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Posts Tagged ‘social noise’

stumbleupon_48x48 How can you say nowadays you’re opened to bring credibility so far to ads and communication, talking about products, you are not ready to buy? How far do you trust to classical tunes and sirens of many brands, even in the best of them, thinking in the same time, they’re gonna give you a former dream of what you don’t really need…? Because you used to be attacked by lots of promotions and messages from outter spaces, by sales machines that don’t necessary laugh. Now you’re deaf, turning the back to boring behaviors leading to a mistrust, going to disinterest for buying anything you don’t absolutely need. Communication break, communication problem of trust. What are next, the main tracks to recover link, warm and demand, for a classical relation between brands – sales aims – and targets, that could refind the sweet and sheltering feeling of consuming?

tweeter_48x48 We all need friends, guides and mentors. So do social media and entourage are. And living their life, those partners can help you, recovering trust and self interest for brands innovation. Here comes the power of “care entourage”, and what we can call “MeCommerce” = Recommendation + e-commerce. This concept, probably coming from “social shopping” links experiences of consumers and potentials goals of buying brands. Aren’t the best advisors, what we usually see in bloggers and influencers, and nearest from you, your entourage, your friends?

The consumer becomes himself a real ambassador of the brand, by consuming and giving others willingness to do the same thing. It’s now a real trend to talk about what we felt, we bought or tried. Posts, pictures, comments, can say often longer than ads. It’s, like all social media behaviors, a matter of trust, of “who believes in you”…The fact is that when times are tough, trust is not obious anymore and it’s more difficult to have all consumers ears and attention. Even you’re not suspicious, we’re fed up with brands that talk about them without anything to say but “buy me”, or any personality in their goodwill. Let’s create brands that speaks about ME, YOU, customers, consumers…a story with taste and flavour. Let’s reinvent the breakthrough, the evangelism of the brands. But it’s a far walk from “here to there”.

When you’ll go to your next dinner, open your ears and listen people who talk about experiences, brands and new boughts they did. You will learn another way of life, another spirit of social warm and share. Then you’ll look at the next ads on TV with a different state of mind…

MeCommerce starts too with stuffs like “market lodge“, application for Facebook, that can make you a potential seller/advisor for products you know/you bought. It’s a more mercantile way we can afford, but as any social shouts of links, runs with the community voice. You can select, grab and share products, in the shape of your tastes and personality, product sized to your mind, according to your values and spirit. And the story begins…whispers around you, that make the tomorrows of the brands, tomorrows influenced by more and more little tiny things, they sometimes don’t see…

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