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Archive for the ‘Social’ Category

Seems Bitstrips raised a lot of money recently and I must admit at first was very sceptical. Let’s say it’s a funny tale and another social story, gamed with cartoons and a “do-it-yourself” use of drawings through several opportunities. Fair enough. If the “cartoonisation” gives clever scenes and enhances our “gamability”, I’m still wondering what kind of value is behind these large valuation and viral expanding. Guess what? The value is in you. As digital networks invade the world, the real value is built, day after day, with the increasing datas and profiles, users. You. Me. Friends. Fans. No one missed the last Facebook starving price with this astronomic deal with Whatsapp.

What’s incredible in the “digital network” is that few people now concentrate value, revenue and growth. Where millions of employees had to participate in industrial era, smart teams (eg 13 for Instagram, and 55 for Whatsapp for example) do the job for billions of stocks valuation. If indeed they created and built something relevant, the most part of the value comes now from the network and the potential of its members/profiles. What they do, post, discuss, members who do anything for free, anytime, anywhere, filling timelines with pictures, text messages and conversations. And the contents blooming in these platforms bring value to the whole project. Ask yourself how these companies’ stocks are valued: from the users they drew to the network (eg value of a user between 20 to 100$, according to returning and activity rates x number of members). Why do we value these networks with members figures without sharing any revenue with these members?!

DigitalNetwork

But this value is not distributed (eg for example in jobs raising, revenue sharing or anything else) to third part anymore. We’re facing the worst side of digital revolution, destructing value: no more jobs needed – lean companies -, value created for free by userswho are the next unemployed. I must admit, being an early adopter of digital wave, this theory that we can find in Janier’s book “who owns the future” made my day and the real danger zone is already there: the more you’re opt-in, the more you’ll have free information. Your “Opt-Inness” make you more valuable but the question is: for who? Finally, more free information makes the world poorer because in the long term, there’s a massive destruction of employment, directly from the fact that industry now needs far less people to work. We all, using and consuming free and low cost services, participate to this slow and steady destruction of middle class. The one that holds the global edifice and raises children. The bulky one that create the motion for mass markets. It’s time for revenue sharing between, friendly users and startup aces, and rebuild another model for digital economy. Sustainable, fair and collaborative centric. Kind of we could be proud, without fear of being smashed up from the system.

Think of it before your next content feed. It may worth much money, but not for you

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Between 22th and 24th of 2013, September was organized the “socialgood event”, by @mashable and other partners, to share and plan about how digital and social could help building a better future (#2030now).

It’s been years from now that many conferences bloomed (TED, Ignite, SXSW…) rising talents, needs and desire for social features. Panels, keynotes, witnessing…so many opportunities to learn and share this new awesome passion for collaboration spaces. I like these moments. They remind me some fantastic steps like:

1)   I meet there the “social chance…”

…to challenge my opinions and my environment. I like listening to an expert, solving or preventing a new challenge, these events allow to get straight to the point. In a single event, I can learn many things and meet many experts and can network with them. I live in what I call “the human-linked network”

2)   I’m a link like you: a huge network to play…

…where my incredible passion for human contacts calls for more: it engages me to a challenging posture and a more interactive life, with more transparency and trust.. “This is not a matter of quantity but more a mindset of creativity, passion and engagement”. I did it my quote, because that really changed my mind.

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3)   I dream like you to invent the future

…what’s more beautiful to overtake results, expectations and outputs. The digital posture makes us more interactive and creative people, who are more concerned in creating the future. I became “addict” of this on going relation where I share insights anytime and anywhere. “the trend is there, and the long tail is wide…”

4)   I create with many folks, things that are built to stay…

…hey wait a minute? There’s nothing more “valuable” than creating together, in a same team. This new vision is settled for a long time. The increasing need to be listened and the signs of working together call for a whole participation, in the new “crowd innovation”. Innovation  “from people, for people” , a complete new framework that redefines relations, power and working circles. The ones that companies break to implement in structures and project management, where decision has nothing to see with hierarchy or power. Widen against top-bottom reactions, to engage and become more social.

5)   I believe that social graph attracts social…

…the incredible passion for collaborative calls for many initiatives and draws talents.  Youngest or oldest, everybody is involved, crossing frontiers, cultures and generations. Technology forced us to overcome our fears and do what was impossible: communicate and share the next big pictures. “The more you pratice, the more you like”. This is now finally my lifestyle.

