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Posts Tagged ‘social media’

You probably remember about M. McLuhan’s theories about media, considering what we mostly hold from an exposure to a “message”, through a “media”, is the media itself, more than the message…Strange but finally, and even it’s more complicated than this simple figure, it shows us the increased complexity of our brain. But now and there, this is not the main item I would like to talk about, but transpose the results in the 2.0 era. But not only. I mean, it’s not only in 2.0 features we could find, what I’m gonna explain.

people-content-systems

The rising period where information comes and goes from nowhere, and is spread everywhere by everyone leads to a global cloud of too much information. Different shapes, times and screens, devices, breaks…All around us increases the risk for mistake, misinformation or hoax, disturbing our ability to think about the content and the essence of the message. As we try to navigate into this misfit ocean, we’re usually lazy to get the facts and go to easiness: listen to a famous, well-known star, influencer, relevant speaker and so long. So we get more from “who” than really from “what” or “how”. Here we go, listening a kind of information guru, waiting for holy words, who we don’t remind after. The only thing we can recognize or remember is probably “who” told us, more than the content of the message itself. An incredibly worrying and disappointing fact that means a lot for advertisers. The same effect leading to be aware of “people” like potential medias, the same that creates “value” for people, like medias did before. Why bloggers and influencers are probably difficult to touch/to buy let us more aware of the real contents they deliver: is it because they are famous that contents they provide are interesting or do they really deliver smart contents? Which makes sense?

BeYourOwnGuru

I do strongly believe we more and more paying attention to who says, than really in the delivered content…A kind of subtile way to believe in icons, influencers, experts moreover but meaning that we must pay double attention to “noise” or information. Elements are probably guided more by the vehicle than the debate. So, the next time, simply ask yourself “whose benefit it is”, and dig deeply to sort what kind of information do we facing, and in the end, who delivered it…Guess you’ll have surprise how naive we can be, when we’re stunned by a so called “expert” and how much we can easily agree without using our brain. The easiness of flow in twitters, blogs, rss…find us in front of the “crowded mass of information”, and who is better than a well known “people” to secure ourselves? Maybe our last instinct of sanity, trying to keep our mind and critical ability enabled!

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The global revolution about social platforms, from uses to communication changes is rising far and far, dealing with reputation,

techs inputs, buzz and new handlings. Citizens, politics, economics through all sectors have been troubled with the hidden movement no one guessed.

Surfing with fear, doubts but also huge opportunities, the subjects dealt with several conferences all around the world. And we can see how information now flows in a few seconds on the planet, information shaped sometimes with “leaks”, keeping us alive about democracy, transparency but bearing in mind, dangers around: fake, hoax, unverified…the best and the worst indeed, as we face the impacts of e-democracy, shouted by so many citizens in the Arab spring, but fooled when buzzing a false rumor about French notation.

Today, “passive consumption” is out of fashion: we need trust, advice, experience. Sharing, comments and branding reputation. We’ll never be the same again, because “technology changes expectations”. It shapes itself, our deepest desires and the way we express them.

Everybody can now give advice, exploring the core of marketing outside companies, but collaborating and shaping the next product taste.

We need expression. To be heard, consulted, another status than “a number in an anonymous society”. Social media is as the term “a media” and markets are conversations now (Cluetrain Manifesto, 1999).

Considering these obvious situations, I was wondering what could be just next, to take the best of this whole revolution, and leave the rest, keeping barriers to “control” somewhat (is this possible, in the spirit of “WWW”?). We can’t stay in a passive state, where “canaries in coalmines” are the only indicators to draw the future…

So, what’s next: bright development or mistrust and go back to old behaviors?

Let’s stare at some important shifts that took place, these past years…:

  • More transparency, democracy and ability to participate in debates, reactions and sharing
  • More leisure, plays, networking, but much wasted time
  • More interactivity between all parts: brands, citizens, consumers, politics, communities, education, corporate, government…
  • Important changes, I think in a longer term, even physiological behavior: physical writing training, memory loss, information access…
  • Huge pollution in information with a real fence in journalist jobs and the way we consume information but also how we report it

First hypothesis: if we believe in a huge development and growth of social tools, we may spend some attention to keys to do it. Keys which still now, are unachieved but are core to get the essence of the global phenomena. We could talk about:

  • Organize and optimize content, curation and filtering to value information on social platforms
  • Raise professional platforms as references to build « social enterprise » as a global project
  • Build schools, education and knowhow, as a real job and sustainable competence in the future
  • Create official “label” to guarantee content verification and reliance
  • Promote new organization of collaborative working in companies

But in fact, writing this means to me an attempt to more “classical” and normalization of WWW, that is a real touchy subject, where is such freedom, in the initial goals of the internet. And then, the question: is it really possible to “norm”, “control”, the social web?

