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Archive for February, 2008

Electricity deleted distances. If forecasts about TV world, many years ago seemed to be scifi ideas, they were still miles away from today’s revolution. Since first black&white issues, TV appeared like the soul’s mirror. Sometimes damn stuff, sometimes stunning. But always fascinating.

People just waited for centuries, without conscience about it, this techno’s object, like a child, scared to go further. Since first representation in antic Rome ages, where we could see various scenes, people used to like live, concrete, realtime, sometimes finding happiness in other’s misery…We learned to be an invisible actor. Passive, but excited by.

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Then times has gone. Driven by fools, the screen fever (and I might say screenS, in a exponential devices supply today), started an endless run toward what became an amazing window of the world, quiet in our sofas, sweeping distances and differences. But sometimes reshapping truth and information (each revolution has its haunted face…). Television shows us the best and…the worst. We have always to make sure we control what we do, be sure we know where is the “off” button. And consider this is a stunning evolution we can use to, for knowledge enforcement, information sharing, and entertainment. and control what we reserve to our children, being happy to do it, but in a safe way. It’s obviously a one-way communication field (all tries about feedback from viewers, in an interesting way, sustainable and safe business model has failed), which is a great advance in everywhere learning opportunity. Let’s awake these senses, let’s believe there’s a great interest in developping quality contents, and broadcast it by satellite, giving back smiles and hope to some who don’t have no more.

Television has an advance step on Web : controlling contents, and it’s probably one thing which is the most important. Not give children anything to see, like doubtful websites we can find, and keeping the target on what we search : senses, sense of having good time on a great event, and good sense to switch off light, when there’s no interest anymore…

And you, whose sense makes you react ?

 

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It’s been a huge move in the world (at probably different times), but it’s an endless trend : households choices about their daily shopping bag is about to change. Because no one has found yet (since Nicolas Flamel’s theories), the way to change lead to gold ; some try (professionnels fakers !), others find (end of gold mining ages…), but nobody in the bulk does. And because now, high quality doesn’t necessary mean expensive.

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It’s been long time since retail beginning, and stability arrives. But now, retail world has found some business equity model, which can give back profits to consumer. Can, but no obliged to…and that’s the problem. When the going gets tough, the tough gets going…and hard times doesn’t simplify decision after all. Retail must make choice between the short term (employment, profit warning and sometimes, investment), and give back the fruits to consumer. Then “low prices” trend entered the dance, and guided retail to economics reality of today’s consumer choices. And consumer like it ! Why ?

Because it sounds equity and justice, to be re-considered, and not to be taken for a nut, playing with money as we can find it on trees…And I guess corps who made that choice are going to live in a long trail profit age, because they are early betters on something which gives sense, in long term and trust relationship. Started by expensive things (travels, flies…), it’s been expended to simple daily goods, with so few margin. And people like it more ! because it’s no longer use, than brands can play with purchase power of households, when this power, actually falls.

Brands can’t no longer hide from reality, without recreate value and life into their own life ! Paying for something, but for what, let’s consider generic medecine, retail brand fashion, with the same garantees of quality and service.

In the other hand, the “second” one, create peer-to-peer relations between consumers, to provide and exchange lots of goods…not people, yet, thanks ;-). And quickly, corps came to this channel, afraid of being arased of retail purpose fields. As if they have nothing else to sell, than sell services ! We find now several professionnal corps on these kinds of networks…unfortunetaly, it’s a slim purpose for brands, nothing else to say…?

It’s the law of the “peer-to-peer” age, nothing owns to no one, as long as things can be improved ; and it’s a long and common history, whose force takes place in all of us, common cleverness and awareness. Don’t buy anything, buy useful. Equity and sustainable development show us the way, it’s an heavy task we have to manage with. Community conscience will save us. Don’t be avaricious of it !

Well, now, I can sell my post for a “second hand” use. Who wants ?

 

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We must live with our time. And must admit, at each step beyond, ask ourselves if in real, we don’t step back…Because technologies storms are really disruptions states for us. I was involved in two stunning days, at NetXplorateur Forum, with such interesting matters ; you’ll find here, the menu (!)…

Took place in Senat, Paris, high place for political topics in France, organized by HappeningCo, I made my two days, really, skip to spaces from others, meeting with personnalities from innovation, future, and digital world. A time warp, but things are already there in our daily lives, we just have to admit it. There’s no way anymore on “web consideration” ; web is all around us, it’s not just a tool anymore : it makes part of our lives.

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Good initiative for France, not really known to be right advanced on web starts-up (!), and first edition of this event. 3 goals were revealed in fact :

  • stare and explore future possibilities
  • reveale skills and rising-up talents in world scale
  • help web-mutation in French corp

Can we call it, “French-Web Davos” ?