Are you already part of it? In which way, actions, outputs? Please share and tell your social life, as an incredible window for us to learn more…

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Being involved once more in a particular piece of survey, built by The Boston Consulting Group for its customers, and tested on different panels from HEC Business School. Always searching to shape the future, engaged since 50 years now, the famous consulting group conceived and held a great framework with different layers to grow a relevant model for new guidelines for leadership…We can, by the way, just imagine that leadership was in the past more dedicated to a specific “person” and then shifts to a collective movement, on the influence of collaborative sessions everywhere. Even is the spread has been done many years from now, on the Anglosaxon world, the dynamics from digital and tools ahead draw another picture of “work” and project building. The resume that was enlighted was “Why will leadership be different in the 21st century and what will it take to be a 21st century leader?” (if it’s still an individual matter more than a collective one). So?

The framework was built around a “navigation row”, with 4 poles like: Navigate, Empathize, Self-Correction and Win-Win. While past models celebrate things like “integrity, vision, intelligence, judgment, courage and drive”, it’s not enough for the next big pictures…The way we see risks is not the same we did, and the global uncertainty growing in the world, lead us to more flexibility. But that doesn’t mean not to be clear, because leadership is still a kind of example, that shows the way, with a clear course to follow.

SocialChangeLeadership

The social arena leads us to more “social” relations, and in the working environment that means to influence more than “manage” or use authority. Charism, experience or conviction are our best weapons to deal with negotiation and motivation. It supplies us more ability to forecast and embrace global uncertainty, through troubled periods. The shift from pyramid to project management leads us to rethink way of driving the change, with teams, empowering talents and guiding them more than ordering. We then develop a win-win method that grows the whole organization. It requires some underlined competences like: vision, intelligence but courage and judgment to be flexible and self-correcting, ongoing. Integrity, drive and tenacity will complete the panel of skills for success and garantee a strong footprint, mindset and influence for modern leaders.

A very interesting study/survey or tool to evaluate and frame the “how-to” for next generations, HR compliance and driving change with talents.

For more, see:

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You probably remember about M. McLuhan’s theories about media, considering what we mostly hold from an exposure to a “message”, through a “media”, is the media itself, more than the message…Strange but finally, and even it’s more complicated than this simple figure, it shows us the increased complexity of our brain. But now and there, this is not the main item I would like to talk about, but transpose the results in the 2.0 era. But not only. I mean, it’s not only in 2.0 features we could find, what I’m gonna explain.

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The rising period where information comes and goes from nowhere, and is spread everywhere by everyone leads to a global cloud of too much information. Different shapes, times and screens, devices, breaks…All around us increases the risk for mistake, misinformation or hoax, disturbing our ability to think about the content and the essence of the message. As we try to navigate into this misfit ocean, we’re usually lazy to get the facts and go to easiness: listen to a famous, well-known star, influencer, relevant speaker and so long. So we get more from “who” than really from “what” or “how”. Here we go, listening a kind of information guru, waiting for holy words, who we don’t remind after. The only thing we can recognize or remember is probably “who” told us, more than the content of the message itself. An incredibly worrying and disappointing fact that means a lot for advertisers. The same effect leading to be aware of “people” like potential medias, the same that creates “value” for people, like medias did before. Why bloggers and influencers are probably difficult to touch/to buy let us more aware of the real contents they deliver: is it because they are famous that contents they provide are interesting or do they really deliver smart contents? Which makes sense?

BeYourOwnGuru

I do strongly believe we more and more paying attention to who says, than really in the delivered content…A kind of subtile way to believe in icons, influencers, experts moreover but meaning that we must pay double attention to “noise” or information. Elements are probably guided more by the vehicle than the debate. So, the next time, simply ask yourself “whose benefit it is”, and dig deeply to sort what kind of information do we facing, and in the end, who delivered it…Guess you’ll have surprise how naive we can be, when we’re stunned by a so called “expert” and how much we can easily agree without using our brain. The easiness of flow in twitters, blogs, rss…find us in front of the “crowded mass of information”, and who is better than a well known “people” to secure ourselves? Maybe our last instinct of sanity, trying to keep our mind and critical ability enabled!

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Participating again to the OECD forum (@OECDLive), it was the opportunity to mark a new position, talking about the “Better Life Index” (BLI) that is monitored and measured in main countries in the world. Because GDP is not the only KPI now and we may be closed to “happiness” than ever, while the world is changing of  “business and transaction” model with lot of uncertainty. BLI, for its 3.0 verse, is based on, wherever you live, the main facts and feelings about the quality of daily life and how people hold “performed and advanced” conditions, in their situation. In short, “what’s really important” for people: education, safety, environment, growth, governance, equality, trust in the future and institutions and what’s scheduled for them. BLI has been launched in Russia in January, and we enter in a consolidation year for 2013. Improve “people’s life” must be the first issue of any country in the world, and sometimes, we need not much resources than we believe. And the path and main goal is to turn KPIs and measurements into “actions, changes and relevant improvements for people”. There’s still some differences of course between developing countries and mature ones, and the BLI must be adapted to any configuration, to capture the essence of needs, live, snapshotting the main opportunities. Be ready for the next very interesting idea: link BLI results and managing government in any country, just to get some feedback about people who were elected, and how they drive and achieved or not, their democracy issues…Some surprises to come!

