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Archive for the ‘sustainable development’ Category

Participating again to the OECD forum (@OECDLive), it was the opportunity to mark a new position, talking about the “Better Life Index” (BLI) that is monitored and measured in main countries in the world. Because GDP is not the only KPI now and we may be closed to “happiness” than ever, while the world is changing of  “business and transaction” model with lot of uncertainty. BLI, for its 3.0 verse, is based on, wherever you live, the main facts and feelings about the quality of daily life and how people hold “performed and advanced” conditions, in their situation. In short, “what’s really important” for people: education, safety, environment, growth, governance, equality, trust in the future and institutions and what’s scheduled for them. BLI has been launched in Russia in January, and we enter in a consolidation year for 2013. Improve “people’s life” must be the first issue of any country in the world, and sometimes, we need not much resources than we believe. And the path and main goal is to turn KPIs and measurements into “actions, changes and relevant improvements for people”. There’s still some differences of course between developing countries and mature ones, and the BLI must be adapted to any configuration, to capture the essence of needs, live, snapshotting the main opportunities. Be ready for the next very interesting idea: link BLI results and managing government in any country, just to get some feedback about people who were elected, and how they drive and achieved or not, their democracy issues…Some surprises to come!

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SMEs: backbone of the economy?

SMEs are probably the main source of the economy in the rising countries, and by the way, great suppliers for employment (in emerging countries, 97% of jobs are created in SMEs!). More flexible, agile and speed driven, they lead the competitiveness but are very exposed to bankruptcy: lack of liabilities or size, inequality in taxes comparing to larger groups, theres’s many way to improve the environment of SMEs, starting with “understandings” of what is a SME and its daily life? It seems so obvious that post of governments forget about it and only adapt rules that are driven to failure. Access to talents (draw and get trust), financial resources, trust, hold the operations line and so long are not so obvious and we’re facing many unequal statements that grip the wheel. Talking about Germany, that is celebrated to be really succesfull for its innovation and working floor for SMEs, they had to build a “specific plan”, customized, but underlining the roots and a very operational approach. No theory, no smart talks but actions and relevant environment built to success. Create conditions of success mean a whole environment of help: education, coaching, funding, capital and equity managing, training talents, taxes improvements, leveraging SMEs in organizing fair cooperation and competition between larger groups and startups. But yes they are smart “backbones” for new economy, where services take place instead of old industries…

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The Asian Century

The huge demand in the zone makes it possible to go into the Asian century. But demand is not the only valuable indicator, to settle trust and sustainable conditions. Mindset and political stability may be as important as growth or wealth. And when we look at mistrust for China or North Korea, we have to consider they have some keys from inside, to turn their huge demand into sustainable and stable markets. If poor countries from the zone benefit from “low working class” conditions, making them employable, it’s already a progress but not sufficient to say the goal is over. As the competition is worldwide now, we must consider social, education, goods and services suppliance and welfare spreading as necessary step, to build a better society.

These are some milestones I had the opportunity to share and listen, in this troubled world. Talking about the main issues of unemployment, education, poverty but also happiness and security, every zone in the world has its own challenges, but saying so doesn’t mean everything is apart. Currencies, sales exchanges, custom tarifs and production costs, are linked I guess. And the necessity to progress in sustainable and green development may not be so central, as developping zones like BRICS may not hold their unlimited needs and growth. How can we deal with such problems, while growth isn’t enough and debt is increasing in Europa? Let’s have a look at the future with trust and hope demanding countries could find a way to prosper in this weird world…

Thanks to OCDE team again for this awesome event and so many networking facts.

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Companies have goals sometimes we don’t even guess about, because of complex business strategies, fakes or trials, to hide any movement from competition. And sometimes they lose the real direction and how they build their global intent, in lean management, avoiding wastes and loss of times. In any company, at one time of their existence, grows some kind of “culture” that is written in gold by HR or in the basement times. As any individual, we all have cultural roots, more or less deep and recover it and bearing themselves in mind means a lot for history. But even if don’t look back, the simply shaping of “cultural lines” is quite interesting to speak as on voice and have all teams behind a common whole of values. This is called “cultural alignment”.

