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Posts Tagged ‘communities’

Digital brings the best, digital brings the worst. Looking at storms that came on music and movies, in peer-to-peer downloading, while others tried to impose DRM, no one did the real comparison between positive effects or negative ones, on macro economics keys. Some say it could have save jobs, or created ones. Others complain about unability to move and accept such shift for employees. What we can say, for sure, is stay on facts and figures, about rise of digital behaviours, in our daily lives.

  • innovation is “adding something”, in use, behaviours that is waited, wished (or not), or that change the way we do, or think about things
  • digital brought us things we accepted (useful), others we didn’t (not relavant or too early): and that’s life, innovation is a cycle and it’s not an automatic process, it’s a part of mystery and seduction
  • digital is often (and unfortunately) first lived like a threat than an opportunity: because lots of industries built their business model and structured it on brick-and-mortar models, and the speed how they move is too slow (when if/they decide to…)
  • digital is a change of DNA for things and services, before it could be possible on humans (!);

Traditional moves and behaviours

Meanwhile digital could transform everything, old skills and industries are trying to understand what is going to change in their value chain, how they are going to manage it, and if they have interest or no, to move anything toward digital world. We all know it’s easier not to do anything vs doing something we can’t understand/afford: risk doesn’t pay first but often in a long shift. Some shareholders can’t (don’t) want such a time. But for such actors, it can be really dangerous: letting door open to new comers, that have fresh and bright ideas and can burst the value to their interests. Innovating, not too early, but not too late. Music, in its former shape, that at the time invested in distribution a lot, has been completely disorganized by the digital fact. Video and movies, trying to bring some sense in the go-between with “DRM” and “piracy”, live a real revolution of mobility, in the “anytime, anywhere, any device” triple A social move. Books finally, after being the first thing that has been shifted to digital (remember pdf forms, long time ago…), is the last stuff to come: but longer than it seems, because of the market. Those who are in the market, I mean customers, do they really need now digital books? what for? for all books formats? on which devices? answers to come, while Amazon Kindle’s DRM just been cracked

Then digital entered the dance

We are digital. We live digital. DNA is digital. So what?
While all these things happen, did we identify what are the changes in uses we can trust, replicate and appreciate, those we can say they are innovation. Some of them for sure, but none of all…You, tomorrow, forget about all your digital devices and try to imagine your life without. Is it better or worse? Which value, attention pay you to such innovation, how do you evaluate it, what is your level of frustration? In a way, I can say I’m a geek, but not for tech, but because I’m curious, discovering new things, trying always the big picture. Enjoying innovation and design. I just ordered a new device called “chumby“. Really interested in this new kind of “all-in-one” device, portable, mobile, always wired stuff. Will it serve me, do I need it. Of course or probably, no…But it opens my mind to new ways of thinking, giving chance to brain to solve and consider differently problems and solutions. IDEO company manages this really brightly. They know how to forget what they know and start again. Discovering, being pushed and engaged with technologies. Does it need to have sense in a short term result? No. Because it’s a mindset quest. Something that disturbs our comfortable life. Something unavoidable, valuable. The ability and duty to search for more, bursting borders and conformism. And that is sufficient, for me, to move mountains and stay motivated…

What did the web and UGC?

Now we can communicate (!). More and more, between us. And that changed all. Digital period means digital behaviors and shifts from a single way communication to multi actors communities. I’ve already described how social web changed us here among several opinions in the blogosphere. Web drove modern retail to innovate, or even to think about it: some achieved, some still search. For customer’s choice, happiness and service. And UGC opened discussion and creation for everyone, by everyone. Entering in, blowing frontiers out of the limits, making anyone a anonymous speaker, creator, for web window. Do we leverage now the infinite power of digital? Look at such interactive facts that are now so natural, that we learnt to live with?

Potential escape and actors: the next value chains?

Companies, Customers and Communities: the three “C” model, where every actor has a clever role to play. Customers may take advantage of digital opportunities, by the way they probably do it yet. Because in using communities and social web, they have a large advantage in sharing and grabbing information: quick and reliable, they know how to handle. Because they are part of communities, they play a role in moderation for others new customers.

Companies must learn to play with them, not with an eye on the pocket wallet, but with a big ear, to listen what is all about and what cares for a customer: to be understood. There’s probably a concrete frustration, with the fact that disruptive innovation (from Innovator’s Dilemma by C. Christensen) could not exist: we need firms that take risk to deliver and to jump into unknown pleasures. Disruptive means invisible profits, unknown markets and needs, and uncertainty about ROI. It needs a lot of motivation to shift, for a big company, from comfortable situation to darkness. In a way, that’s nowadays our goal to convince companies to jump into 2.0 behaviors. But one thing I’m sure about, is that the revolution must be lead with all of three actors: companies, customers and communities. They are all aware about what’s going on, and can all find their tomorrow needs. Even if it’s only whispered, digital era comes with next generation Y and Z, and boost companies process, behaviors and customers needs facing their choices: going or not, refuse or go ahead, with something sometimes strange, sometimes crazy, but not boring. Shifts have to come in the next value chains for companies, and time is running out, need to change and transform their business, while they are sometimes blind with disruptive effects. Or do we want to live in a dork world, fearing of progress to come, without trying to capture the large opportunities it brings? Never mind about judge anyone, but enlightning what is already there…

