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Posts Tagged ‘Web’

When WWW was built, it was nothing else than a private, closed and scientific network to share and exchange files, articles, in a steady rythm. Fair enough. From Tim Bernes-Lee’s Arpanet to Vinton Cerf and Robert Kahn who created TCP/IP protocol, everything was done in a “scientific, military, professional” approach, for few users in fact. And from a couple of hundred scientifics to 2,4 billions users, let’s say there’s probably a huge gap…And the emergency to rebuild something different, from scratch or in incremental way, but reboot the system. Some say that the only IPv6 solution (eg that solutes the problem of the exponential needs for IP address) is already a titans’ work…And don’t believe it will be possible to start from zero, and recreate something more efficient.

The experts say there’s challenges that this new “web” must overcome, as:

  • security: inside and bornbuilt security systems to avoid firewalls and sustain authentification, without identity hacking
  • mobility: only the network counts, as you’re mobile, you never have to be unplugged by ruptures in the different networks/rates. content everywhere, anytime, anydevice and without any interruption
  • resources: always find the best way with less consumption to deliver content
  • multilanguages: to improve the writing, characters and different signs in any language
  • repetition: push messages on several networks at-a-time

wwwNo need to say that facing these big issues, the former structure of Internet is not sufficient anymore. And different theories with for example, IP concepts that identified localised adress more than identity, or identify contents or services more than machines. Internet may be tomorrow a single highway more than a network of networks, which was the spirit of the begining. And has to be more “fluent” and flexible, dealing with the huge amount of datas and contents that goes every day all around the world. The future is in creating emergency roads, to double and increase the different ways to deliver datas rate, called “redondance”, and give up with old IP notion: enhance security and hold the real identity online, through a personal adress, linked to people/place (eg mobile) more than device. A very interesting journey and project, and we know it worths all over the efforts to get there.

Moreover:

http://www.strategyland.com/2011/rebuild-the-internet

http://bits.blogs.nytimes.com/2011/08/04/a-call-to-rethink-internet-search

http://thepeninsulaqatar.com/techfile/240835-smartphones-make-internet-giants-rethink-strategy.html

http://www.rethinkeverythingblog.com/the-internet-of-things

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We can stare at the world or try to guess what’s going on, and sometimes see nothing new or particular. Because we’re immerged in so much techs, we’re sometimes blind or unable to see further or larger. Let me introduce you to these part of “silent milestones” that break our daily lives and will lead you to incredible future.

1) mobile internet: linking people and supplying real solutions for isolated zones of the world. Healthcare, senior caring, education, learning and preventing, sales power targeting, CRM…so much applications to grow

2) ongoing knowledge management: reducing hardworking and enhancing productivity at work

3) connected “things” (objects): chips, NFC, medical chips and personal folder…

4) cloud: erasing frontiers of datas and grow storage capacity. Allowing new ways of collaborative work and boosting sharing and storing

5) bots: everywhere, cars without driver, automated train/tube, robotics in surgery and micro surgery, disability/handicap powering…

google-rd_1

6) genome: playing with the essence of creation in birth processing, enabling programmed diseases or creating new kinds vegetals with vitamins or bio organism

7) energy saving and renewal energies: getting the good pace for earth, for a sustain balanced growth, allowing new sources of new powered but green energy

8) 3D printing: a new way to modelize, shape and create prothesis or materials in one piece, before large scale industrialization

9) nanometrics: micro targeting diseases or putting small “chips” on organism to rise efficiency of in several fields (medical, industry….)

10) digging for new energies exploitations: light tight oil, chiste gas and many new sources of energy

Yes, you probably heard of some of them, but don’t measure the exact potential of any. That’s what makes innovation a very pleasant game, in creating uses ongoing, while you just discover the progress. In all of these new “killer apps”, there’s so much usability to invent, because we’re at the beginning of what humanity can do with it. But beyond all, fear is the worst attitude with the risk of losing an incredible opportunity. Ignorance is the dark side of ourselves and we may be suspicious not to get into. That’s not because we don’t “know” yet, that we must not “try”. If we don’t know the future, let’s invent it.

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After ten years of two digit growth, e-business showed an awesome way for innovation, and promised another smart theme for the future with mobile web. Some smiled and some cried. New pure players found gold and the philosophical stone, brick and mortar stared as if fever was on, and some other retailers tried to play with web, finding a complementary way to mix retail and online. But before this maturity in mindset, pure players set up evil, in old traditional retail business…and drove to large layoffs in the industry. Not really sexy is it?

And the least all the e-business innovation could do, was feed another story for retail, increasing traffic, targeting, consumption, accuracy in needs and shopping and so on. It seems the time has come, with so many initiatives, web or mobile, to help retail in the “new shape” of modern business.