How to manage in such complex systems? It means managin several parts in the company and use outside inputs, as described in the below drawing:

Navigate through:

  • Talents management: know how to hire relevant talents, nurture them and hope they will grow themselves and grow their business. And hope one day they’ll go elsewhere (!), with everything they learnt to build another masterpiece. Not convinced? Think about Zappos who offers 3.000$ for people who want to leave company while they’re still in training and welcome period…A smart way to learn about limits and “real” motivation…and keep the goal on passion, values and real sense of delivering. The only purpose that counts, in competition…
  • Innovation: “at any step of the growth, keeping in mind to stay innovator”. The only way to have an incredible footprint and grow a tremendous brand. And a windful of passion, leading to compete with hurdles, inside and outside the company. Somekind of super power that overcomes any willingness to succeed and make any employee a super hero. Catch it if you can, and set it up in the ordinary process of all teams. “Ask for the impossible, and make innovation do the rest”. Sometimes, dream is the reality as you believe in it. And the innovation passion is the essence of the next blue chip.
  • Execution and deliverings: “without execution and deliverings, nothing exists”. No promess, no product, no customer, no brand. This is the sad story about all companies which spend their times in R&D, searching, describing and creating thing, products, services they will never handle to shape and deliver. It’s double truly sad, because no one will ever appreciate all efforts and attention…through execution, accuracy for details and delivering to end using. In my opinion, one of the most important part of any process, that shapes the user’s experience and makes it buzz everywhere.
  • Customer insights: if it’s still to prove for you, your customers will leave you, feeling alone with no particular relation but money with you. Figure out they have bright ideas, know probably your market and products more than you, and can give you a smart view of a “strategy”, dealing with a simplicity you dream of.
  • Business strategy: you can call it a game, but believe in something reliable, explainable, sharable and scalable. Doing this, you start in the whole business strategy process, and begin to build and organize departments, flows and process to hold the whole structure of the economic equation. You’ll have to describe, believe and inhold a frame for business, exclusive, bright and envied features. One that can be adored by your shareholders and converge all partners toward your company. And sometimes a smart move can transform a whole ecosystem, with your innovation. “Be the one others will follow and make a business case in the world”.
  • Imagination: “we all miss a lot of imagination, in everything we do”. We don’t miss ideas, motivation of skills, but imagination. The sole part of our brain we rarely train, because of time, laziness or easiness. In fact, look at children or young at work: they’re not perverted yet with failures, fear or politics. They do “essence” and genuine art of business, trying to solve their first puzzle. They answer with truth, heart and logics, just for the game, and not for the money yet.

Getting the best of the whole organization, from align business to innovation with a cultural support for this same innovation. Having all these elements together make a war machine and awesome bottom line result for an enhanced efficiency. Be blue, think out of the box, protect and defend your assets and brand, but also, nurse your culture and make it happen in all the simple key elements of your whole company. Grow it, make it sustainable and keep your startup spirit, push away the limits and have a incredible faith for the impossible. Dare the cutting-edge organization and handle it with team and process. The more cultural and mixed is your approach, the more it will win all your stakeholders: employees, partners, customers and shareholders. But the battle is to do with sensibility, the culture sensibility…

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Small is beautiful…and useful, efficient now. Look at all those blue chips, coming from new economy, with light structures, skilled minds and clever intentions. We use to see big monoliths as never ending winners, champions in any industry. That used to…before the web. Web and linked technologies tumbled down lots of industries, because of disruptive ways of marketing, production, delivering. How can we consider software, technology or social networks could value so, in the middle of such big companies that build and need so much capital intensive? Past jobs disappeared on the effect of technological shifts or processes that completely changed the organizations, including big structures.

