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Posts Tagged ‘digital’

Seems Bitstrips raised a lot of money recently and I must admit at first was very sceptical. Let’s say it’s a funny tale and another social story, gamed with cartoons and a “do-it-yourself” use of drawings through several opportunities. Fair enough. If the “cartoonisation” gives clever scenes and enhances our “gamability”, I’m still wondering what kind of value is behind these large valuation and viral expanding. Guess what? The value is in you. As digital networks invade the world, the real value is built, day after day, with the increasing datas and profiles, users. You. Me. Friends. Fans. No one missed the last Facebook starving price with this astronomic deal with Whatsapp.

What’s incredible in the “digital network” is that few people now concentrate value, revenue and growth. Where millions of employees had to participate in industrial era, smart teams (eg 13 for Instagram, and 55 for Whatsapp for example) do the job for billions of stocks valuation. If indeed they created and built something relevant, the most part of the value comes now from the network and the potential of its members/profiles. What they do, post, discuss, members who do anything for free, anytime, anywhere, filling timelines with pictures, text messages and conversations. And the contents blooming in these platforms bring value to the whole project. Ask yourself how these companies’ stocks are valued: from the users they drew to the network (eg value of a user between 20 to 100$, according to returning and activity rates x number of members). Why do we value these networks with members figures without sharing any revenue with these members?!

DigitalNetwork

But this value is not distributed (eg for example in jobs raising, revenue sharing or anything else) to third part anymore. We’re facing the worst side of digital revolution, destructing value: no more jobs needed – lean companies -, value created for free by userswho are the next unemployed. I must admit, being an early adopter of digital wave, this theory that we can find in Janier’s book “who owns the future” made my day and the real danger zone is already there: the more you’re opt-in, the more you’ll have free information. Your “Opt-Inness” make you more valuable but the question is: for who? Finally, more free information makes the world poorer because in the long term, there’s a massive destruction of employment, directly from the fact that industry now needs far less people to work. We all, using and consuming free and low cost services, participate to this slow and steady destruction of middle class. The one that holds the global edifice and raises children. The bulky one that create the motion for mass markets. It’s time for revenue sharing between, friendly users and startup aces, and rebuild another model for digital economy. Sustainable, fair and collaborative centric. Kind of we could be proud, without fear of being smashed up from the system.

Think of it before your next content feed. It may worth much money, but not for you

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A French-American meeting took place in the HEC Alumnis offices, for a very special and thrilling conference on the life now with computers. Organized by different groups (Harvard France, HEC International Dev, Stanford club of European leaders) and framed by several meetings like this with different topics, we had an interesting demonstration for the full room within: “the impacts of computers on our world”. Great teasing for tremendous steps, we forgot to remember, as time shifted so quickly.

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A new journey for the future, or must I say, our now standard life, since industry, energy and engines shifted to information, digits and computers. First there was mechanics, engineering and lots of complicated, tough and sheer materials. Built with hardcore and efforts, industry was a high rise work, human resourced and driven by process, maps and building lines. Hard times for a craft and machinery environment…Some started to think about another way of building the future, tempted by laziness or innovation oriented, there were large tracks for insights. Insights from the new revolution: digits.

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Digits came from the electronic mindset, given into new materials with new growth opportunities. Digits started to shape skills, things, objects and re-create even up to process and the whole chain of building. Then was born the digital era and the computer invasion. From energy engines to information and computers, throughout 4 pillars like interfaces, algorithms, languages and machines, we totally erased mechanics with digits theory and computer science. The simple scope where “you put, you get” is over by the fact that any input in the web right now open the whole world in a snapshot. Breathless, isn’t it?

613-2832-1-PBWe never anticipated this awesome revolution, and I think even researchers, at that times, didn’t know what kind of issue it could be. They ignored the whole and extraordinary fields of modernity we could then step into. Even education and physiological parts of brain seem today have changed, with a new ongoing learning, where you can get the answers nearly before the questions. Considering the new race for datas, speed, networks and rates, it will stay a main revolution up to the education system where digital shifted the way we learn: online courses, ongoing lessons and wikis, even our brain changed the way it stores information. While we’re able to have in one click a huge mass of knowledge, how long is it useful to store and hold datas in our brain? This is probably in fact the most visible change with our daily life on tablets, smartphones or whatever screen…How could we stand now without computers?
We saw some thrills about the next wave, were objects will contain their own self computer inside and will be able to stand as some “complex self systems” that will deal with humans, with intellection, interactive and time-real conversation. But you already know where is the “off” button, don’t you?