Introduced by senator Louis de Brossia, and with organization, with few words by Joel de Rosnay, awareness has been developped to these topics which are main goals for the future : private life and entry of social networking behaviors, effects of 3D developments in daily lives, “the mobile way”, consider the “chips” law enforcement to avoid big brother situations, open source behaviors, UGC, “web-syndicalism”, and so long.

I will try to describe a short report, with main speaches :

  • Softwares as innovation and social source ; case of Mozilla, with Mitchell Baker CEO ; in adding to UGC and worldwide participation to global and social causes, THE exemple of famous competitor of Microsoft reign
  • Worldwide e-democracy, with Psiphon price of Netxplorateur forum, software against censorship, open web to countries stroke by forbidding in access to web, reduicing digital fracture. I guess an amazing innovation, keeping back some hope to isolated people ; and genuine information, too…
  • Social objects and communication : 3D and digital objects, like Nabaztag (here with its creator)

if human can’t communicate anymore, objects will take place : it’s amazing how inertial things, can be animated by technologies ; things we thought useless, re-born in some other use face : such like first toons by Disney’s touch ; maybe the next generation will be human animated by things…think about that

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  • Effects of social networking behaviors in corp, change of minds in human ressource jobs and approach, and arrival of generation M, young trouble in classical process ; very interesting how we don’t feel anything before it comes. We changed lots of behaviors, in daily simple things : communication, information, culture and social basics ; technology is an opportunity, not a goal, we must not forget the basics and why we do things before doing them. Sometimes progress is a deception in fact, always masked…

Posted by JP. Rangaswami, about Generation M and his research ; and it’s just the beginning…Excellent paper about how things do change, and fast. Darwin would probably lose his head…

followed by management of talents generation, start-up behaviors, how manage it, the fracture in France between USA, driven by Tariq Krim, CEO of Netvibes ; a former view, brillant demonstration with such simple facts ; he lived in these things, that’s different !

  • Facebook, privacy and so long : a never-end topic !

I guess it’s one of the most “touchy” affair of past year, and it’s not over in the way that, more we speak about it, more is developping fight and lost of trust towards such sites. We didn’t create “big brother” again, but we woke it up ; and it seems that we acclimatize most well to such state of things ; as usual, maybe progress is in devil form, hidden by angel face…

  • Web and syndicalism : strike on SL

Such a strange and followed by many IBM employees and driven by Davide Barillari (from IBM) and Christine Revkin (UNI), first experience in these fields…breathless !

Let’s be careful of the idea of “virtual employees” tomorrow, more easy to manage, with virtual wages ; we all, employees, can dream about virtual boss…

We had a good experience of Trade Union Congress, with John Wood, on about using such social network tools in syndicalism goals, and on the way how employees and syndicates, change in their relations

  • …Then UGC came : a great kick in the ass in producing contents ; intelligence has no goal to be rare ressource. It all makes sense, that we must in a global project, be one day, a contributor, even with something that we consider as minor stuff, to make innovation ; everybody has chance to be a craftman of tomorrow’s masterpieces, like cathedral’s makers centuries ago. But tools are not really the same ones. People has, like no other periods, an endless envy of being consulted, of giving advice, of being an actor of changes. And all these circles of exchange, rise up the final result and global bid. It’s like earth had an invisible mouth, to provide, in one voice, future goals of destiny. Everybody has today its own purpose ; and worth something to other’s ears and eyes…
  • Face to cyber-criminality : oh, don’t excite anything that doesn’t need to ; there so much ways to be spied today, not to add a panic wave ; and think that criminals too, are equiped, well even much…; we can sleep quiet, until the next kind of crimes, they are already exist in virtual worlds…
  • M is fashion letter,  today : multi-media, mobile, multi-task : everytime connectivity, mobility ; are they cause to change, or consequences of our changes in lifestyle ?
  • France, such beautiful place, ready or not for the big jump of digital innovation ; social exchanges, economics and cultural values, to make sense and real place in France. Many corps, politics, people are driven to fast ajustement…or die ?

In France’s history, we can follow and manipulate technologies ; the question is when, and a time-to-market subject, where French people must live in its century, and move faster to precede next futures goals. Great start-up, always come from USA, still a fact. Not really intellect matters, financial or ideas. But other just like goodwill, invisible ability to make the things possible, real ; in many fields, it’s like that. “Change for drive, not to follow”

And as a conclusion, “tomorrow, all Netxplorateurs ?” ; I guess with such events like that, it could help to ; it could make it possible ; and give the flame to want to, give a light to one who doesn’t have…

Want to give a light ? don’t hesitate, comment…

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You will find there (sorry in French), all details about these two days, where TV was recalled, but no one was there like a speaker ; strange…
Speaches and exchanges, around thematics like :
– audiences escapes toward web :
. digital world and using effects
. mobile behaviors and using effects
. lifestyle and UGC effects
– audiences crossroads with web 2.0 : new ones ?