That makes this new subject about “size” of companies to be compared and valued, as new challenges in world commerce points out. But not only “size”, but also the ability of reaction facing the speed up of competition and focusing on abilities to compete on “time-to-market”, with great resources and know-how. In fact, the size might be the effect of several causes in growing up companies:

  • Raising the business and activity
  • Raising the R&D tasks
  • Complexity of processes, needs for controlling or middle management
  • In direct effect for human intensive resources needs

And we said “size” might be increased by the complexity of organizations, not directly focused on results and too much on means. To get an impression of what’s going on and the different leverages that could be used, it seems necessary to compare strengths and weaknesses of the two ways to do business. Having in mind that there is no “good” or “bad” but relevant with your activity, your business plan and the kind of business you’re in. You could be a startup in a whole big group and act as well. The simple fact to measure and value the differences between small and big structures make sense to the way you organize path to delivering.

And it seems startup models spread through all industries now, according to the fast moves from software and IT power. Having a different method to go faster and rethink the way doing “business” or simply create and deliver products or services. The “lean startup” or light structure company steps aside of traditional approach of:

  • Business plan
  • Financial goals
  • Design and building
  • Launch

Recovering some kind of instinct creativity with:

  • Hypothesis
  • Experience
  • Trials/samples/prototyping

Faster than ever in the creativity cycle and the way it can improve really on the go, the starting defaults and mistakes. No need to start with perfect products, but having in mind “testing and launching fast” instead of trying to do the best at first sight. The idea behind is to be more flexible and test any possibility, with several trials, formulas and prototypes to cover all situations before really launching. The different kinds of issues allow lots of consumer reactions, corrections and empower the experience cycle. Doing, building and destroying in short decision cycles make the whole creation experience more interesting and collaborative too. And these practices are particularly owned in startups spirit, where ideas run and go, as fast as the wind…Building, creating other combinations means agility and flexibility that big companies can envy, but don’t handle correctly.

This new method, named “pivoting”, in the lean startup concept, brings a new approach for innovation and collaboration between customers and teams, including fast innovation and reaction to dead end, studying more easily B plans. Big companies and schools, with the whole scrambled education system turn their eyesight to these behaviors as business cases and practices to hold, nurture and leverage. This makes another round for risk taking too, that is a huge danger in strong and long process for big companies, who then hesitate to innovate and launch new concepts. But we all know differences in appreciation of “risk” and failure: some fear and some learn, just this difference means a lot in an entrepreneurship environment and mindset. A culture where failure is considered only as a “bad side” is doomed to sleepers and followers. But meanwhile, if you risk often and fast, you’re in the know for an incredible venture of learning more efficiently than others. Because, instead of fearing yourself and your skills, you enforce them by example, mistakes and make it a “friend”. Not a loser, but a learning machine to enhance your creativity and trust potential.

The lean startup model knows to cope with it, so that it could be a strong model for biggest companies, out of order with creativity, flexibility and relevance.

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Design was made to be “beautiful”. But Design is often taken with high-class skill, upper income matter and modern life. What we call Design in industrial tracks seems particularly the crafting, building and a whole process to “define a creation environment that makes life and goods and services more smart, useful and profitable for the end-user”. Now some kinds of use are so simple that we think they don’t “need” Design at all, like something complicated and expensive.

Any doubt?

Check out at all these awesome initiatives done with the poor and above all, from the bottom roots…of desperate lands. No you can’t stop initiatives and control the path that guides to innovation. No wealth can replace the willingness and local solutions, facing misery, fell apart when you have no resources to use, but brain and collaboration. Simple ideas can sometimes burst poor’s destiny to help them, but especially when they have no other choice to cope with it, alone. And yes what we call “Design” can change their world. Using wastes to make in function local and shared open-air ovens, text messaging to prevent from disease, explain sanity or water use or like in Bangkok to replace old crap houses, they used recycled wood to build stronger and safer habitations.