Until now, I don’t’ really think so. But I think more clear resources and building recipes would improve the game.

We face today high titles like « the end of the internet » or « the end of social », but need to decrypt what could be the next steps with it. A PoSo (Post Social) status, at this point could mean:

  • A next wave with social opportunities
  • A rich and growing professional market for “social” (from now, I’m still doubtful)
  • The new social platform: Apps/Internet (fall of browsing and PC)
  • And an evolved form of “socializing”, more organized, valuable and targeted (fall of gaming, entertainment and wasting time on Facebook so long)

Guidelines, education, strong beliefs and resources to guide the whole topic might be the points to bear in mind for this new wave. In a single quote “consolidate social media tactics to put it into a operational guideline, into the actual ecosocial system”.

Second hypothesis: fed up with too much information, the mistrust feedback could generate a threat that must be studied. All efforts could be wasted, in a two crowded environment. The fact comes with the significant figures where we see the incredible traffic and noise generated by the audience. We would have a reverse revolution where people would start to doubt, stop sharing and participating: an incredible danger for social enhancement…

  • Recovering and taking back to old schemas
  • Increasing costs in communication: old media/traditional ones
  • Mistrust in sourcing information
  • Changes in tech: network, availability, service levels, privacy enforcement…
  • No more credit to online reputation

We can have a real risk, a total burnout for social platforms, with the increase of too much information, links, nodes, RT,…noise. The recent wave for curation (scoop-it, Pearltrees…) leads a path to more standardization of content. But in the same way, how do we measure and value the real impact and relevance of so much information? How do we handle secret, confidential R&D, ideas in a whole opened world for social and collaborative exchanges? Which value considered, as information is free, for everyone and anytime? How long will we trust social signals: real big pictures or sparkling fashion?

We’re now seeing the great dangers of going back to old methods, even if new uses are coming: social tv for example has still to be invented, not in tech but for which features?

We must keep the several joys and opportunities of social media, because they are in their complete shape, all the components for a better world: community, respect, collaborative building, sharing and keeping balanced relations. In a word, far beyond simple pleasure and entertainment: Links.

Why links are the future is because there’s with social media one world, only one world, and in this point of view, no need to argue and prove about origins, culture or personal goals: only one language to hold welfare in networks, as a guarantee of sustainable world.

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At this point of my career, I’ve used so many times help of HR resources, to find gold members for my several teams, pay attention to them, pay them (!), training, coaching…and fire them!
At-a-glance, the daily lifetime of nowadays corps, with bunch of tasks, questions, answers, chilled by M&A and crisis waves…I must admit that, HR teams, whose we know for often hard jobs for hard times, are quite all the time, considered as suppliers more than strategic units, to serve corps strategies, find bests resources and keep them by their side. And I don’t really know, in fact, what came first:
– bored with HR function which don’t give me nothing relevant in my career?
– HR function bored itself by no consideration at all, from board and shareholders, forgetting strategic and relevant skills it has?

One thing I know for sure: times have changed. And for HR best practices and careers too. When was the last time your corp said to you “oh you’re such a talent, we make anything possible to keep you with us, at any price”. Maybe in the last movie you saw at theatre? your dreams?

Considering that, nothing will ever surprise me when, you see billions of users for social networks, searching…searching what?
To be considered, as a human link, skilled, motivated and find a corp that wants such profiles.
New generations just want to express themselves with new technologies, but bring new value, corps have to care. Working with several windows, listening music, chatting on IM, twitter and networking on Facebook or myspace., everything at a time. That is, in working hours of course, while working…No matter, times have just changed and corps have to adapt their perception and behaviors, if they want to get the best from their best resources. I’ve already posted something on it, describing the necessary evolution for corps, facing 2.0 behaviors and fans. But in the same time, they show their rights and duties, bringing new kind of conversation, confrontations and relations with their management. There’s a time for new ways of communication: social apps. Considering time is faster and realtime a daily tool, they gear up the way we work, speeding HR by the way…They know how to handle with their career, in increasing their times online. Once I was cruising among social apps, some of them can really be useful to find the perfect job and for targeting the best talent or expert.
I mused about several apps, I discovered along my web travels, encounters and social friends recommendations. It gave me the idea of a whole matrix, trying to mix corps skills and HR needs with employees graal quest for their carrer.