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SMEs: backbone of the economy?

SMEs are probably the main source of the economy in the rising countries, and by the way, great suppliers for employment (in emerging countries, 97% of jobs are created in SMEs!). More flexible, agile and speed driven, they lead the competitiveness but are very exposed to bankruptcy: lack of liabilities or size, inequality in taxes comparing to larger groups, theres’s many way to improve the environment of SMEs, starting with “understandings” of what is a SME and its daily life? It seems so obvious that post of governments forget about it and only adapt rules that are driven to failure. Access to talents (draw and get trust), financial resources, trust, hold the operations line and so long are not so obvious and we’re facing many unequal statements that grip the wheel. Talking about Germany, that is celebrated to be really succesfull for its innovation and working floor for SMEs, they had to build a “specific plan”, customized, but underlining the roots and a very operational approach. No theory, no smart talks but actions and relevant environment built to success. Create conditions of success mean a whole environment of help: education, coaching, funding, capital and equity managing, training talents, taxes improvements, leveraging SMEs in organizing fair cooperation and competition between larger groups and startups. But yes they are smart “backbones” for new economy, where services take place instead of old industries…

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The Asian Century

The huge demand in the zone makes it possible to go into the Asian century. But demand is not the only valuable indicator, to settle trust and sustainable conditions. Mindset and political stability may be as important as growth or wealth. And when we look at mistrust for China or North Korea, we have to consider they have some keys from inside, to turn their huge demand into sustainable and stable markets. If poor countries from the zone benefit from “low working class” conditions, making them employable, it’s already a progress but not sufficient to say the goal is over. As the competition is worldwide now, we must consider social, education, goods and services suppliance and welfare spreading as necessary step, to build a better society.

These are some milestones I had the opportunity to share and listen, in this troubled world. Talking about the main issues of unemployment, education, poverty but also happiness and security, every zone in the world has its own challenges, but saying so doesn’t mean everything is apart. Currencies, sales exchanges, custom tarifs and production costs, are linked I guess. And the necessity to progress in sustainable and green development may not be so central, as developping zones like BRICS may not hold their unlimited needs and growth. How can we deal with such problems, while growth isn’t enough and debt is increasing in Europa? Let’s have a look at the future with trust and hope demanding countries could find a way to prosper in this weird world…

Thanks to OCDE team again for this awesome event and so many networking facts.

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When WWW was built, it was nothing else than a private, closed and scientific network to share and exchange files, articles, in a steady rythm. Fair enough. From Tim Bernes-Lee’s Arpanet to Vinton Cerf and Robert Kahn who created TCP/IP protocol, everything was done in a “scientific, military, professional” approach, for few users in fact. And from a couple of hundred scientifics to 2,4 billions users, let’s say there’s probably a huge gap…And the emergency to rebuild something different, from scratch or in incremental way, but reboot the system. Some say that the only IPv6 solution (eg that solutes the problem of the exponential needs for IP address) is already a titans’ work…And don’t believe it will be possible to start from zero, and recreate something more efficient.

The experts say there’s challenges that this new “web” must overcome, as:

  • security: inside and bornbuilt security systems to avoid firewalls and sustain authentification, without identity hacking
  • mobility: only the network counts, as you’re mobile, you never have to be unplugged by ruptures in the different networks/rates. content everywhere, anytime, anydevice and without any interruption
  • resources: always find the best way with less consumption to deliver content
  • multilanguages: to improve the writing, characters and different signs in any language
  • repetition: push messages on several networks at-a-time

wwwNo need to say that facing these big issues, the former structure of Internet is not sufficient anymore. And different theories with for example, IP concepts that identified localised adress more than identity, or identify contents or services more than machines. Internet may be tomorrow a single highway more than a network of networks, which was the spirit of the begining. And has to be more “fluent” and flexible, dealing with the huge amount of datas and contents that goes every day all around the world. The future is in creating emergency roads, to double and increase the different ways to deliver datas rate, called “redondance”, and give up with old IP notion: enhance security and hold the real identity online, through a personal adress, linked to people/place (eg mobile) more than device. A very interesting journey and project, and we know it worths all over the efforts to get there.