But also facing a huge need for mobile work, the ability to build “mobile schools” on a bus or a boat, that can hold education, following the whole migration of households lead to rootless work to survive. Then, the famous design museum “Cooper-Hewitt” started with UN, a huge exposition “design with other 90 cities” with this tremendous thema, in NYC this fall. This exposition allows to introduce the design into several parts of communities, using it as: include (lose people, recovering the social link into ghettos), transform (wastes or the way to consider things and buildings for a better local welfare), exchange (a huge way to barter skills and local knowhow for moneyless people), reveal and adapt (habits make sometimes lazy, avoiding us to recreate new environment with less resources), prosper (with all the global dynamic through this whole initiative, leading to local economic raise and employment for new ways of “working”).

What called Schumpeter “innovation”, seems to drafted here as “something in pulse, moving economics and social, creating new products, things or services with the whole dynamics of organization (in this case local and poor groups, probably fell apart and helpless populations)”. He believed a lot in entrepreneurship as a real source of innovation for economic dynamization, and we can see in all these examples, the “force of nature” and the potential in the willingness to change their local world. But entrepreneurship doesn’t mean “a restricted way inside huge companies, brands or startups”. Some used it their own way, with lean management, aside with local communities to overcome their needs: kind of proud, willingness to live better and especially count only on their own…and destiny. It used to work with developping nations, when investment from richest countries disappeared, leading local groups to another way of subsistance: using and creating new oceans to live, with redesigning landscapes, habits and means.

Obviously, a particularly sharp and interesting lesson for us, balancing between bright, opportunism and ideas sourcing for a better world. Don’t miss the curve because it’s full of insights for developped world too, while earth is aching and resources seem to be compromised…

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Everybody sees Happiness as an incredible quest, without seeing what’s in front of us. We always search for what we don’t have, forgetting to enjoy the daily simpliest pleasures. It seems to be a real crisis of happiness, while we forgot all we had, as little children, who themselves care for any few thing to come and bite life breathless. We all claim for more, but never organize us to understand, appreciate and consume the situations that could help us to get higher happiness. We just put it on doom, mischance or broken life, never source on ourselves to know us better and find the light inside. It must not be the fault of life. Or others. It might be our fault, just forgetting the meaning that we really put in our life. Consumption became a powerful exposition for fulfill our fitness indicators, and expose others, in order to seduce, capture or trick the game. It must stay pleasure first, as we don’t buy any good but values, brands or attributes…Marketing gurus got their own skills to show you in a mirror, that doesn’t reflect you anymore. We have to seed the “be” against the “have” and be inspired of it.

This summer, I’ve been really inspired, reading two books, under the hot sun of Tunisia. Happier from Tal Ben-Shahar and The Dip, little handbook from Seth Godin. One explaining path to more happiness, with lots of stories, examples and concepts, simply with bright exercises to follow a coherent line into the tale and being able to apply few rules, quite immediatly. I’ve noticed, through this awesome story, the underscored aspects of having in mind the two terms of appreciate pleasure: short-term shots, necessary because they are the fuel of each day we spend, and the deeper elements that shape the “meaning” of a whole life, used as guides, goals or long term sense. And to link both, we have to make a work on ourself to share and balance the benefits, resources and efforts to build something relevant and sustainable. We link then to the other guide by Seth G. about “quitting”, leaving something in our life, on several motivations: fear, doubt, too much effort or energy, difficulty, no more envy, mindset change or whatever that could make us shift. And that’s when this period comes, after the beginner’s chance or the one-shot short-term pleasure, that one must make choice: go on or leave? Who never thought about it or being confronted to a major choice in his/her life?

What does it mean? refusing happiness at the threshold? no pain, no gain?

