Feeds:
Posts
Comments

Posts Tagged ‘Contents’

Live from NABShow 2010, facing huge changes in value constructions, among several major actors of the playing field, TV became more social, driven to another kind of content thinking and producing. Because audience becomes now the real influencers, because customer has, like any other sector, power to give voice and opinion, it burst the former theories of building TV. Getting it anytime, anywhere and increasing the effect of broadcasting progress, quality of picture and sound, and finding abillity to build new formats, new opportunities of consuing video, tv and online streamings, we’re facing a strong move in TV industry. Some lateral changes, and siding effects, because actors want to make other’s jobs, to add value, experience and increase their financial assets in their core business. But the essential quote now for TV, is a huge field of influencing: how medias, actors, audiences can live together and bring “social” and interactive concepts, to this industry. Trying to clear the situation, bringing some shifts like:

  • Contents, with formats and new abilities to generate audience and keep it
  • Quality: 3D, and sound improvements, bringing them to home market for a better experience ; the need for a standard to come (like HDMI 1.4 or middleware and soft enhencement with TV/box manufacturers). Like Sky said “re-defining the rule book”…; already saw large 3D screens for urban uses and ads broadcasting
  • Online web tv, video and streaming platforms and the new opportunities for entertainment, and also brand reputation, brand exposure and personal ads ; these fields is particularly impacted with mobility and mobile winning platform for tv/video entertainment (as we already see the next generation for mobile cast, in 4G)
  • Screens and equipment: LCD technology, 3D screens and cameras processing, dealing with existing settings
  • Connecting: see how IPTV boxes try to build connected platform with services, embed in manufacturers equipment ; see adb (adbglobal.com) for example or sling box with Echostar
  • Search: Google in the market for search TV, a function that never really existed, but can find a business model in targeting audience for ads, bringing search and indexation competences to TV with Dish tests-on. No evidence but the fact that everything is to come yet…
  • Ubiquity with slingloaded box from Echostar, the TV everywhere strategy for now…
  • Unseing middleware competencies, that stand the reactor for piloting datas, broadcast and services in a box/tv
  • Voice and sound improvement, despite the fact that no device yet is planned to be piloted with voice recognition, which could be an interesting feature to come. Future will tell…

Seeing Sony, including some browsing services as Google or Youtube browsing and so long, we just wonder if, filling tv with services is sufficient enough to modify behaviors, to complete convergence in “social” trends for TV. I already wrote on the subject and there’s obvious limits by now. But the increasingly involvement of people in creation (acting, doing something online, chatting, creating videos, music, art design…) is real, and boosts on the “pc-like” screens. Seems that influenced (target), now influences contents and services too: TV media always considered as one way media (one-to-many) gets wings: the ability for modern TV to be plugged on audience’s desires is a bright step toward customer relationship management. As many shows has developped licences, goodies…temptation is straight to adress the audience with added revenues like these sources.

The diagram shows us that a passive audience (influenced) become active through interactive TV and contents “home-made”, that can fill the timeline. Is TV becoming a marketplace with collaborative (in a group idea) ideas and community, I don’t think yet, keeping a private household network and enable only personal communications. But the commoditization of uses on other screens (laptops, PDA, pc) could make an envy to transform our old TV device: game box, that can be considered as individual act on screen, already did invade TV.
So the infernal machine “TV”, grows energy by users now too, by the fact that audience doesn’t want to be passive anymore and wants to give a call. TV actors must now learn to listen other things than audiences monitoring, but start to consider audience as customers who want to express themselves. Nothing special in fact, in a competitive economy trying to get attention and to keep it…

Bookmark and Share

Advertisements

Read Full Post »

Electricity deleted distances. If forecasts about TV world, many years ago seemed to be scifi ideas, they were still miles away from today’s revolution. Since first black&white issues, TV appeared like the soul’s mirror. Sometimes damn stuff, sometimes stunning. But always fascinating.

People just waited for centuries, without conscience about it, this techno’s object, like a child, scared to go further. Since first representation in antic Rome ages, where we could see various scenes, people used to like live, concrete, realtime, sometimes finding happiness in other’s misery…We learned to be an invisible actor. Passive, but excited by.

1188227973_16_the_tv_of_tomorrow.jpg

Then times has gone. Driven by fools, the screen fever (and I might say screenS, in a exponential devices supply today), started an endless run toward what became an amazing window of the world, quiet in our sofas, sweeping distances and differences. But sometimes reshapping truth and information (each revolution has its haunted face…). Television shows us the best and…the worst. We have always to make sure we control what we do, be sure we know where is the “off” button. And consider this is a stunning evolution we can use to, for knowledge enforcement, information sharing, and entertainment. and control what we reserve to our children, being happy to do it, but in a safe way. It’s obviously a one-way communication field (all tries about feedback from viewers, in an interesting way, sustainable and safe business model has failed), which is a great advance in everywhere learning opportunity. Let’s awake these senses, let’s believe there’s a great interest in developping quality contents, and broadcast it by satellite, giving back smiles and hope to some who don’t have no more.

