive from anyone. You can have in one place full of interesting things, but never have to react, not even have the ability to. You can amuse, learn, lose your time (!). But so far, not the rich way, you can on social web, where all can be shared and exchanged in one minute, for free, with thanks, congrats and kindness…with the best you can find, when you have some skills to stare and listen… 

 

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We must live with our time. And must admit, at each step beyond, ask ourselves if in real, we don’t step back…Because technologies storms are really disruptions states for us. I was involved in two stunning days, at NetXplorateur Forum, with such interesting matters ; you’ll find here, the menu (!)…

Took place in Senat, Paris, high place for political topics in France, organized by HappeningCo, I made my two days, really, skip to spaces from others, meeting with personnalities from innovation, future, and digital world. A time warp, but things are already there in our daily lives, we just have to admit it. There’s no way anymore on “web consideration” ; web is all around us, it’s not just a tool anymore : it makes part of our lives.

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Good initiative for France, not really known to be right advanced on web starts-up (!), and first edition of this event. 3 goals were revealed in fact :

  • stare and explore future possibilities
  • reveale skills and rising-up talents in world scale
  • help web-mutation in French corp

Can we call it, “French-Web Davos” ?

Introduced by senator Louis de Brossia, and with organization, with few words by Joel de Rosnay, awareness has been developped to these topics which are main goals for the future : private life and entry of social networking behaviors, effects of 3D developments in daily lives, “the mobile way”, consider the “chips” law enforcement to avoid big brother situations, open source behaviors, UGC, “web-syndicalism”, and so long.

I will try to describe a short report, with main speaches :

  • Softwares as innovation and social source ; case of Mozilla, with Mitchell Baker CEO ; in adding to UGC and worldwide participation to global and social causes, THE exemple of famous competitor of Microsoft reign
  • Worldwide e-democracy, with Psiphon price of Netxplorateur forum, software against censorship, open web to countries stroke by forbidding in access to web, reduicing digital fracture. I guess an amazing innovation, keeping back some hope to isolated people ; and genuine information, too…
  • Social objects and communication : 3D and digital objects, like Nabaztag (here with its creator)

if human can’t communicate anymore, objects will take place : it’s amazing how inertial things, can be animated by technologies ; things we thought useless, re-born in some other use face : such like first toons by Disney’s touch ; maybe the next generation will be human animated by things…think about that

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  • Effects of social networking behaviors in corp, change of minds in human ressource jobs and approach, and arrival of generation M, young trouble in classical process ; very interesting how we don’t feel anything before it comes. We changed lots of behaviors, in daily simple things : communication, information, culture and social basics ; technology is an opportunity, not a goal, we must not forget the basics and why we do things before doing them. Sometimes progress is a deception in fact, always masked…

Posted by JP. Rangaswami, about Generation M and his research ; and it’s just the beginning…Excellent paper about how things do change, and fast. Darwin would probably lose his head…

followed by management of talents generation, start-up behaviors, how manage it, the fracture in France between USA, driven by Tariq Krim, CEO of Netvibes ; a former view, brillant demonstration with such simple facts ; he lived in these things, that’s different !

  • Facebook, privacy and so long : a never-end topic !

I guess it’s one of the most “touchy” affair of past year, and it’s not over in the way that, more we speak about it, more is developping fight and lost of trust towards such sites. We didn’t create “big brother” again, but we woke it up ; and it seems that we acclimatize most well to such state of things ; as usual, maybe progress is in devil form, hidden by angel face…

  • Web and syndicalism : strike on SL

Such a strange and followed by many IBM employees and driven by Davide Barillari (from IBM) and Christine Revkin (UNI), first experience in these fields…breathless !

Let’s be careful of the idea of “virtual employees” tomorrow, more easy to manage, with virtual wages ; we all, employees, can dream about virtual boss…

We had a good experience of Trade Union Congress, with John Wood, on about using such social network tools in syndicalism goals, and on the way how employees and syndicates, change in their relations

  • …Then UGC came : a great kick in the ass in producing contents ; intelligence has no goal to be rare ressource. It all makes sense, that we must in a global project, be one day, a contributor, even with something that we consider as minor stuff, to make innovation ; everybody has chance to be a craftman of tomorrow’s masterpieces, like cathedral’s makers centuries ago. But tools are not really the same ones. People has, like no other periods, an endless envy of being consulted, of giving advice, of being an actor of changes. And all these circles of exchange, rise up the final result and global bid. It’s like earth had an invisible mouth, to provide, in one voice, future goals of destiny. Everybody has today its own purpose ; and worth something to other’s ears and eyes…
  • Face to cyber-criminality : oh, don’t excite anything that doesn’t need to ; there so much ways to be spied today, not to add a panic wave ; and think that criminals too, are equiped, well even much…; we can sleep quiet, until the next kind of crimes, they are already exist in virtual worlds…
  • M is fashion letter,  today : multi-media, mobile, multi-task : everytime connectivity, mobility ; are they cause to change, or consequences of our changes in lifestyle ?
  • France, such beautiful place, ready or not for the big jump of digital innovation ; social exchanges, economics and cultural values, to make sense and real place in France. Many corps, politics, people are driven to fast ajustement…or die ?