And I found some correlative coincidences in the fear of the dip and the fact of “consuming” happiness, burning it too fast, without any plan, goal or forecast for meaning and without giving a long-term sense to life. Starting, beginning in something, diving into new experience, company, life need a snap of vision, envy, chance and motivation, but probably less energy because of novelty and curiosity. We all know how to get a small shot of pleasure, in simple few things we can allow us daily with meetings, close and personal thoughts and dedicated moments. But the real problem is to “process” them to make them scalable, sustainable and part of something bigger: goal. A kind of envision with steps to cross, the “complete estimated and fully hope” way of your life to be discovered. But how get to it while you don’t organize the way, the steps? If you consume all your energy, focused on short-term pleasure, when dip is coming, because it always does after a period of “trial”, the feeling of doubt, mistrust or despair will appear. Some will get from this, with lots of energy and target to grow the hard curve. But many won’t, because they will miss the whole vision of “sense” for their life.

But when you take time to set goals for achievements, giving you a “reason-to-live” beyond, you start to draw something more clear and valuable, all along the path…This gives you courage, force and energy, and maybe you won’t spend any time in the dip, surfing on pleasure, all along the steps. I tried to represent the way I figure it, on the second graph. Imagine you have a stairway, where each step is a new challenge, hurdle or thing to achieve, and for each step you will get all your attention to feel, learn and get all the lessons from: you’ll get more profitable time, enjoyable and memorize a lot more than if you don’t get any attention at all. But moreover, you will touch to a higher level of short-term pleasure and you’ll earn it forever. This is the principle of having a far away goal, while spending time to appreciate each part of the path to go there. While consuming your short-term pleasure, you’ll touch a well being level like a trigger, and function with a “ratchet effect”. What you earnt is forever, speaking about welfare level. And that’s a real funny way to share and balance between easy approach to solve daily stuffs, learn and feel, then dreaming of the big picture that makes sense for you. And the best way to get rid of this “haunting” dip, that demands so much efforts, pain and questions for you to go on

The best you plan for the future, the best you can appreciate all the strong steps to go there, and feel all the energy of passing the difficulties of life. “Success calls success” we could tell, like a process circle that gives you motivation, sense but joy in the action. Because a kind of “rat race”, refusing pleasure now for hoping it later is to ascetic, take time to stare the whole story, imagining how you could get tot he peak, enjoying all the phases, encounters and lessons that make the process. “If there’s a goal, there’s a way”, I could add “an enjoyable way”.

Don’t quit, ever, just have an enjoyable trip, reachable goals, reliable and fulfilling milestones, and trust for you to take right decisions with insightful and tuitions mindset. An eye on the horizon goal, the other on daily feelings. You’d better start now…

Resources if you want more:

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Driving the change with happiness produces better results in the long term for brands: products, service level, employees involvement and motivation, learning scale, knowhow footprint. Some could say theres’s some “disturbing tricks”, considered sometimes too framed, complicated, as “sect” behaviors. But none. In the spirit of “meaning” and quest for everybody to a “sense of life“, allowing for the luckiest, a perfect stability between career, family, entertainment and in heritage, there’s not only “chance”. If we look at poursuit of happiness, as a never ending story to keep motivation, willingness to learn and share and a desire for improvement, we can perfectly get the essence of this weird process:

  • things become boring as we reach them ; just like collectors who keep fever until they get the last piece of their collection…and depress then after
  • the emotion is intense while the action is, but step down just after the success. It’s really strange, but it is. Ask for champions who won, and then…kind of baby blues, in someway?
  • to keep the sheer energy, innovation with happiness must be considered as a never ending process, always searching for new tracks for improvement, challenging the service level and beat our own results. An impossible quest? Not sure, because passion is an awesome fuel for everyone…
In a special bigup for this delicious tale and stories inside “Happier”, from Tal Ben-Shahar, the first impressions were that the race for happiness in itself, doesn’t mean anything if we see it as a collection, without a framed life. Drawed like a coherent way to discover each day, new experiences, surprises with rituals maybe, we have to be convinced by the special force of “sense”. If we try to compare happiness in relative ways with others, we lose our mind with bad thoughts about jalousy, greed and deny. That’s not a positive attitude which don’t enable opening stories with others. He meant and gave perspective to happiness (and quest for) in underlining the “way”, the “process”, as a source of happiness itself. In other words, “don’t focus only on the result, but feel and appreciate the way to go there”. A perfect and slow ongoing way to learn and give a chance to any milestone, any few snap thing that “makes” the way.
And I found a reason to link this particular and hectic approach, to innovation, like a process.
I tried here to compare the acquisition and race for happiness, with models and behaviors confronted with choices of innovation, with two axes: return/pleasure on short term and pleasure/return on long term.
  • First Quadrant : “Rat Race”…
…means focus on long term pleasure, never considering the way/process as interesting in getting/giving pleasure, as an ongoing flowing action. It supposes cash, strong settlements and long R&D windows of development, but rare entries on misc. activities in diversification. Devise could be “one day…maybe”, refusing elusive deals facing them prefering investing on framed, stronged and loud process. This could be pharmas’ models for example, confronted with security and sanity process, and the necessary R&D involvements. They like “hard innovation” but could refuse easy one…
  • Second: Slow Followers…
…will slow the flow, with a “no…no…” attitude, to secure cash and strategy. Focused on past success, they mean to wait the future window of opportunity…staring at competition, long after “crossing the chasm“. They often do one thing at-the-time, but stare at anything that moves, to create a perfect control tower, safe. They can draw lessons from the past, but are not really sure if chance, random or anything else that way, could be the exact final decisive point. They also make the mass-market coming and can lower the costs of delivering, by industrializing the mainstream approach. Not really sexy, but necessary. Me-too products for settled consumers, and old processing because “nothing worths it…”. Some behaviors bending on “too much realistic” and not enough disruptive mindset.
  • Third: Shooters…
…Everybody has ever known one in his own life: something/someonethat/who, can “woooot” you up, and make the spark in your eyes. A gun, a shooter, a big buzz. But once, only once. Focused on fashion, day-to-day, hedonism and sheer short-term gain. A star, who will never keep the distance. And that’s all the difference: big brands don’t make only big PR/buzz around products, services or deliverings. They stand and hold a position, for yesterday, now and tomorrow. Using your energy to bring news and buzz, will build a instant cash good deal, but doesn’t set you as a strong innovator. A lots of resources are managed and satisfied in the distance: customers, employees, machines, built-in processes…And as already described, running for an immediate goal, makes you in the blues and feel depressed, just after the victory. Like Champions…of one snap instant.
  • Last, but not least, of course, according to me, the most sustainable and sharable shape of innovation: I called “The HappInovators”,…
…as they make a perfect exercise between goals to achieve together, and ways to proceed. Exploring radical shifts yes, but keeping concentrate and realistic about the ability to make the change happen. the organization in small cells, with maximum collaborative spirit, turned into energy. The energy for being able to think “why do I do this (like I do it)?”, several times in an ongoing process until the why is irrelevant. But not before. The spirit of feeling, appreciate all the milestones leading to result, learning from them but having joy, tears, hurdles too to print the moment. Doing nothing for nothing, as each case and stone must be the opportunity to rule something for the future, allowing the company to rise faster tomorrow, and to innovate easily. Talent management has not to be hold anymore because the spirit of “doing things happen”, lead them to think out-of-the-box and boost themselves all the time. They are on scene at each moment and on the lights. Why consider some talents more than others as the whole part is a talents building site? And why should I consider driving innovation in happiness? Because customers could feel it in your service, deliverings and brand. Because all your talents will be really involved as never, almost spending much costs on motivation tools or controlling. Because disruption comes when you put all the environment ready to make it come. Because you won’t choose between “today” and “future” anymore, you’ll manage the perfect balance between both, allocating resources as well. Because you’ll go to work (or any step you can transpose this process), with smile on your face. And spreading it, will overcome your results and the buzz for your entity.
Plant seeds of happiness is more than plant: it gives you the better (pacific) weapon to compete much closer and quicker, with the participation of the whole company. Training sessions for employees to come will make a better place to work, live and deliver…Saw that famous case about Zappos‘ story? Just in case…

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When was the last time you’ve been “ethical”, aware and  happy to be?

