First part of three set, including the changes triggered by the connected world in which we live. We’ll underline there all that is described by “way of doing”, now, considering things we can’t stop and have to cope with.
Did you ever live, the incredible speed of information spreading, as you first have an idea, start to tell to a friend…and what becomes next: the one tells to a friend, who tells to a friend…six degrees later world knows all about it. That shapes what is to be said: living in a connecting world allows us to save time, moments and whole phases in building innovation. You can now make work a huge diversity of people, around the clock, in a single project, getting insights from the best of them, challenging everything from seeds to concrete plan. And it changes the vision we have on anything is possible or not: speed of sourcing, evaluating and throwing an insight, our ability to get information on marketplaces, competitors or competition in a larger view. Branding or modeling prototypes and viewing them in “real” second world (3D, social games, virtual environments…). Thrilling isn’t it. Not at all but a strong opportunity.
And if it’s for us, it’s for competitors, too. Competition keeps us awake (must?), and dangers come faster than ever: from stakeholders to suppliers, or even closer partners, anyone can, without having it in mind, leak on important secrets. And for a time-based competition, connectivity might probably change the game: speed of renewal cycles, defining, correcting and sourcing make markets more demanding on the service level and innovation. Being faced in daily life to digital shift, consumers have to adopt, learn and make them, the opportunities of technology.
In production fields, the reduction of wastes, mistakes or return, driven by a more accurate forecast of volumes, needs and trends go directly on the bottom-line. Engineers can have a close feedback with marketers, for model design, duplication, customization…and on-the-go modifications. That’s an incredible change in the process, always wired, and the ability to evolve, on ongoing periods, and raise the sustainable facet of production: less wastes, less energy, less stress, as it takes part of the whole shipment way of delivering goods or services.
Don’t you know that in poor areas (like described in BOP markets with books like), 7% on the income of poors is dedicated to connectivity expenses, often before cleaning, safety water, health or food…? The only step for isolated zones to be linked, bankable and start a tiny commercial activity is to be…connected. Connectivity changed the way farmers for example, can set their prices for their crop, because they’re connected (e-choupal system) with bid marketplaces and stocks for the raws they have: they can choose quickly to do or not and with who, they are going to deal.
Hold on for the second part and “connectivity effects on resources”. Stay tuned, and meet the following part soon, here…