Feeds:
Posts
Comments

Archive for the ‘digital’ Category

When WWW was built, it was nothing else than a private, closed and scientific network to share and exchange files, articles, in a steady rythm. Fair enough. From Tim Bernes-Lee’s Arpanet to Vinton Cerf and Robert Kahn who created TCP/IP protocol, everything was done in a “scientific, military, professional” approach, for few users in fact. And from a couple of hundred scientifics to 2,4 billions users, let’s say there’s probably a huge gap…And the emergency to rebuild something different, from scratch or in incremental way, but reboot the system. Some say that the only IPv6 solution (eg that solutes the problem of the exponential needs for IP address) is already a titans’ work…And don’t believe it will be possible to start from zero, and recreate something more efficient.

The experts say there’s challenges that this new “web” must overcome, as:

  • security: inside and bornbuilt security systems to avoid firewalls and sustain authentification, without identity hacking
  • mobility: only the network counts, as you’re mobile, you never have to be unplugged by ruptures in the different networks/rates. content everywhere, anytime, anydevice and without any interruption
  • resources: always find the best way with less consumption to deliver content
  • multilanguages: to improve the writing, characters and different signs in any language
  • repetition: push messages on several networks at-a-time

wwwNo need to say that facing these big issues, the former structure of Internet is not sufficient anymore. And different theories with for example, IP concepts that identified localised adress more than identity, or identify contents or services more than machines. Internet may be tomorrow a single highway more than a network of networks, which was the spirit of the begining. And has to be more “fluent” and flexible, dealing with the huge amount of datas and contents that goes every day all around the world. The future is in creating emergency roads, to double and increase the different ways to deliver datas rate, called “redondance”, and give up with old IP notion: enhance security and hold the real identity online, through a personal adress, linked to people/place (eg mobile) more than device. A very interesting journey and project, and we know it worths all over the efforts to get there.

Moreover:

http://www.strategyland.com/2011/rebuild-the-internet

http://bits.blogs.nytimes.com/2011/08/04/a-call-to-rethink-internet-search

http://thepeninsulaqatar.com/techfile/240835-smartphones-make-internet-giants-rethink-strategy.html

http://www.rethinkeverythingblog.com/the-internet-of-things

Bookmark and Share

Read Full Post »

A French-American meeting took place in the HEC Alumnis offices, for a very special and thrilling conference on the life now with computers. Organized by different groups (Harvard France, HEC International Dev, Stanford club of European leaders) and framed by several meetings like this with different topics, we had an interesting demonstration for the full room within: “the impacts of computers on our world”. Great teasing for tremendous steps, we forgot to remember, as time shifted so quickly.

dev_internat4_030613

A new journey for the future, or must I say, our now standard life, since industry, energy and engines shifted to information, digits and computers. First there was mechanics, engineering and lots of complicated, tough and sheer materials. Built with hardcore and efforts, industry was a high rise work, human resourced and driven by process, maps and building lines. Hard times for a craft and machinery environment…Some started to think about another way of building the future, tempted by laziness or innovation oriented, there were large tracks for insights. Insights from the new revolution: digits.

dobettercomputering

Digits came from the electronic mindset, given into new materials with new growth opportunities. Digits started to shape skills, things, objects and re-create even up to process and the whole chain of building. Then was born the digital era and the computer invasion. From energy engines to information and computers, throughout 4 pillars like interfaces, algorithms, languages and machines, we totally erased mechanics with digits theory and computer science. The simple scope where “you put, you get” is over by the fact that any input in the web right now open the whole world in a snapshot. Breathless, isn’t it?

613-2832-1-PBWe never anticipated this awesome revolution, and I think even researchers, at that times, didn’t know what kind of issue it could be. They ignored the whole and extraordinary fields of modernity we could then step into. Even education and physiological parts of brain seem today have changed, with a new ongoing learning, where you can get the answers nearly before the questions. Considering the new race for datas, speed, networks and rates, it will stay a main revolution up to the education system where digital shifted the way we learn: online courses, ongoing lessons and wikis, even our brain changed the way it stores information. While we’re able to have in one click a huge mass of knowledge, how long is it useful to store and hold datas in our brain? This is probably in fact the most visible change with our daily life on tablets, smartphones or whatever screen…How could we stand now without computers?
We saw some thrills about the next wave, were objects will contain their own self computer inside and will be able to stand as some “complex self systems” that will deal with humans, with intellection, interactive and time-real conversation. But you already know where is the “off” button, don’t you?

