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Posts Tagged ‘disruptive’

We live in a connected world, for sure. Even those who don’t want, won’t escape to changes, they feel, live or suffer. When, how, which ways? Where from, why? New generations can explain because they live in and are confronted to old school and traditional rules, they even sometimes, can’t understand. Codes, habits, rules…How imagine the world in such situations and understand the wealthy mix we can draw benefits from and hold the main direction to sustain the daily life?

I was thinking of writing in last centuries: from stones, to paper, wrting styles and ink, and printers…then digital writing and contents…Such situation meant slow shifts (as we stare technology revolutions go faster and faster), but we will be confronted in a future, where nobody will write anymore, one day…because of the huge invasion of digital supports, we won’t be using pens, stencils and so on, anymore…And at school, nobody will learn writing anymore, because “use” would have disappeared? It’s part of something that hurts me in fact…Living without knowing any letter or figure to write, because keypads or vocal systems would replace them…?

Weird, but not really far from reality…

I started a whole reflection with connectivity effects on “business”…with :

1) the ways it does…:

  • Competition insights, sourcing innovation, ideas or best practices?
  • The Impacts on collaboration and collaborative circles?
  • The way the world is connected and then, how to use marketplaces to reduce time, effort and delay on sourcing information?
  • Sourcing/buying 2.0?
  • Producing with benefits of connected technologies: reducing wastes, errors and returns, thriving simulations
  • Delivering: accuracy, reliance and relevance of supply chain
  • Launching and buzzing: hot to get the word before start…
  • Sales: virtual efficiency, mixed models of distribution (stores and e-business, m-business, social shopping and recommendation…

2) the effects on resources:

  • How to manage resources (people, time, schedules and machines) in a connected world?
  • HR implementation with social networks (pro and personal platforms, dealing with synergies)?
  • New opportunities on live work: always connected, live, home…

3) the outputs/outcomes driven:

  • Loyalty, but reactivity and sensibility: CRM, SRM, CEM…concepts that drive customers motivations and feedback
  • Communities, branding, e-reputation: how to solve the equation of truth and trust?
  • Marketing rules and new ways of improvement: who is the product manager, now?
  • Effects on life cycle of products, brands and relation: shortening delay without throwing the essential

I hope some bright ideas will surge and converge to identify a simple plan and path, to drive new business and companies, in this ocean of opportunities. As we accept opportunities more than threats and open our minds to change the cards and adapt enough our perception and abilities to do so…

First step to come, stay tuned for “the way it does”

 

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According to the famous “extinction timeline“, here, we bet on some disappearing periods, and prepare sometimes to live just like if we were projected “on the other side”, through a time warp. Does it hurt? Sometimes yes, sometimes not, while there’s simply some hard fences that oblige us to renew lots of things in our lives.

Considering some pictured events and stuffs, some evidences area already there: facing threat of emptiness, humanity is then forced to innovate, to “survive” or adapt to new style/way of life. Thinking now of living without TV or web, is probably real, accepted from few, but is meaningless for the bulk. And rise of such new ways of information or entertainment has been made with fall of other previous modes.

Thinking about all these vanished empires, technologies, and seeing the rythm gearing up’, why couldn’t it exist another parallel world, where, like black holes, born lots of derivate ways of doing progress. Trust we must, trust we doubt, but meanwhile, it seems that things that disappear, may be recreated in others mass of pure creation, kind of “loud and pure essence of brain work”. That is to say, “nothing is lost, but everything has to being transformed”: like gas into water after cooling, or water into gas before in warming it.
And these transformation may not be visible for us, in upper level dimensions, starting with fourth, time, and lots of after, leading us to such questions like: if I can’t see it or be a witness, is it that it’s not true, real, or is it that it overtake our imagination and concrete mind?

I always want to believe in the “unbelievable”, because, like innovation in companies, try and search drive us to unchain the creation power and nothing can’t prove us, as we can believe in other dimensions and what science still ignores. We still need some “endless searchers” to be pioneers toward new worlds and new trends.
Should we imagine that, because a new disruptive model comes, old methods disappear? not necessary and not automatic I guess, while old can be transformed, switched or merged, on the influence of other dimensions. In a way, something we can’t explain with traditional words, sentences, demonstrations or mathematics. But that’s not why we can’t that it doesn’t exist. Belief is the first step to explore time holes and other black parts of the universe. Why couldn’t it be there, why so much strange things in devil’s triangle? unexplained.

Definitely, I believe. I believe we have to stare and listen, much more than ever, to understand the change phases of our world, humanity and species. Technology will never replace vision and ability to be the witness of the lifetime cycles. And when disruptive ones appear, whole parts of old technologies seem to vanish, useless. It’s our inheritage, let’s take care of it…

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Digital brings the best, digital brings the worst. Looking at storms that came on music and movies, in peer-to-peer downloading, while others tried to impose DRM, no one did the real comparison between positive effects or negative ones, on macro economics keys. Some say it could have save jobs, or created ones. Others complain about unability to move and accept such shift for employees. What we can say, for sure, is stay on facts and figures, about rise of digital behaviours, in our daily lives.