Moreover:

http://www.strategyland.com/2011/rebuild-the-internet

http://bits.blogs.nytimes.com/2011/08/04/a-call-to-rethink-internet-search

http://thepeninsulaqatar.com/techfile/240835-smartphones-make-internet-giants-rethink-strategy.html

http://www.rethinkeverythingblog.com/the-internet-of-things

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Social media focused all attention since now several years, with a huge democratization, brought by customers, audience and employees, with brands staring at the sky for angels to come…But that’s not because bulk and masses get the tool on board that it’s correctly addressed and used with relevance. Failures inside may be hard to digest, while they bring new ideas to the table, we’d rather take a look at, very patiently.

What we can consider is that, social media is nothing about “steadily going on with business as usual”. As the cluetrain manifesto, many years ago already said “the end of business of usual” in fact. Companies who try to consider social media movement as another mainstream leverage go facing several troubles, soon. Why? Social media is a deep revolution, where everybody in any job or responsibility is impacted. It’s nothing to see with “only PR, marketing or communication”. It’s about people. It’s about conversations. It’s about truth, transparency and human breath, throughout companies and people. Anyone not prepared to pay attention, price and vision to such a tremendous wave will lose and miss all the essence and opportunities to transform its business and relationship system. And it’s about such values like: discipline, intuition, new ways to see/think “out of the box”, deliver authentic experiences with real and personalized voice, stick to values, get core with innovation. Yes it’s all about that, and the ability to transform a whole process/mindset. Not adding another “tool”.

What we can draw so far, is staring at some recent experiences with brands that tried to include social media, as leverages (they thought it was) to solve, jump or save their business. These were missing far from the basic rules of social media, as:

  • Be true, transparent and unique
  • Engage for a long time for rich conversations
  • Be inspired with those you inspire yourself
  • Be remarkable and build personality: people don’t look for mainstream or boring relations
  • Bring experience, content and storytelling: people need dreams to become their simple life
  • Hold and sustain the relation in good and bad times: that’s life!
  • Be ready to throw your strongest beliefs in the garbage: we never saw this before. The new stuff in town, and the sheriff may be shot down!
  • Talk about real things, with real words, to real people, with authentic voice: there’s only one way to be trustable, the first time
  • Don’t consider transactional as an obligation or an end: it’s probable, not sure, and in between there’s a conversation need. Put your efforts there…
  • Join the conversation as a real person with a name, a point of view, an authentic voice, passion and…a sense of humour!

Fail

As far as these rules can be nurtured, they must be strictly employed, first for the customer, and not obviously to do business first, but to spread some conversation between people. If not, the wake-up could be hard to live. See how some found rocks on their way and lose some energy and even money…

Let’s stare at Summer’s Eve, womens’ products for private hygenia, who tried to mix some humour and the opportunity to get a professional lift, including tips that made some trouble in the audience…Link raise with hygenia? Mmm bad idea for that, and a real downside effect for all the community

Be careful too with twitter accounts as it can be hacked and polluted twits can become disasters, as anyone can RT it as quick as possible around the globe. Prepare your best sense of humour, imagine it can arrive to you and be ready for a relevant reaction if so. But beyond all: respect and be seriously involved if it occurs, and take time to a gradual response to embrace community.

“Don’t fake with the audience, or be ready to live in a fake loyalty”: that could be the result after fake’s insurance company buzz with Mark and Audrey false love story, built on the social web, to prevent and sell insurance concepts…Don’t play with the emotion of people, as emotion is simulated. It’s a real late cannonball for unpredictable damages…

Fear of a bear? Seems arrived to Philips in Singapore when they simulate a wild bear in the streets to spread the buzz…That turned into a fantasy for fear and a huge hunt in a residential area! “We should have been more obvious with the stuntman inside to do something weird and funny, more than hold the role too tight”, Philips spoke…Next time you see a bear, don’t shoot too fast, it may be a man inside!

Last time you dreamt of a puppet? Ford did it, believing that Doug, its new ambassador for Focus models overcame the brand itself. People never saw the Focus, while they “liked” the Puppet so much that they gave it life and story. Spokespuppet Doug introduced close and funny values, but people in fact never thought about the Focus. Too real, too friendly, too “human”: Is there any footprint or lesson for the brand tomorrow? Think Ford has been really troubled with this tremendous success, till “killing” it: now, Doug’s story came to an end, because it’s the destiny for a “temporary character” to go there: RIP so, Doug…

“Fail yes, fail harder so, but always try. That’s the essence of entrepreneurship and the guarantee that we are still alive”. Let social media always reminds us this principle…But the worst fails are those you never heard of…And it’s the opposite of social media effect, that means buzz is all around!

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