hr20

In this matrix one can find employees opportunities to raise their career (find a job, change, give some voice, post and appear like an expert, raise a network, write and give advises, shine your brand reputation, last but not least, get a digital trip for your profile): settled in X axis…Then for corps, the ability to detect, track, find rare and targeted talents, skilled resources and experts they need to recruit and keep as human assets: on Y axis…

Obviously I wasn’t able to figure out all apps that exist in the web circles, but main and one we talk about now. Maybe I forgot some (sorry for VC and founders, I may add them later!) but we can underline some remarks about the matrix layout:
– size of network matters obviously, but more targeted and participation counts more than size itself
– target your audience first, starting from your personal goals (advise to employees or corps, any of them has some goals isn’t it?) before collect friends from everywhere; “friends” or “contacts” are like you: human not machines, they don’t like noise or spams…
– jobseekers or headhunters give you lots of informations, but no really surprises: classical methods, classical ads, classical profiles. Mainstream…By the way, competitors may learn a lot each form others (eg for HR strategy), and on your business goals thoughout your HR ambitions; however, they are on the 2.0 market by direct approach of employees, simply by the fact employees life is clearly and free published on the web…Considering that:

  • nothing is easier to search and find good ones…for headhunters
  • how corps can keep their secrecy about talents and skilled people anymore?

– friendly apps (Facebook, myspace…) can raise your imagination, creativity and original profiles; yes they are useful for original and creative ones, but drive sometimes too crap behaviors. Be careful, for pleasure use but not really for professional networking, I think (tip: doesn’t mean that we can’t find several interesting informations, of course…)
– Blogs, communities for experts, consulting databases online are in the middle of the matrix…perfect way to  mix corps and employees to get in touch: communities like SMT, Customer Collective, sustainable development and lots of others, are really rich of experiences, and generally hit by trust, interest and improvement in other’s knowledge. Clever leverage for professional meets and know-how methods, for the two players of the game
– internal apps at upper-left corner, means corps are equiped with such systems, but serve only their internal needs: wages, contracts, training programs, competences contingency…layoffs; how will it value my career?
– corps that ignore such apps, are in dangerous situation:

  • “nothing is more dangerous than be blind about market, customers or competitors strategy”: worth also with ability to wake up each morning with all HR assets and talents, escaped for competitors!
  • take time to mesure which one for which use: but take time for sure, stopping considering such tools only for gen Y and playing moments…gen Y (and X) change the future of relations (managers / employees)
  • allow and encourage practice and training for professional use; several corps today started blogs sessions with official spokemen to keep relation and timeline with PR, customers and partners; corps that think it’s a wasting time are wrong…and risk others to take the speach for us, with sometimes tough effects…

Times are changing. There’s no doubt about the fact that corps must change too, because employees (particularly younger ones) already did…And if you’re not able in your HR function to understand their moves and these new behaviors, you’ll be “out of the market” for them, leading you to fights, misunderstandings, and desertion. Human resources like stocks? No. But like assets, yes, and the ability to move with them empowers your role and the trust they’ll have, to drive their career (tip: zapping behavior is normal today, there’s no “career plans” anymore, in long term, by crisis and unknown situations). Even if you’re dealing with this, let’s consider it IN the corp, vs moves to competitors. Could you accept giving assets for nothing to competitors? No. Why would it be different with executives…?

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Past the recent twirl around President Obama’s victory, we all could stare the invisible victory of social agents too. Disguising, intruding, tracking the next voice, social media tactics revealed true astonishing functions. “some goodies with no future” some says, “boring timelines and wasting time” others shout. Well, little rivers make big seas. And in this history, the first (Obama), beat the second, far enough. All those little intentions create an invisible force, like a prowling wave, rising, as far as noone could see it approaching. I hope French politics will take some lessons from this, in the aim of spreading use of social media, but to be more modern and in our times, by the way. This could be an “undust” operation for conservatives methods, and progress the explaination for corporations to be more friendly with social tools. As a matter of fact, buzz went in too, because of derivate effects of bulk passion and crowded wires. SearchGurus said it there, and I must admit it convinced me in a short second. Help of Chris Hugues from Facebook, and Rahaf Harfoush, provided the result…global, local, power and voice to people with new wires and ways of communication, those which came more natural for lots of trendy and young electors.