In France’s history, we can follow and manipulate technologies ; the question is when, and a time-to-market subject, where French people must live in its century, and move faster to precede next futures goals. Great start-up, always come from USA, still a fact. Not really intellect matters, financial or ideas. But other just like goodwill, invisible ability to make the things possible, real ; in many fields, it’s like that. “Change for drive, not to follow”

And as a conclusion, “tomorrow, all Netxplorateurs ?” ; I guess with such events like that, it could help to ; it could make it possible ; and give the flame to want to, give a light to one who doesn’t have…

Want to give a light ? don’t hesitate, comment…

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You will find there (sorry in French), all details about these two days, where TV was recalled, but no one was there like a speaker ; strange…
Speaches and exchanges, around thematics like :
– audiences escapes toward web :
. digital world and using effects
. mobile behaviors and using effects
. lifestyle and UGC effects
– audiences crossroads with web 2.0 : new ones ?

. Facebook and social networking, as relationship and business opportunities
. which audience and how manage with it ?

– “cross-media” : mediaplanning and good combinations ; examples on the web with others media

– brand web sites : which use for it ?
– web and mobile : convergences and differences ?

We had really new tests with several brands and trials ; web is today an actual way to get youngest targets, but more volatile too…

Good moment and good contacts after all, with some speach of higher quality. No doubt to reproduice.

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The “before times”

Black and White TV has gone. At start, a tiny revolution, which was magnified with the first step on the moon’s event, has changed the world.
When I was young (not that I’m old but things go so fast…!), TV was a social meeting around information (there was often one way available…), and entertainment shows. Households, in the whole way, were driven to principal place of house, to disgust this rare moment. Right in front of the screen. No noise, no comments. Everybody was ready for the big show, a sacred event of family. Passive time of enjoy, fun and openmind to the world. From sofa.
One revolution which drives to an evolution : technology took us at one point of view, because of single channel…moved back and regression vs the choice of newspapers, and the choice of our opinions. Entertainment was soft, no porn, no violence, no drugs, everything was made for “a family moral environment”, to distress the whole bulk. Passive way in front of “under influence”. such a funny revolution…

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Politics and money go into the dance

Days have gone by, and the hypnotic power of TV has been revealed. Revealed and immediatly exploited, by “quiet strengh”, who were gonna drive the dance. Each habits have its dangerous plague : just like a twirling wind, addicted to TV flow, forgot to select any content, some part of “available brain”, which was ready to be fulfilled. There was the start of first diverges about the goal : many creatures were about to speak us with doubtfull messages : advertising, political topics and so long. The rise of TV power.
But, in the meantime, we forgot to have a conscient reflexion, about what we looked at, simply by the fact, that in our entertainment times, we want to get pleasure, we bend our natural defense and became unsuspicious. Gates are opened…
With sometimes ads which feel like entertainment…or entertainment which is sponsorized by brands.

Fashion, mirror of our minds

Then it becames a kind of fashion, daily dates, because of us : audience is made by our behaviors, we produce by ourselves, prices and conditions of the tool : if we can keep pressure on TV shows by exploding audiences, the fact is that sometimes good contents are never known, because no one take care about them. Life or Death, human judgement drives to one or other issue. And it rocks or not. And it costs or not.
And TV, reflects in someway, our principal dreams and fantasies : we take part of fashion, virtual and second life, thoughout the rythm of programs lives, and it becomes, in itself, a kind of fashion addiction. Then the bulk makes celebrity. and fashion calls fashion.

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Trash & Cash, the hard choice of making television

Because of this eternal race of recruiting new brain times, TV has to make more sensationnal crossroads. But to make nowadays, “programs-to-be-viewed-and-loved”, there’s not many fields of discovering while copying tabloids ways, without be boring stuffs. It might not, but it’s a fact that prime-time shows, all around the world (like reality shows), turn quickly to bullshit pieces, where most of the time, the speaker is the star !
TV viewers don’t want to be considered as nut anymore. They understood and learned not to be trapped in this damn spin machine.
In the same time, TV industry learned on how to struggle more, targets, with such suspicious shows : on suicide, drugs, sexuality field, and so long. It’s like, every evening, in some ways, people used to stare in trash bottom, agree with that, even love to go on, in the most organized innocence. That’s crapy stuff !

HDTV and so long : which quality for which programs ?

We found some development in technology, in the way that we improved the quality of picture definition. And fortunately, there’s still some good documentaries or sport events, which make the show !
There’s no still marketing interest if there’s no individual need : technology is never a goal in itself, it’s the way it improves your life, that makes the interest, on how it changes your behavior, your state of mind, your consumer uses. And what about HD on crapy shows…? no way

Web is born : after tech revolution, what about “content revolution” ?

Web audiences grow faster each day ; than ever. And catch million of viewers of all conditions, to get their attention elsewhere. And TV, specialized in trend discovering, showing all times better things to see, never saw threaten over there…and that’s actually really the problem.
Despite technologies which grows fast too, the final countdown is on contents ; and in the ability of finding on the web more and more, in free models, with high quality. And it’s a long history, because TV industry built the story on marketing, production and the ability of “magnify” TV rights, and not on broadcast ordinary stuffs on the flow. We already can find trash and reality web TV, did anyone find the next blockbuster or TV serial, or soccer final on the web, with such added value like channels do ?
I guess not so long, but technology is gonna help once more, to win the battle, and UGC is a further step beyond. TV now makes its market on the web, because of amator’s serial, which become famous ones. There’s a serious risk of swapping the roles : Maybe tomorrow, TV will be anything else but the “second life” of web renewal, and Web will be the first pay TV window of output deals with majors ?

Any idea for a scenario ? make the pitch.

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