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Past the recent twirl around President Obama’s victory, we all could stare the invisible victory of social agents too. Disguising, intruding, tracking the next voice, social media tactics revealed true astonishing functions. “some goodies with no future” some says, “boring timelines and wasting time” others shout. Well, little rivers make big seas. And in this history, the first (Obama), beat the second, far enough. All those little intentions create an invisible force, like a prowling wave, rising, as far as noone could see it approaching. I hope French politics will take some lessons from this, in the aim of spreading use of social media, but to be more modern and in our times, by the way. This could be an “undust” operation for conservatives methods, and progress the explaination for corporations to be more friendly with social tools. As a matter of fact, buzz went in too, because of derivate effects of bulk passion and crowded wires. SearchGurus said it there, and I must admit it convinced me in a short second. Help of Chris Hugues from Facebook, and Rahaf Harfoush, provided the result…global, local, power and voice to people with new wires and ways of communication, those which came more natural for lots of trendy and young electors.

In fact every parts were joined, first, to a forecasted result. Why?

Politics has always been so much boring and sometime useless the people deserted interest and involvement for that matter. But, as if to say and in our daily lives, “a man can make alone all the work and trace the path”, that means that when we find the good one, faith is back. And in politics, as in social media, you can find the good guru, just like an elevator pitch that can burst you far beyond your goal. Faith, belief, trust. values that can give you extra powers. You just have to find the good one, and even you can choose more than one, but these coach. When you head to the poll zones, you have for most of you, already decided, who you’re going to choose, who of them is going to give you the light and coach your life.

It was really natural, people with such ‘heart shout’ for Obama, suffocated economics and fed up minds, that community had a real desire of expression. These are the fact in social media fields with the essence of social media power. And yes politics could use it daily now, in the way it provides new kinds of voices and explore brand new reactions. Even gamers started what we called “communities” by playing in several universes (no they did not encountered politics, but more dangerous creatures ;-), but in the fill of war and the art of mesuring themselves, they learned to fight with the best. No politic game is not what we can call “war”, but it reveals all the characters : the hero, the danger, friends and opposite camp.

Invite your friends in these worlds, find your hero and your way, and draw the line for a future collaboration, elevating yourself and others to new frontiers : set the new line for these “natural behaviors”, now politic world can share with us what people found since years: new kind of shared, talked communication. Web power to the people. from “zero-to-politic” to “politic 2.0”.

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That is. You did it, you create your own profile, on one of these famous digital places. You started saying it loud, moaning around all your friends, family, jobmates, and so long; maybe some unknown people joined your personal circle (I hope so). And you decided to bring some content, to talk about your tastes, your creations, well your whole life, and start to nude you, in a public timeline…Yes you can. you’re in a digital world of trust, those which won’t give up, won’t let you down, never ever. Then you realized that you’re a hard producer, in fact…pictures, videos, music, creation, craftship, books, posts, human causes…toward a clever life, in community and human sanity. Yes, all that you never spoke about, you never tell anyone, all that matter you’re really proud to show to the gallery…your personal buddies gallery. Let’s see some of these magic sites, where you can publish and share, the shape of your heart and mind.

Here you can draw your personal profile, more efficient, in a funnier way…and find who seems to be like you, taste after taste, discovering the famous quote “who seems alike, links together…”. It’s unbelievable, such several people that feel like you thousand miles away: music, video, wine, parties…Just like a sacred database of potential friends who can teach and learn, to each other: information for a trip, product to buy, movie to see…a huge “Users Generated Advises/Tastes” that can make you saving time and money, and often having fun too. Yes fun, react, comment, give an advise, whatever, are lots of ways to make better digital meets, digital exchanges. Give life to something boring, without taste, find new interests in life. Share your interests and tastes for wine, books, trips and places, can give you new tracks of interests, parallels, similars, in the aim of upgrading your skills, knowledge and what you can learn about….you. You can post tags too, letting you find easily documents you prefer, and join groups, commited by similars interests, sometimes for happy few circles. Bring you new emotions, new hobbies and take part of “online games” of sharing stuffs, waiting for eyes of the world. I don’t really know hom much exchanges, posts, documents each day are created, but it’s not supposed to get overbooked yet. There’s always something to discover, to learn.

Take the tour, try one or several sites, first stare and hear people’s creations, you’ll quickly find your way in these friendly circles. Show you as you really are, don’t be afraid, prepare to be applaused and welcomen by citizens of the whole world. And don’t forget: listen to your heart, and trust the one you prefer: you.

You missed the #1 episode of this fabulous story? take a look here, and get your breath to stay in time for #3, that will speak about “what you say and what you write”, on evidencesx’s network of course.

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