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Posts Tagged ‘fashion’

The global revolution about social platforms, from uses to communication changes is rising far and far, dealing with reputation,

techs inputs, buzz and new handlings. Citizens, politics, economics through all sectors have been troubled with the hidden movement no one guessed.

Surfing with fear, doubts but also huge opportunities, the subjects dealt with several conferences all around the world. And we can see how information now flows in a few seconds on the planet, information shaped sometimes with “leaks”, keeping us alive about democracy, transparency but bearing in mind, dangers around: fake, hoax, unverified…the best and the worst indeed, as we face the impacts of e-democracy, shouted by so many citizens in the Arab spring, but fooled when buzzing a false rumor about French notation.

Today, “passive consumption” is out of fashion: we need trust, advice, experience. Sharing, comments and branding reputation. We’ll never be the same again, because “technology changes expectations”. It shapes itself, our deepest desires and the way we express them.

Everybody can now give advice, exploring the core of marketing outside companies, but collaborating and shaping the next product taste.

We need expression. To be heard, consulted, another status than “a number in an anonymous society”. Social media is as the term “a media” and markets are conversations now (Cluetrain Manifesto, 1999).

Considering these obvious situations, I was wondering what could be just next, to take the best of this whole revolution, and leave the rest, keeping barriers to “control” somewhat (is this possible, in the spirit of “WWW”?). We can’t stay in a passive state, where “canaries in coalmines” are the only indicators to draw the future…

So, what’s next: bright development or mistrust and go back to old behaviors?

Let’s stare at some important shifts that took place, these past years…:

  • More transparency, democracy and ability to participate in debates, reactions and sharing
  • More leisure, plays, networking, but much wasted time
  • More interactivity between all parts: brands, citizens, consumers, politics, communities, education, corporate, government…
  • Important changes, I think in a longer term, even physiological behavior: physical writing training, memory loss, information access…
  • Huge pollution in information with a real fence in journalist jobs and the way we consume information but also how we report it

First hypothesis: if we believe in a huge development and growth of social tools, we may spend some attention to keys to do it. Keys which still now, are unachieved but are core to get the essence of the global phenomena. We could talk about:

  • Organize and optimize content, curation and filtering to value information on social platforms
  • Raise professional platforms as references to build « social enterprise » as a global project
  • Build schools, education and knowhow, as a real job and sustainable competence in the future
  • Create official “label” to guarantee content verification and reliance
  • Promote new organization of collaborative working in companies

But in fact, writing this means to me an attempt to more “classical” and normalization of WWW, that is a real touchy subject, where is such freedom, in the initial goals of the internet. And then, the question: is it really possible to “norm”, “control”, the social web?

Until now, I don’t’ really think so. But I think more clear resources and building recipes would improve the game.

We face today high titles like « the end of the internet » or « the end of social », but need to decrypt what could be the next steps with it. A PoSo (Post Social) status, at this point could mean:

  • A next wave with social opportunities
  • A rich and growing professional market for “social” (from now, I’m still doubtful)
  • The new social platform: Apps/Internet (fall of browsing and PC)
  • And an evolved form of “socializing”, more organized, valuable and targeted (fall of gaming, entertainment and wasting time on Facebook so long)

Guidelines, education, strong beliefs and resources to guide the whole topic might be the points to bear in mind for this new wave. In a single quote “consolidate social media tactics to put it into a operational guideline, into the actual ecosocial system”.

Second hypothesis: fed up with too much information, the mistrust feedback could generate a threat that must be studied. All efforts could be wasted, in a two crowded environment. The fact comes with the significant figures where we see the incredible traffic and noise generated by the audience. We would have a reverse revolution where people would start to doubt, stop sharing and participating: an incredible danger for social enhancement…

  • Recovering and taking back to old schemas
  • Increasing costs in communication: old media/traditional ones
  • Mistrust in sourcing information
  • Changes in tech: network, availability, service levels, privacy enforcement…
  • No more credit to online reputation

We can have a real risk, a total burnout for social platforms, with the increase of too much information, links, nodes, RT,…noise. The recent wave for curation (scoop-it, Pearltrees…) leads a path to more standardization of content. But in the same way, how do we measure and value the real impact and relevance of so much information? How do we handle secret, confidential R&D, ideas in a whole opened world for social and collaborative exchanges? Which value considered, as information is free, for everyone and anytime? How long will we trust social signals: real big pictures or sparkling fashion?

We’re now seeing the great dangers of going back to old methods, even if new uses are coming: social tv for example has still to be invented, not in tech but for which features?