In fact every parts were joined, first, to a forecasted result. Why?

Politics has always been so much boring and sometime useless the people deserted interest and involvement for that matter. But, as if to say and in our daily lives, “a man can make alone all the work and trace the path”, that means that when we find the good one, faith is back. And in politics, as in social media, you can find the good guru, just like an elevator pitch that can burst you far beyond your goal. Faith, belief, trust. values that can give you extra powers. You just have to find the good one, and even you can choose more than one, but these coach. When you head to the poll zones, you have for most of you, already decided, who you’re going to choose, who of them is going to give you the light and coach your life.

It was really natural, people with such ‘heart shout’ for Obama, suffocated economics and fed up minds, that community had a real desire of expression. These are the fact in social media fields with the essence of social media power. And yes politics could use it daily now, in the way it provides new kinds of voices and explore brand new reactions. Even gamers started what we called “communities” by playing in several universes (no they did not encountered politics, but more dangerous creatures ;-), but in the fill of war and the art of mesuring themselves, they learned to fight with the best. No politic game is not what we can call “war”, but it reveals all the characters : the hero, the danger, friends and opposite camp.

Invite your friends in these worlds, find your hero and your way, and draw the line for a future collaboration, elevating yourself and others to new frontiers : set the new line for these “natural behaviors”, now politic world can share with us what people found since years: new kind of shared, talked communication. Web power to the people. from “zero-to-politic” to “politic 2.0”.

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Here we are, this is the fourth episode for social cruise in the social applications fields. Started with your professional profile and your tastes, we go on the adventure with a question mark on us…who knows me on the web? and who I really know too? Don’t say you never asked it, lost in the deepest forest of wire power. Use your “Google juice”, know your reputation on Naymz, or get your twitter grade, all these schedule’s ways help you to find the truth, and increase your influence on the web.

There’s circles of linked contacts, where you can learn, what are interactions between you and the rest of of the www.

rs_quiconnais

Here you can find several apps to share your “presence” and your linking power. Then, everybody can know how touch you, who you touch and who you know, what you allow to show to others. And you can map your “friends” circle to see which interactions you can find between two contacts, while you think they didn’t met before. Interesting, because of famous quote “together are people who are similar”. Fortunately, Social Media can help you growing, in the quest of meeting new people completely different from you…It’s one of the best exciting stuff, taking risks and discover always new things with new people. A cute app called “lijit“, that can make you graphs, links and drawing representations of your influence, network and links.

You can step and build your own community, skipping toward apps like ning or French affinitiz, an invite your closest members to a smaller circle, to target more and more, the subjects you want to share. As you do, you’re more accurate in the way others know you, and you can discover more things about your new private members. You can do more rooms in Friendfeed, so long in Facebook groups too, to increase the precision of your exchanges. Some say to know really people, you can’t manage more than 150 friends in first sight, or first level, to make a real relation in a sustainable and valuable way. How many of you have more…? Do you use to send and read more of them, when they publish, send, share something? Do you consider you know them “well”? And according to your work, can ou say all your friends can remember and talk about you, your tastes and your profile as well..? No really answers, because of the jungle and the precipitation we do, in adding contacts as we collect bugs or stamps…

“Choose is saying no to others” ; between lots and few, is there any chance to accurate the relation we share and the face we want to show to others? Do you think, people which know you want to make you in relation with others they know, or don’t want to? What kind of echo do you send back, to any contact you have on the web, communities or posts? More you step forward, more you’ll like it, people are awesome in their faculty to welcome…Up to you to be appreciated, in the time you need to…As real life, pay attention to others is such more relevant and valuable than running faster than the wind! Take your time, enjoy people like you would like them to enjoy you, and get the best of them…But most of all “know yourself well” is the mirror of your investment in others…

Ready for the next session ? don’t miss #5 “what I know or what I search”, on Evidencesx’s network, of course !

And for those who missed the former episodes, you’ll find them on recent archives, there#1, there#2 and there#3

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