More about “life and computers” :

http://it.toolbox.com/blogs/locutus/life-with-computers-10346

http://www.mylifeiscomputers.net

http://ubiquity.acm.org/article.cfm?id=1217836

http://bhuddametrics.blogspot.fr/2011/12/role-of-computers-in-daily-life.html

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First part of three set, including the changes triggered by the connected world in which we live. We’ll underline there all that is described by “way of doing”, now, considering things we can’t stop and have to cope with.

Did you ever live, the incredible speed of information spreading, as you first have an idea, start to tell to a friend…and what becomes next: the one tells to a friend, who tells to a friend…six degrees later world knows all about it. That shapes what is to be said: living in a connecting world allows us to save time, moments and whole phases in building innovation. You can now make work a huge diversity of people, around the clock, in a single project, getting insights from the best of them, challenging everything from seeds to concrete plan. And it changes the vision we have on anything is possible or not: speed of sourcing, evaluating and throwing an insight, our ability to get information on marketplaces, competitors or competition in a larger view. Branding or modeling prototypes and viewing them in “real” second world (3D, social games, virtual environments…). Thrilling isn’t it. Not at all but a strong opportunity.

And if it’s for us, it’s for competitors, too. Competition keeps us awake (must?), and dangers come faster than ever: from stakeholders to suppliers, or even closer partners, anyone can, without having it in mind, leak on important secrets. And for a time-based competition, connectivity might probably change the game: speed of renewal cycles, defining, correcting and sourcing make markets more demanding on the service level and innovation. Being faced in daily life to digital shift, consumers have to adopt, learn and make them, the opportunities of technology.

In production fields, the reduction of wastes, mistakes or return, driven by a more accurate forecast of volumes, needs and trends go directly on the bottom-line. Engineers can have a close feedback with marketers, for model design, duplication, customization…and on-the-go modifications. That’s an incredible change in the process, always wired, and the ability to evolve, on ongoing periods, and raise the sustainable facet of production: less wastes, less energy, less stress, as it takes part of the whole shipment way of delivering goods or services.

Don’t you know that in poor areas (like described in BOP markets with books like), 7% on the income of poors is dedicated to connectivity expenses, often before cleaning, safety water, health or food…? The only step for isolated zones to be linked, bankable and start a tiny commercial activity is to be…connected. Connectivity changed the way farmers for example, can set their prices for their crop, because they’re connected (e-choupal system) with bid marketplaces and stocks for the raws they have: they can choose quickly to do or not and with who, they are going to deal.

Hold on for the second part and “connectivity effects on resources”. Stay tuned, and meet the following part soon, here…

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We live in a connected world, for sure. Even those who don’t want, won’t escape to changes, they feel, live or suffer. When, how, which ways? Where from, why? New generations can explain because they live in and are confronted to old school and traditional rules, they even sometimes, can’t understand. Codes, habits, rules…How imagine the world in such situations and understand the wealthy mix we can draw benefits from and hold the main direction to sustain the daily life?

I was thinking of writing in last centuries: from stones, to paper, wrting styles and ink, and printers…then digital writing and contents…Such situation meant slow shifts (as we stare technology revolutions go faster and faster), but we will be confronted in a future, where nobody will write anymore, one day…because of the huge invasion of digital supports, we won’t be using pens, stencils and so on, anymore…And at school, nobody will learn writing anymore, because “use” would have disappeared? It’s part of something that hurts me in fact…Living without knowing any letter or figure to write, because keypads or vocal systems would replace them…?

Weird, but not really far from reality…

I started a whole reflection with connectivity effects on “business”…with :

1) the ways it does…:

  • Competition insights, sourcing innovation, ideas or best practices?
  • The Impacts on collaboration and collaborative circles?
  • The way the world is connected and then, how to use marketplaces to reduce time, effort and delay on sourcing information?
  • Sourcing/buying 2.0?
  • Producing with benefits of connected technologies: reducing wastes, errors and returns, thriving simulations
  • Delivering: accuracy, reliance and relevance of supply chain
  • Launching and buzzing: hot to get the word before start…
  • Sales: virtual efficiency, mixed models of distribution (stores and e-business, m-business, social shopping and recommendation…

2) the effects on resources:

  • How to manage resources (people, time, schedules and machines) in a connected world?
  • HR implementation with social networks (pro and personal platforms, dealing with synergies)?
  • New opportunities on live work: always connected, live, home…

3) the outputs/outcomes driven:

  • Loyalty, but reactivity and sensibility: CRM, SRM, CEM…concepts that drive customers motivations and feedback
  • Communities, branding, e-reputation: how to solve the equation of truth and trust?
  • Marketing rules and new ways of improvement: who is the product manager, now?
  • Effects on life cycle of products, brands and relation: shortening delay without throwing the essential

I hope some bright ideas will surge and converge to identify a simple plan and path, to drive new business and companies, in this ocean of opportunities. As we accept opportunities more than threats and open our minds to change the cards and adapt enough our perception and abilities to do so…

First step to come, stay tuned for “the way it does”

 

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It reminds me the pleasure when I read this famous book about “art of war”, according to Chinese philosophy, from Sun Tzu. This masterpiece became as famous as strategic gentles like Porter, Christensen, Chan/Mauborgne and so long, in the art of NOT making war in any case. I as thinking about some quotes and some parts remind me, as I’m surfing along, in the digital cage.

Yes like Tzu said, we have to spend some time to discover and share anything, on social networks, while there is any trust, in the fact that we often know our “friends”, only in virtual life. I know now, virtual life online is supplying more and more details about “friends” (sometimes too much I guess…), and I can think, there is still privacy.

I selected some quotes, that, in my opinion, show some unrevealed faces of social web.

  • “no war can be won in a static behavior”: whatever the position and your investment in the furious waves for web, with agreement or consciousless, you have to express yourself, give an idea of your digital welfare. Yin or Yang, but something. Move, but not too fast or too slow…
  • “war is a skill: no engage without all the reflexion that it needs”: guess everybody wants to make some noise, lot of noise, and make lots of friends on web (and/or life). But what for? give an idea of which goal you score, what aim you follow will make you more accurate and relevant in your expressions and sharing.
  • “…army will be close and team builded, happy for one goal…”: social networks and communities, can give opinion and pressure to lots of modern topics, peacefully of course…aimed in the same direction.
  • “bulk forget about death”: let’s see beyond first sight, to get the essence…death could mean “meaningless, excluded, apart” ; while networking and blogging, nobody cares about being apart, when rules and rites are clearly respected. Nobody wants to exclude no one.
  • “the general must create situations that lead to achievement”: when one launch a discussion or debate, that leads to result and building a collective enhancement.
  • “the masters in art of war, will lead without fight…and win”: know how lead a debate, without any opposition, leveraging each collaboration and answering to words sharing, that means wise behavior.
  • “know enemy and know you too”: guides you to a strong vision in your strengths and weaknesses, works for debate, identify your abilities and know how to withdraw.
  • “what depends on me, I can do it”: answer, send congratulations, thank people…all kind of shapes of participating and animation of debates and communities.
  • “respect laws (lords of war do)”: there are some behavior laws and rules to know. Listen, Stare and Engage. Not too fast…
  • “in art of war, there is no fixed rules. They can change, adapting to context…”: be flexible, but be kind and drive the discussion. No obvious idea, no prejudgment, feel free to be brought wherever you’ve maybe never been. It’s a principle of “bring and pick”, the essence of conversation.
  • “so, we just need few force to make lots of result ; like a rolling stone in a steep slope”: social media is viral, and there so much leverage in using it carefully.

I was really happy to read and consult this book of good sense and harmony quest, by the old gestures of wisdom. Guess, if you’re patient enough, there’s a lot of wisdom to care and get in socializing web and media. That’s why we need each other to complete our facing challenges and interrogations. Gear up collaboration, collaborative rooms and friendness, and let’s use the web as it is: a big disruptive tool reducing the fence, recovering harmony in relations.

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Old TV set is out. Out of 20th century, he passed through revolutions (black&white, digital, HD, 3D…) and got some changes in uses, life and consideration. Started with information, public managed, it opened to others pleasure: entertainment, sports, discovering…Households then were completely hypnotized and caught in kind of dependance, like one said. And then this old device was hottin’, from ugliness to useless and energy consuming. At that time people was talking about “convergence”, the loneliness idea of a wired future, centralized, and started a competition in electronics manufacturers to invent this new TV device: THE screen. Where? How? but the screen. Then households turned their view to web audience…and naturally TV went to the web. People started to move, changed their social practices, became careless about the place and the moment…Mobile, mobility, then TV went to mobile.