We must keep the several joys and opportunities of social media, because they are in their complete shape, all the components for a better world: community, respect, collaborative building, sharing and keeping balanced relations. In a word, far beyond simple pleasure and entertainment: Links.

Why links are the future is because there’s with social media one world, only one world, and in this point of view, no need to argue and prove about origins, culture or personal goals: only one language to hold welfare in networks, as a guarantee of sustainable world.

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It’s all about a important concept that we gonna talk about ; it’s all about future ; but not boring one, not passive one, about THE future, the existence of it, in itself. It’s all about Innovation.

Innovation is a cause or a consequence ? Are we driven to, or are we managing our destiny ?

I saw M. Marc Giget, who is a master in these ways ; consultant, with many representations in the world, CEO of euroconsult corp, he manages lots of courses about innovation concepts ; he leads the European Institute for Creative Strategies & Innovation too.

He introduced some ideas about it, with lot of good sense and humour ; I liked him, in the way, we have often lots of things in front of us, our mind doesn’t want to see : blind, but any conscience we are…!

Some rules to think about :

1) technology doesn’t make the dance : it’s a way, but not a goal. It’s the style which makes the innovation, not really technology

2) we have to be “in the life” to feel innovation : not the learning in fact that makes a genious, but application that does ; great real artists have suffered, had some troubled lifes, with some hard times ; that’s why some masterpieces are so great : they contain all pain and trouble of their creator…

3) in the same way, there’s no real innovation without risk. Risk itself, is a kind of innovation, in the way that we “change something usual, in a huge part”

4) “new must always enter somewhere” : there won’t be any innovation if you don’t want to ; we must be prepared, we must want it

5) inputs of life and daily society are capital pieces ; they give the rythm, the groove, the goal ; kind of spices, without it, there would be no taste at all

6) to end, a kind of “chance” idea ; great innovations sometimes never rise because time has not came ; history is full of too early breakthrough : too fast, too soon, not so important than ready to…

 We can talk about outside innovation, UG Innovation…because it’s in front of us. CEO of Procter & Gamble said : “there’s probably someone outside of my corp, who has solutions for my problems” ; meanwhile, there’s “only” 9.000 searchers inside the corp ! ; and he decided, targeted to have 50% of his solutions, in a 10 years period, to be provided by “users”, “friends”, whatever the name we use.
Stunning ? no way, just real situation, let’s share the “User Generated Solutions” ; such websites already provided as usual behaviors…

Well, we see that from doom to something wished, innovation can be something really simple first, but appears then complicated by the way it must be developped and understood. And we’re often in front of critics, without any purpose issues ; and that’s why it never goes far.  I guess web and social share are cute tools to deal with it : wide open minds can drive to success ; meanwhile, we can prepare the world to.

Any purpose ?

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We must mesure how our understanding and position of the subjet are : are we really afraid of what’s going on, on this old earth, or is it a fashion involved in our lives ?

Of course, no afraid AND no fashion : because the topic is too big, that we can’t really mesure in our nowadays lives, the effects now ; and no fashion because it’s real, but for the first point, so invisible that we make no attention at all.

Sure, some of us have changed some usings, other did not. But I’m afraid we must, in a steady state, change our minds, for good. In our modern society, beautiful is often emptiness, and we don’t realize, that our children, won’t no longer live as we did. It’s difficult because changes are invisible and slow. At our scale of thinking (by the way show us that we maybe have a short view of some kind of problems…Often ones that we don’t feel affected by…), there’s no world real mobilization. No world organisation which is going to give the tune. But we did, with other subjects : NATO, ONU, etc exist ; with real power and use of it. Nothing yet about ecology. Because we think it’s optionnal in our economics. I think, there’s some points on which we can quickly go further ; for example :

– lower uses of pollution energies (by taxes adding), by encourage durable ways of energy

– help to improve house insulations by tax reductions

– encourage e-commerce and homework, to reduice car using and reduice then trafic jam

– reinforce the public transportation, in big towns ; encourage car-sharing, create corp about this subject and create employment

– consider destruction of nature as a main crime classification and punish consequences

– regulate in stronger ways, protection of animals, fishing activities, hunting by applicating penalizations

– research and expert opinions must be disconnected of big corps, which lobby in their interests, no really ecological at all, in many cases

– start earlier to speak loudly on these topics, at school, with earlier ones students, to make live with, on daily future lives

Well, not my goal to be exhaustive there, but just to give some simple citizen opinions. It helps me to be aware of that, to be “eyes and ears opened” to our global doom.

Are you ? comment, please…

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