Television has an advance step on Web : controlling contents, and it’s probably one thing which is the most important. Not give children anything to see, like doubtful websites we can find, and keeping the target on what we search : senses, sense of having good time on a great event, and good sense to switch off light, when there’s no interest anymore…

And you, whose sense makes you react ?

 

Read Full Post »

The “before times”

Black and White TV has gone. At start, a tiny revolution, which was magnified with the first step on the moon’s event, has changed the world.
When I was young (not that I’m old but things go so fast…!), TV was a social meeting around information (there was often one way available…), and entertainment shows. Households, in the whole way, were driven to principal place of house, to disgust this rare moment. Right in front of the screen. No noise, no comments. Everybody was ready for the big show, a sacred event of family. Passive time of enjoy, fun and openmind to the world. From sofa.
One revolution which drives to an evolution : technology took us at one point of view, because of single channel…moved back and regression vs the choice of newspapers, and the choice of our opinions. Entertainment was soft, no porn, no violence, no drugs, everything was made for “a family moral environment”, to distress the whole bulk. Passive way in front of “under influence”. such a funny revolution…

tv_old.gif

Politics and money go into the dance

Days have gone by, and the hypnotic power of TV has been revealed. Revealed and immediatly exploited, by “quiet strengh”, who were gonna drive the dance. Each habits have its dangerous plague : just like a twirling wind, addicted to TV flow, forgot to select any content, some part of “available brain”, which was ready to be fulfilled. There was the start of first diverges about the goal : many creatures were about to speak us with doubtfull messages : advertising, political topics and so long. The rise of TV power.
But, in the meantime, we forgot to have a conscient reflexion, about what we looked at, simply by the fact, that in our entertainment times, we want to get pleasure, we bend our natural defense and became unsuspicious. Gates are opened…
With sometimes ads which feel like entertainment…or entertainment which is sponsorized by brands.

Fashion, mirror of our minds

Then it becames a kind of fashion, daily dates, because of us : audience is made by our behaviors, we produce by ourselves, prices and conditions of the tool : if we can keep pressure on TV shows by exploding audiences, the fact is that sometimes good contents are never known, because no one take care about them. Life or Death, human judgement drives to one or other issue. And it rocks or not. And it costs or not.
And TV, reflects in someway, our principal dreams and fantasies : we take part of fashion, virtual and second life, thoughout the rythm of programs lives, and it becomes, in itself, a kind of fashion addiction. Then the bulk makes celebrity. and fashion calls fashion.

tv_yellow.jpg

Trash & Cash, the hard choice of making television

Because of this eternal race of recruiting new brain times, TV has to make more sensationnal crossroads. But to make nowadays, “programs-to-be-viewed-and-loved”, there’s not many fields of discovering while copying tabloids ways, without be boring stuffs. It might not, but it’s a fact that prime-time shows, all around the world (like reality shows), turn quickly to bullshit pieces, where most of the time, the speaker is the star !
TV viewers don’t want to be considered as nut anymore. They understood and learned not to be trapped in this damn spin machine.
In the same time, TV industry learned on how to struggle more, targets, with such suspicious shows : on suicide, drugs, sexuality field, and so long. It’s like, every evening, in some ways, people used to stare in trash bottom, agree with that, even love to go on, in the most organized innocence. That’s crapy stuff !

HDTV and so long : which quality for which programs ?

We found some development in technology, in the way that we improved the quality of picture definition. And fortunately, there’s still some good documentaries or sport events, which make the show !
There’s no still marketing interest if there’s no individual need : technology is never a goal in itself, it’s the way it improves your life, that makes the interest, on how it changes your behavior, your state of mind, your consumer uses. And what about HD on crapy shows…? no way

Web is born : after tech revolution, what about “content revolution” ?

Web audiences grow faster each day ; than ever. And catch million of viewers of all conditions, to get their attention elsewhere. And TV, specialized in trend discovering, showing all times better things to see, never saw threaten over there…and that’s actually really the problem.
Despite technologies which grows fast too, the final countdown is on contents ; and in the ability of finding on the web more and more, in free models, with high quality. And it’s a long history, because TV industry built the story on marketing, production and the ability of “magnify” TV rights, and not on broadcast ordinary stuffs on the flow. We already can find trash and reality web TV, did anyone find the next blockbuster or TV serial, or soccer final on the web, with such added value like channels do ?
I guess not so long, but technology is gonna help once more, to win the battle, and UGC is a further step beyond. TV now makes its market on the web, because of amator’s serial, which become famous ones. There’s a serious risk of swapping the roles : Maybe tomorrow, TV will be anything else but the “second life” of web renewal, and Web will be the first pay TV window of output deals with majors ?

Any idea for a scenario ? make the pitch.

Read Full Post »