While this was going on, facts were there: TV is not the same anymore. And even if the contents were the same, we don’t want to consume them like we did. All the sector from media and television didn’t see the web wave (like lots of sectors anyway…), thought they had to change something…but what? when and how? for who?
It quickly became the great riddle for TV value chain actors. Which contents to acquire, which rights, for what kind of usings, on which platforms and devices, and how long in terms of duration? Over for black Ford T, entering marketing and segmentation, need to make sense to believe that consumers are customers like other: because TV artifacts and rules have always been settled on fidelity, without any CRM management, and with the sole economic: audience = ads = buying intention. Brain available time for ads is not the same anymore, nor same profile and needs.
Trying to put sense into an industry that started revolution after being involved into, I tried to build a working matrix, resuming how behaves now, reflexes about television consuming.

You could be surprised but it is: it’s no talking or thinking about complexity, but really taking the influence of this new “market” of consuming TV. But where is my old housewive?…How does she can handle with such a purpose? That is, several ways of consuming television. And the real battle is not AGAINST other distribution channels, but WITH. Shaping the new landscape of TV means having imagination, beyond household. Where else, in the family, in mobility…? Fair enough, I can find my way because I can find A way of consuming MY TV.

We do and everytime, watching television, not really much more than survey scores generally speaking, but IN A BETTER WAY. That means, we’re able to choose, learn and decide when and where, and for how much time. Famous framework about triple “A” theory (Anytime, Anywhere, Any device) is more than ever, a fact. and that changes the business. We’re not talking about HD or 3D, because it’s “only” quality enhancement, while others are “ways of life”, ways of consuming. Yes of course, according to CES now, where 3D is a star product, we can see that 3D in a certain point of view, can change vision of family entertainment, globalizing services – games, interactive, learning, art, museum experience…-. But changes are there and it’s not really a small pill for the business sector.

How we receive television leads the way we consume: satellite in living room, 3G/4G in mobility, DSL in hotspots places…But the true is that we have to follow the same soaps and movies, wherever we are. And that’s why the real key for television is not really quality, but the triple A model. And what could be a simplistic draw, is in fact, determining:

  • the technology needed (for broadcasters, but for public audience)
  • premium rights to buy in the different program teams of these several network actors (live rights, exclusive, VOD, catchup, web window, first pay tv window, catalog…)
  • equipment and wiring in household and in mobility, adding compatibility for future devices using
  • key competences for media companies: doing broadcasting television has nothing to see or relevant with podcast or web tv streaming or downloading, HDTV made some revolution in several jobs and organizations, like probably 3D will do

It’s the “Rubik’s cube like” for television. Technology is already there, web is stepping like a giant (wiring, services, economy, networks), market is there too, with a huge demand on more and more services and self-learning, convergence and user’s centric functions. Maybe television has an amazing opportunity to catch some added consumers, by convergence and be the central “screen” for all household’s pleasures. My own network, whenever and wherever I want, is my concrete dream now and can be solved…we’re are at the threshold for new experiences. Social TV is taking off, with some events (Social TV Forum Europe), 3D revolution too with recent deals with ESPN, Disney’s, Discovery Channel, TLC, with  CES, à Las Vegas…, and the next big event in London, on May.

Old TV is alone, while everything has changed: but contents and pictures, needs and desires are really there, for a new entertainment world.

Found an interesting source about new tv ideas…get here on agoramedia.

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Digital brings the best, digital brings the worst. Looking at storms that came on music and movies, in peer-to-peer downloading, while others tried to impose DRM, no one did the real comparison between positive effects or negative ones, on macro economics keys. Some say it could have save jobs, or created ones. Others complain about unability to move and accept such shift for employees. What we can say, for sure, is stay on facts and figures, about rise of digital behaviours, in our daily lives.