If you spend more than a minute to find an answer, you’d better probably go on reading this short essay. Seems old temptations and reflexes have a long run to do with it. We live in a world of more and more “relations”, that have explosed with our ability and skill to contact “more” than “better”, in the social web. We browse social, we live in communities, share circles, tastes and advises…pushed by fear of being alone, mainstream and without any personality or footstep. And this situation drives us toward “more”, but in some surface relations. We may miss something, you know…

The essence and increasing need for ethics: business

Considering last crisis and their impact on populations (physics, mental and bankruptcy) and economics (banks, mainstream business, even countries), we should say “stop” to something, and be perfectly “in the know” for the threats and dangers of driving business without any barriers and control. And that’s “anyone’s job” to be careful about we lead business: I mean we are in this situation because moreoften, people say “it’s not my job” to be careful, and everybody gives the responsability to his neighbour, who does even the same…Time is now to step with attention, attention for our way of doing business, attention for whoelse does it as well. And obviously, it’ “anybody’s job” to take care of his whole circle of play. When nobody cares for nothing, the whole force of community doesn’t work anymore and behaves like individual decisions, without coherence. Professions like lawyers, doctors…have a kind of oath they can be proud of, and that gives them a strong frame of reference to drive their business, teaching what they’re supposed to do, and what they are not. As MBAs started their own process, I find it interesting as business leaders, before business, must have a clear circle of references in leading and managing teams, with ethics. Business you lead, business you’ll get. It’s exactly the same for teams, leaders must be the example on who they can mesure their achievement, pace and style. But moreover and beyond papers, books and process, our own mind should drive us to more humanity with the dance of doing business. Crisis know that, we know crisis but we forget really quickly in fact…Hurricanes make real disasters for people

Relations with new game : why Ethics always “pay” in the end?

Does it have to “pay”? I mean, relations don’t consist in a permanent exchange, comparing duties and rights. Relations mean a soft dance, where there’s a rolling conversation, with truth, trust, relevance and understanding. No need for reciprocity, introducing Seth G’s lichpin concept: “art is emotional labor, and emotional labor makes you an artist, spreading gifts, with no obvious returns”. I think way of praticing ethics (in any field) is like “spreading gifts and art” of believe in trust and strong basements for business (and yes sustainable social relations). Will it pay? none bucks, nor celebrity, just something more valuable: aknowledgements. You become “worthy”, trustable and someone with whom others want to meet, take insights from and have aside in negociations and relations.

The social and professional insights in Ethics

You could find this really boring, meanstream, past. Right. But none in fact, if you spend a few time wondering what can bring you value in life, right now…? Most insightful people are so artists in fact, none “workers”. Those who are gonna change something in way, behavior, thinking, ideas, those who dare something. Such creators do the difference and know how to bring value in ethical way, because it’s a whole and community movement that get everyone together in a group concept. Ethic becomes so a “way of creating” that it can’t be optional anymore: overtake personal ambitions, shareholders dreams and pressure, political games and spend our time on pure pleasure of bright, proud and useful brainwork with no underwords. For the sheer essence of creating something shifting the crowd, with high and clever insights, delighting the long way to participation and collaborative thoughts. Doctors engaged, lawyers have guides, business must drive its own excellence rules, to reborn trust and reliance in business relations and process. To see beyond “friends” of Facebook, friending and linking has a real sense, a relation asset that has to be done in the rules too: no tricks but tips, time is now to show us in real shape, even if the digital profiling helps us to hide, ethics is the better face we have to share…

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