Let’s take a snapshot of the awesome changes and opportunities that could be offered to retail, with mobile innovations. Several parts of the value chain can be shifted as:

  • the battle for information: ability to check any product, scan online and find your personal shop, with relevance, perspicacity
  • the battle for loyalty with the incredible passion for virtual wallets, saving points from consuming, winning vouchers enforcing the loyalty of customers, from an online sign up to a loyalty program. A smart way to increase consumption in retail, directly from web sessions
  • the battle for promotion and traffic, boosted with the geolocalization of both, customer and offer, enhanced the purpose debate and lead customers back to retail
  • the incredible dilemma for choice, is turned into a game with the social shopping sessions that make fun with comparing, chatting and targeting together, for a focused “buying raid” to the most relevant retailer of the place
  • the whole noise before, while and after the buying act, that makes “buying” an event in itself: dealing with fashionistas, bloggers, influencers is a full win-win combination for pure pleasure

Right now, some players cope with the whole thing with talent, relevance and friendiness. I would suggest to take a look at some of them, while they are known to drive traffic and give back to retail what the Internet has probably hijacked for a moment. Check at sites like:

  • Shopsocially, Addoway, Blippy or Buy.com
  • Pikaba, Givvy, Shopcade, Shopwithit or Buyosphere
  • myShopanion

They bring new innovation in the sale surface, allowing customers to:

  • try before buy
  • socializing between other customers and vendors
  • while walking on sale surface, ability to know best promotions, comparing and prices, close around the shop
  • sometimes consulting a screen instead of using vendor’s service: more educated, self-skilled and well informed, the social media environment allows to bring more transparency to the whole chain
  • get in touch with crafts, completing the online experience of “colors” and chatting with vendors about products, new arrivals and “fitting”: social calls social. Sales and retail are definitely a social experience, moreover than online, probably more transactional than relational in fact.
  • Share, talk and guide until the good choice (place+price+promotion+offer): the experience, experienced by others

No need to say that screen invaded us more in the house than in retail first, but then the whole chain of “screening” is played before, while and getting to retailers’ places. The long tail for learning social media empowers all the actors for this new kind of capturing attention, figures and profiles, and raising loyalty in the end.

“Revenge” could be done if retailers integrate more and up, the screens and online features, in their communication strategy to bring new services and convince (at least), own customers to shift so. But means that vendors are trained and prepared to let these new tools sometimes help, sometimes replace few parts of their jobs. Diversity functions with humans and I guess with the hybrid ability to cope with machines too, bringing on the best for all and synergy back in between retail and web.

One thing is sure is that, despite equipment, we need to think and imagine all the best experiences for customer, and do it in our times. And our times are definitely wired, connected and social. As one said, “customer may be a media” now…

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Leave your old TV device, don’t trust it anymore, as the colour times, and more recently, HD times, there’s a new revolution out there : social voice. I tried therefore, times ago, to demonstrate some changes in TV world, and gave some points of view of what was our holy toy, in such social fields, and I must be right now in front of no way path : what build TV today, in these times with such collaborative initiates ? Is there any time anymore for journalism or are we all, some of them ? what can make the difference between speaks on great major channels, and individual advises, thoughts and comments ?

That it is, the way we arrived now.

Yes it did. The crowd of information, people thoughts, social revolution of ideas, tumbled down all we taught about value circle in TV world. How ?

TV’s interest is about entertainment, information, direct live, and represent anything but having a window on the world, live, without any move from your sofa. But nowadays, and since many years, Web makes it better. Why ?

Because we’re fed up spending too much time, wasting hours in front of TV soaps and nut stuffs, and we find so much infinite possibilities on web, enforced by 2.0 apps, and supported by many communities. God gave us speaking abilities (and writing too). But TV say “no, we don’t need to, just sit down, shut-up, look and listen…”. And web 2.0 gave us the rules booklet to use words.

How did the web lead the main changes on actual TV ?

Before : there was one channel, in black and white, everybody was looking the same things, and no hope for conversation and two ways relation ; a one to all market !

Then, technologies appeared : colors, high definition, digital, sound, time delay and shifting devices ; thousands of channels, for a one to many market, but with broadcast limits : the even new ways of broadcasting (digital terrestrial, satellite, or DSL/cable), can’t lead to the royal state : one to one channel, private channel that I’m the program controler, and decide myself WHAT and WHEN, I’m gonna look.

Now, Web (first tech, then uses) entered the dance, and recently 2.0 fields. What changed ?