. Facebook and social networking, as relationship and business opportunities
. which audience and how manage with it ?

– “cross-media” : mediaplanning and good combinations ; examples on the web with others media

– brand web sites : which use for it ?
– web and mobile : convergences and differences ?

We had really new tests with several brands and trials ; web is today an actual way to get youngest targets, but more volatile too…

Good moment and good contacts after all, with some speach of higher quality. No doubt to reproduice.

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The “before times”

Black and White TV has gone. At start, a tiny revolution, which was magnified with the first step on the moon’s event, has changed the world.
When I was young (not that I’m old but things go so fast…!), TV was a social meeting around information (there was often one way available…), and entertainment shows. Households, in the whole way, were driven to principal place of house, to disgust this rare moment. Right in front of the screen. No noise, no comments. Everybody was ready for the big show, a sacred event of family. Passive time of enjoy, fun and openmind to the world. From sofa.
One revolution which drives to an evolution : technology took us at one point of view, because of single channel…moved back and regression vs the choice of newspapers, and the choice of our opinions. Entertainment was soft, no porn, no violence, no drugs, everything was made for “a family moral environment”, to distress the whole bulk. Passive way in front of “under influence”. such a funny revolution…

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Politics and money go into the dance

Days have gone by, and the hypnotic power of TV has been revealed. Revealed and immediatly exploited, by “quiet strengh”, who were gonna drive the dance. Each habits have its dangerous plague : just like a twirling wind, addicted to TV flow, forgot to select any content, some part of “available brain”, which was ready to be fulfilled. There was the start of first diverges about the goal : many creatures were about to speak us with doubtfull messages : advertising, political topics and so long. The rise of TV power.
But, in the meantime, we forgot to have a conscient reflexion, about what we looked at, simply by the fact, that in our entertainment times, we want to get pleasure, we bend our natural defense and became unsuspicious. Gates are opened…
With sometimes ads which feel like entertainment…or entertainment which is sponsorized by brands.

Fashion, mirror of our minds

Then it becames a kind of fashion, daily dates, because of us : audience is made by our behaviors, we produce by ourselves, prices and conditions of the tool : if we can keep pressure on TV shows by exploding audiences, the fact is that sometimes good contents are never known, because no one take care about them. Life or Death, human judgement drives to one or other issue. And it rocks or not. And it costs or not.
And TV, reflects in someway, our principal dreams and fantasies : we take part of fashion, virtual and second life, thoughout the rythm of programs lives, and it becomes, in itself, a kind of fashion addiction. Then the bulk makes celebrity. and fashion calls fashion.

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Trash & Cash, the hard choice of making television

Because of this eternal race of recruiting new brain times, TV has to make more sensationnal crossroads. But to make nowadays, “programs-to-be-viewed-and-loved”, there’s not many fields of discovering while copying tabloids ways, without be boring stuffs. It might not, but it’s a fact that prime-time shows, all around the world (like reality shows), turn quickly to bullshit pieces, where most of the time, the speaker is the star !
TV viewers don’t want to be considered as nut anymore. They understood and learned not to be trapped in this damn spin machine.
In the same time, TV industry learned on how to struggle more, targets, with such suspicious shows : on suicide, drugs, sexuality field, and so long. It’s like, every evening, in some ways, people used to stare in trash bottom, agree with that, even love to go on, in the most organized innocence. That’s crapy stuff !

HDTV and so long : which quality for which programs ?

We found some development in technology, in the way that we improved the quality of picture definition. And fortunately, there’s still some good documentaries or sport events, which make the show !
There’s no still marketing interest if there’s no individual need : technology is never a goal in itself, it’s the way it improves your life, that makes the interest, on how it changes your behavior, your state of mind, your consumer uses. And what about HD on crapy shows…? no way

Web is born : after tech revolution, what about “content revolution” ?

Web audiences grow faster each day ; than ever. And catch million of viewers of all conditions, to get their attention elsewhere. And TV, specialized in trend discovering, showing all times better things to see, never saw threaten over there…and that’s actually really the problem.
Despite technologies which grows fast too, the final countdown is on contents ; and in the ability of finding on the web more and more, in free models, with high quality. And it’s a long history, because TV industry built the story on marketing, production and the ability of “magnify” TV rights, and not on broadcast ordinary stuffs on the flow. We already can find trash and reality web TV, did anyone find the next blockbuster or TV serial, or soccer final on the web, with such added value like channels do ?
I guess not so long, but technology is gonna help once more, to win the battle, and UGC is a further step beyond. TV now makes its market on the web, because of amator’s serial, which become famous ones. There’s a serious risk of swapping the roles : Maybe tomorrow, TV will be anything else but the “second life” of web renewal, and Web will be the first pay TV window of output deals with majors ?