  • innovation is “adding something”, in use, behaviours that is waited, wished (or not), or that change the way we do, or think about things
  • digital brought us things we accepted (useful), others we didn’t (not relavant or too early): and that’s life, innovation is a cycle and it’s not an automatic process, it’s a part of mystery and seduction
  • digital is often (and unfortunately) first lived like a threat than an opportunity: because lots of industries built their business model and structured it on brick-and-mortar models, and the speed how they move is too slow (when if/they decide to…)
  • digital is a change of DNA for things and services, before it could be possible on humans (!);

Traditional moves and behaviours

Meanwhile digital could transform everything, old skills and industries are trying to understand what is going to change in their value chain, how they are going to manage it, and if they have interest or no, to move anything toward digital world. We all know it’s easier not to do anything vs doing something we can’t understand/afford: risk doesn’t pay first but often in a long shift. Some shareholders can’t (don’t) want such a time. But for such actors, it can be really dangerous: letting door open to new comers, that have fresh and bright ideas and can burst the value to their interests. Innovating, not too early, but not too late. Music, in its former shape, that at the time invested in distribution a lot, has been completely disorganized by the digital fact. Video and movies, trying to bring some sense in the go-between with “DRM” and “piracy”, live a real revolution of mobility, in the “anytime, anywhere, any device” triple A social move. Books finally, after being the first thing that has been shifted to digital (remember pdf forms, long time ago…), is the last stuff to come: but longer than it seems, because of the market. Those who are in the market, I mean customers, do they really need now digital books? what for? for all books formats? on which devices? answers to come, while Amazon Kindle’s DRM just been cracked

Then digital entered the dance

We are digital. We live digital. DNA is digital. So what?
While all these things happen, did we identify what are the changes in uses we can trust, replicate and appreciate, those we can say they are innovation. Some of them for sure, but none of all…You, tomorrow, forget about all your digital devices and try to imagine your life without. Is it better or worse? Which value, attention pay you to such innovation, how do you evaluate it, what is your level of frustration? In a way, I can say I’m a geek, but not for tech, but because I’m curious, discovering new things, trying always the big picture. Enjoying innovation and design. I just ordered a new device called “chumby“. Really interested in this new kind of “all-in-one” device, portable, mobile, always wired stuff. Will it serve me, do I need it. Of course or probably, no…But it opens my mind to new ways of thinking, giving chance to brain to solve and consider differently problems and solutions. IDEO company manages this really brightly. They know how to forget what they know and start again. Discovering, being pushed and engaged with technologies. Does it need to have sense in a short term result? No. Because it’s a mindset quest. Something that disturbs our comfortable life. Something unavoidable, valuable. The ability and duty to search for more, bursting borders and conformism. And that is sufficient, for me, to move mountains and stay motivated…

What did the web and UGC?

Now we can communicate (!). More and more, between us. And that changed all. Digital period means digital behaviors and shifts from a single way communication to multi actors communities. I’ve already described how social web changed us here among several opinions in the blogosphere. Web drove modern retail to innovate, or even to think about it: some achieved, some still search. For customer’s choice, happiness and service. And UGC opened discussion and creation for everyone, by everyone. Entering in, blowing frontiers out of the limits, making anyone a anonymous speaker, creator, for web window. Do we leverage now the infinite power of digital? Look at such interactive facts that are now so natural, that we learnt to live with?

Potential escape and actors: the next value chains?

Companies, Customers and Communities: the three “C” model, where every actor has a clever role to play. Customers may take advantage of digital opportunities, by the way they probably do it yet. Because in using communities and social web, they have a large advantage in sharing and grabbing information: quick and reliable, they know how to handle. Because they are part of communities, they play a role in moderation for others new customers.

Companies must learn to play with them, not with an eye on the pocket wallet, but with a big ear, to listen what is all about and what cares for a customer: to be understood. There’s probably a concrete frustration, with the fact that disruptive innovation (from Innovator’s Dilemma by C. Christensen) could not exist: we need firms that take risk to deliver and to jump into unknown pleasures. Disruptive means invisible profits, unknown markets and needs, and uncertainty about ROI. It needs a lot of motivation to shift, for a big company, from comfortable situation to darkness. In a way, that’s nowadays our goal to convince companies to jump into 2.0 behaviors. But one thing I’m sure about, is that the revolution must be lead with all of three actors: companies, customers and communities. They are all aware about what’s going on, and can all find their tomorrow needs. Even if it’s only whispered, digital era comes with next generation Y and Z, and boost companies process, behaviors and customers needs facing their choices: going or not, refuse or go ahead, with something sometimes strange, sometimes crazy, but not boring. Shifts have to come in the next value chains for companies, and time is running out, need to change and transform their business, while they are sometimes blind with disruptive effects. Or do we want to live in a dork world, fearing of progress to come, without trying to capture the large opportunities it brings? Never mind about judge anyone, but enlightning what is already there…

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