1) technology : with DSL access, you can build your own network (friends, pictures, video…), that can be compared to “my web” ; as if the web was divided by numbers of users, and each user could easily create its own ; and the story of Web3.0, leading you to personal networks (beyond personal contents), starts to see some “UG Networks”

2) contents : UGC ; great or bad world…

– great for creation and enrichment of freedom and abilities ; a new field of playing with your neighbours, without knowing him yet, leveraging the individual potentials (musicians, writers…)

– bad for piracy, because, nothing ever belongs to no one ; or must I say, people think they can take, copy everything on their own without paying anything ; some music bands have given up hope of making money with their music, and win money on concerts and shows… ; and you find in several places in dark places on the web, movies that are not on screen yet…especially in DivX form ; who owns what ?

– contents on the web are growing faster than TV ones ; because of costs, probably, and profusion of new 2.0 applications every day, that adds cleverness to others existing yet : feeds, multi-posting, mobile/live (see for example twitterfone, for saving time spent on writing…)

3) use : PC screen (and mobile devices) replaced TV one

– as you can do anything from mobile device (PDA, phones, PC…), you can watch “a kind of TV”, chosing between TV live, Video on Demand, Catchup TV, downloading…Vlog, Blogs and so long ; it’s like the cake is always the same size, but several eaters entered to share it…leading each piece fewer…

– time : we don’t live right now, how we did twenty years ago. “At a time, a use” ; success of recording and time-shifting is growing ; but don’t solve anything in your “part of time”, of entertainment. See a post really fun about it on confused of calcutta’s JP Rangaswami there. When you’re tied within a time, you make your own choices and refuse to be under influence of classical TV ; you make your own, watching social web. Personnay, although I worked on it several years, I understand the escape of time toward the web…Less you have time, more your choice is accurate

4) last but not least, freeness…To get TV contents with value (actual, blockbusters, or live sports…) you paid the high price…And when you already paid the device, the service (VoIP, Web access…), how much money stay in your wallet…?

Welcome to kind UGC’ers, and the infinite land of creation. And for ones who wait for their awards, they can anyway enter in Second Life to get a virtual one…;-)

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Premium belongs to leaders. Economics rules tell us that when you’re in difficult competition, with markets, products, etc, you need to be an example, create the path, set the pace. You need to set the standards and the best practices. Being a leader is not easy…in the lights, under pressure, driven to success or failure, but always setting the standard. For those who are, have been, or will be, it’s a demanding job !
Remember this basic economic rule : “a corporation that is a leader in its market or product, must show the way and be the reference, label and trace the path”…By achieving these goals, those market leading firms receive favorable publicity, financial success and top of mind position with future consumers, those who already are, or those who will be.

But in the same time, competitors will look to exploit weaknesses, in cutomer service, quality of product, whatever. They will look for chinks in your armor. Something you didn’t foresee. And like horse of Troy, competitor, by creativity, starts to take stocks to leader, and through creativity, will begin to make inroads.

And the margin of leadership begins to decrease (tip : leaders are often handicapped by our huge size, and ability to respond quickly). Suddenly, RIP. Then the effect of “losing the premium fee” starts to show…Because “you lose more than you win”…You lose sales, value, customers…and innovation – things that made you the leader in the first place. And like a fallen movie or music star, sunset is coming…

The same cycle applies to social media leaders.

Some lead the way, some turn around, others play with it, but sometimes it seems more to be a race for information owning and spreading (to nowhere ?) than the result of genuine demand. Who can remain a social media leader without any audience anymore ? Is there any kind of scale in losing audience (ie just like premium fee losing for corps), with a wrong step ? What could drive a leader to such a no way road ?

We all follow some of these social media leaders, and in our most secret thoughts, dream of becoming one don’t we ?

Well, in my opinion, developping a social life is quite easy, when no accident comes. And it must be ; listening and staring, sharing on phase two, then becoming someone that others listen to. We grow step by step, as we attract a greater audience. There’s no particularly reason for why we were led to silence or loneliness, if we didn’t search for…or provided !

I admit that sometimes, even leaders are boring and sometimes too noisy, invading our space. But we have power to stop following them, to break away, and to “opt-out” as well as “opt-in”. That’s the hard reality of social media. And threats exist for social leaders too ; others who come along with more and fast information, more credible, trustable, actual. It’s maybe the “long tail” too we see everywhere about the web democracy ; one says “we can’t be and have been”. I’m afraid this rule applies to social media too, but anyway, there’s no prize, no award to come, just a collaborative people think tank, with “white meanings”…For awesome times, awesome people.

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Some years ago, I read a book from James Gleick, called “Chaos Theory” about title subject ; stunning piece, masterpiece, including stories and scientific demos about extraordinary surveys ; something that not let you in flat state, but make you incredibly introspective mind. Maybe, nothing more disruptive since Darwin’s evolution theory.