Any idea for a scenario ? make the pitch.

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It’s all about a important concept that we gonna talk about ; it’s all about future ; but not boring one, not passive one, about THE future, the existence of it, in itself. It’s all about Innovation.

Innovation is a cause or a consequence ? Are we driven to, or are we managing our destiny ?

I saw M. Marc Giget, who is a master in these ways ; consultant, with many representations in the world, CEO of euroconsult corp, he manages lots of courses about innovation concepts ; he leads the European Institute for Creative Strategies & Innovation too.

He introduced some ideas about it, with lot of good sense and humour ; I liked him, in the way, we have often lots of things in front of us, our mind doesn’t want to see : blind, but any conscience we are…!

Some rules to think about :

1) technology doesn’t make the dance : it’s a way, but not a goal. It’s the style which makes the innovation, not really technology

2) we have to be “in the life” to feel innovation : not the learning in fact that makes a genious, but application that does ; great real artists have suffered, had some troubled lifes, with some hard times ; that’s why some masterpieces are so great : they contain all pain and trouble of their creator…

3) in the same way, there’s no real innovation without risk. Risk itself, is a kind of innovation, in the way that we “change something usual, in a huge part”

4) “new must always enter somewhere” : there won’t be any innovation if you don’t want to ; we must be prepared, we must want it

5) inputs of life and daily society are capital pieces ; they give the rythm, the groove, the goal ; kind of spices, without it, there would be no taste at all

6) to end, a kind of “chance” idea ; great innovations sometimes never rise because time has not came ; history is full of too early breakthrough : too fast, too soon, not so important than ready to…

 We can talk about outside innovation, UG Innovation…because it’s in front of us. CEO of Procter & Gamble said : “there’s probably someone outside of my corp, who has solutions for my problems” ; meanwhile, there’s “only” 9.000 searchers inside the corp ! ; and he decided, targeted to have 50% of his solutions, in a 10 years period, to be provided by “users”, “friends”, whatever the name we use.
Stunning ? no way, just real situation, let’s share the “User Generated Solutions” ; such websites already provided as usual behaviors…

Well, we see that from doom to something wished, innovation can be something really simple first, but appears then complicated by the way it must be developped and understood. And we’re often in front of critics, without any purpose issues ; and that’s why it never goes far.  I guess web and social share are cute tools to deal with it : wide open minds can drive to success ; meanwhile, we can prepare the world to.

Any purpose ?

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Is a Star Modest ?

Well, it seems really simple and obvious, but is more complicated than it is, in fact. A “genuine star” is obliged to be. Because she passed through several years of representation, living in role playing, seduction and waiting for roles and contracts. She now, shines and exists, naturally. In silence, respect, with no reason and justify anything. She is admired, desired, and this is part of the job. No trick, no lies, no fake : She IS. By her existence, by pleasure and entertainment she brings. Her assets is endless, because she gives so, than she is modest.

But to head there, the rise doesn’t fake us : rare and alone, inaccessible and haughty people, of a star “in the becomming”, or one without any (!), it’s obviously not to be like anybody…! It’s also, have a skill, a rare skill, and prove it, show millions of people, how valuable is it, how feelings in being in front of somebody “different”, somebody special. Because we have to pay for it, most of the time, in higher levels…A Star is forced to be inaccessible, because she choose to be, it makes part of the profile, and then to be respected and have a quiet life. It adds mystery and singleness ; if not, everybody could be one of them !

TV build star factories ; some of them succeed, others are forgotten in minor jobs, and have their names in books no one reads…At start, they are virtual, and that’s probably why they are also inaccessible (!). And then, money enters the dance ; celebrity, shining places, tabloids, fame. They come back to modesty, because they made their way, and have nothing to prove anymore. But bulks create stars too. Fashion and nut peaks sometimes grip the wheel. We can make anybody in few hours a star and so quickly, shoot it down to final pit. It makes part of our dreams and fantasies. Just approached, but never touched ; just like an idol, an icon…an appearance ? And if it does not, we build ourselves some. It shows us the way, just like a guide.

Hey you Stars, take it easy : you are as you are, because you can choose to ; in life, we have always back what we gave…And modesty is what you sow too…

Any Star in the flow ?

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