  • innovation is “adding something”, in use, behaviours that is waited, wished (or not), or that change the way we do, or think about things
  • digital brought us things we accepted (useful), others we didn’t (not relavant or too early): and that’s life, innovation is a cycle and it’s not an automatic process, it’s a part of mystery and seduction
  • digital is often (and unfortunately) first lived like a threat than an opportunity: because lots of industries built their business model and structured it on brick-and-mortar models, and the speed how they move is too slow (when if/they decide to…)
  • digital is a change of DNA for things and services, before it could be possible on humans (!);

Traditional moves and behaviours

Meanwhile digital could transform everything, old skills and industries are trying to understand what is going to change in their value chain, how they are going to manage it, and if they have interest or no, to move anything toward digital world. We all know it’s easier not to do anything vs doing something we can’t understand/afford: risk doesn’t pay first but often in a long shift. Some shareholders can’t (don’t) want such a time. But for such actors, it can be really dangerous: letting door open to new comers, that have fresh and bright ideas and can burst the value to their interests. Innovating, not too early, but not too late. Music, in its former shape, that at the time invested in distribution a lot, has been completely disorganized by the digital fact. Video and movies, trying to bring some sense in the go-between with “DRM” and “piracy”, live a real revolution of mobility, in the “anytime, anywhere, any device” triple A social move. Books finally, after being the first thing that has been shifted to digital (remember pdf forms, long time ago…), is the last stuff to come: but longer than it seems, because of the market. Those who are in the market, I mean customers, do they really need now digital books? what for? for all books formats? on which devices? answers to come, while Amazon Kindle’s DRM just been cracked

Then digital entered the dance

We are digital. We live digital. DNA is digital. So what?
While all these things happen, did we identify what are the changes in uses we can trust, replicate and appreciate, those we can say they are innovation. Some of them for sure, but none of all…You, tomorrow, forget about all your digital devices and try to imagine your life without. Is it better or worse? Which value, attention pay you to such innovation, how do you evaluate it, what is your level of frustration? In a way, I can say I’m a geek, but not for tech, but because I’m curious, discovering new things, trying always the big picture. Enjoying innovation and design. I just ordered a new device called “chumby“. Really interested in this new kind of “all-in-one” device, portable, mobile, always wired stuff. Will it serve me, do I need it. Of course or probably, no…But it opens my mind to new ways of thinking, giving chance to brain to solve and consider differently problems and solutions. IDEO company manages this really brightly. They know how to forget what they know and start again. Discovering, being pushed and engaged with technologies. Does it need to have sense in a short term result? No. Because it’s a mindset quest. Something that disturbs our comfortable life. Something unavoidable, valuable. The ability and duty to search for more, bursting borders and conformism. And that is sufficient, for me, to move mountains and stay motivated…

What did the web and UGC?

Now we can communicate (!). More and more, between us. And that changed all. Digital period means digital behaviors and shifts from a single way communication to multi actors communities. I’ve already described how social web changed us here among several opinions in the blogosphere. Web drove modern retail to innovate, or even to think about it: some achieved, some still search. For customer’s choice, happiness and service. And UGC opened discussion and creation for everyone, by everyone. Entering in, blowing frontiers out of the limits, making anyone a anonymous speaker, creator, for web window. Do we leverage now the infinite power of digital? Look at such interactive facts that are now so natural, that we learnt to live with?

Potential escape and actors: the next value chains?

Companies, Customers and Communities: the three “C” model, where every actor has a clever role to play. Customers may take advantage of digital opportunities, by the way they probably do it yet. Because in using communities and social web, they have a large advantage in sharing and grabbing information: quick and reliable, they know how to handle. Because they are part of communities, they play a role in moderation for others new customers.

Companies must learn to play with them, not with an eye on the pocket wallet, but with a big ear, to listen what is all about and what cares for a customer: to be understood. There’s probably a concrete frustration, with the fact that disruptive innovation (from Innovator’s Dilemma by C. Christensen) could not exist: we need firms that take risk to deliver and to jump into unknown pleasures. Disruptive means invisible profits, unknown markets and needs, and uncertainty about ROI. It needs a lot of motivation to shift, for a big company, from comfortable situation to darkness. In a way, that’s nowadays our goal to convince companies to jump into 2.0 behaviors. But one thing I’m sure about, is that the revolution must be lead with all of three actors: companies, customers and communities. They are all aware about what’s going on, and can all find their tomorrow needs. Even if it’s only whispered, digital era comes with next generation Y and Z, and boost companies process, behaviors and customers needs facing their choices: going or not, refuse or go ahead, with something sometimes strange, sometimes crazy, but not boring. Shifts have to come in the next value chains for companies, and time is running out, need to change and transform their business, while they are sometimes blind with disruptive effects. Or do we want to live in a dork world, fearing of progress to come, without trying to capture the large opportunities it brings? Never mind about judge anyone, but enlightning what is already there…

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