For resume, Chaos Theory send us to a field of unpredictable stuffs, but organized in a kind of “disruptive ways”, we find such in nature and so ordinary things, like snow, atoms, fluid flows, wind blows, tree leaves, weathers forecasts, and so long…

Lots of topics, you can find, here about Mandelbrot’s fractals amazing pictures, results of mathematics demos, some endless representations which evolves with a ordered, but non predictable way…

Therefore, famous pict about Lorenz’s butterfly, result of weather behavior studies for years, and see how in a kind of organized movement, things never happen twice at the same place…

Therefore, Lorenz demonstrated with weather forecasts work, that a butterfly fly on one  side of the planet, may drive to a twirl at the other side…not convinced ; I admit, hard to swallow 😉

 

 

Here takes place our daily uses of  social exchanges, and by kind theorems, I found some killing issues within Chaos reasons. We use to talk, chat, demonstrate, blog, twit and so long. Like searchers, we launch ideas around the world but sometimes never see consequences of advices, comments ; like these tracks, parallels ways, with no echo, result, answer…Our ideas may have an affordable track, but may never see the light…We can have in parallel stories, same advices, inputs, but they may never meet and converge, if not in the same place at the same time. And it’s probably because of this theory that, a twit, blog short, or novel, can provide in one mind, sometimes far away from initial think, a strong reaction, change a life, drive people to a crime, war, destruction…and of course, beauty, passion, religion involvement or some voluntary engagement.

Everybody has one day changed something in its behaviors and uses ; by meeting, voluntary awareness, resistance mind, a read. For example, I was changed in the reading of Paulo Coehlo’s books ; I was changed in my learning of social tools too. And I will probably change a thousand times until I die ; can we consider so far that it’s a consequence of Darwin’s unavoidable scriptings, or is it “people who change people” ?  Kind of  Chaos effects ?

I’m a fan of Chaos Theory, science and mathematics ; and I’m a fan of social networking. Drifting and building bridges between citizens, reduce all fractures, support any initiative open mind, that’s probably what save us every day, in this disruptive and invisible relation flow. And this may change your point of view, on how, sometimes, some of your ideas, posts or comments, can be used, in bad or good further summits, in other places and times…

Next time, I would certainly talk about Synchronicity effect, another strange topic in Jung’s psychoanalytic.

 

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I must admit at first, the answer would not going out from my mouth such easily…But, it’s an enough attracting field to mind some time about it. 

Considering TV phases evolutions (here, a past post), we see an amazing window of the world, of our world, and how it evolves. But causes produce effects. Effects on TV, are always user’s generated, some by fashion snifs, some by trend setters, some by random (yes sometimes…), and even by professionnals (of course !), but always in the tail of something much deeper : search of audience. Great. But which audience ? Any good head of programs, can see that there’s a lot of different audiences, just like you can find all kind of crackers on any store ! Let’s see what we can stare today about different roles of modern TV :

 tv2.jpg

– entertainment : yes, we do ; everybody does, with its own profile, themes, and daily shows. Can we act on TV ? polling, trying to be live in a show, complaining…a kind of action, which is nothing else that guided by fear of several majors networks to lose their audiences, obliged them in a shape of “customer/user” relationship,  which is not really a big deal so far.

– information : yes, too ; what kind ? too much information, drive information to be a show, more than delivering news to/from the world ; is CNN right now an information channel, or delivering fiction ? There must be a doubt about that sometimes…

– learning : yes, but there is some great differences in several countries ; I guess this is one of the most important play of TV in the next future years, to make things right by satellite anywhere, adding deserted zones, wireless…But so far, it’s more faster on the web now, and more pleasant to do. And trusty, too.  

– useless time : it exists when we use to stay and don’t come to the right decision : switch off. And this time of brain is particularly wealthy for ads performers ; no injure, no violence, “medium is message” said Mc Luhan years ago ; we just mind that it was on TV, but what…still the question. But brain is available, not in social connection, in a vegetable one 😉

– sex : yes, of course, more and more, everywhere, (in soap and ads…) ; mirror of our weird times, where no one can meet anymore but by the web, wire connected, digital profiles, sometimes unreal in SL ; so what, is this called social so far ?

So, in one word if I can, TV can broadcast all that makes a social trusty tool, but…TV gives, but doesn’t receive from anyone. You can have in one place full of interesting things, but never have to react, not even have the ability to. You can amuse, learn, lose your time (!). But so far, not the rich way, you can on social web, where all can be shared and exchanged in one minute, for free, with thanks, congrats and kindness…with the best you can find, when you have some skills to stare and listen… 

 

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