More about “life and computers” :

http://it.toolbox.com/blogs/locutus/life-with-computers-10346

http://www.mylifeiscomputers.net

http://ubiquity.acm.org/article.cfm?id=1217836

http://bhuddametrics.blogspot.fr/2011/12/role-of-computers-in-daily-life.html

Bookmark and Share

Read Full Post »

I stare at something said to be “new”, the new social timeline called “Pheed”, that is supposed to meet a facebook cross social link with a multimedia timeline (Twitter+Youtube+G+…). Big deal or not?

The previous innovation like “paying walls”, standing in a premium model for contents as “pay-per-view” principle is really risky, while there is so much piracy and virality, around the world in a few seconds, sweeping copyrights, patents and barriers in few clics. They bet today on a special private teasing, with celebrities, somewhat like the music world has been tumbled down with piracy and search for another revenue source, playing with “fans attraction” considering they will be able to pay for such private and exclusive contents. In this case, whatever our beliefs, what’s the deal and the size of the potential threat to other timelines?

Balancing his audience from place to place is somewhat dangerous, even if you’re a rock star…Lots of celebrities who opened a private space should ask themselves: how many of them will follow their tracks to Pheed, and the deepest needs they will follow then? But we must not throw the idea too early, because, while twitter and facebook are late in their ability to make real “money”, Pheed is so straight forward in its expectations, that we see clearly where the value is: celebrities. Where twitter created “certified accounts” but didn’t value them, Pheed seems decided to make these “stars” bankable, with a clear model: subscribing or “per view” access to exclusive contents. Fair enough, it gives what fans wait for.

Talking about design and interface, the user experience targets younger audiences of  “fans”, allowing them to request for more “exclusive contents” from their favourite stars. It’s quite a “multimedia” console, “twitter-like”, with easier access to any media you want to push: text, audio, video, picture, RSS. Talking about contents, so called provided by premium stars, we could doubt an instant on the ability of “trust” and reliance for these contents: another huge machine for promotion by majors’ marketing teams. So there’s probably teens or even younger targets, who could pay to be addicted to more relevant contents for their idols, but who pays in fact? Parents. And where’s the limit they would cross to satisfy their children?

In fact, do we still have to call Pheed another “social network/platform”, where any content is probably driven by money and influence of large marketing machines? Social means “hey, I spent more money than you with ‘idol’ one” account…Big deal so far but who cares? Another teen toy, to addict them to brand, star life and virtual world…Is it the kind of education we want for our children, where’s the lesson for life that Pheed is supposed to “display” to this catcha target?

1millionUBut beyond all, it could become a targeted cash machine, another “content channel” dedicated to closer relations between fans and stars. Where you see Youtube launching several thematical channels, you can understand social platforms as more than twits and chats, building their whole environment, like old loyalty programs with physical cards. Lead into this environment, fans may consume lots of things, including contents but goodies and more stuff from the brand. There’s no such way to link Pheed to Facebook’s fans pages…And make it the cash machine for focused and premium content? But so far, Stars’ facebook official pages and published contents are free right now…? So is there a chance it could become successful on Pheed?

I don’t finally know where is the frontier between “social” which is the way we share and chat about “things, subjects and passions”) and “paying shop” where the final goal is simply “buy” something rare and exclusive. Can it be something sustainable enough to make and keep audience, in a long period, to create a huge database that stands for anything else than “making money”?

If Pheed becomes the “twitter that likes cash”, it may find the way to revenue faster, but more targeted. Is it then a big picture or will stay a fashion fever surfing on social passion? Future will tell us…

One thing is sure: “No need for Pheed, but some will greed”

More ideas at:

http://frenchweb.fr/social-media-pourquoi-pheed-ne-sera-pas-un-succes/84388 (in French)

http://www.techwyse.com/blog/social-media-marketing/new-social-network-pheed-is-it-really-just-for-teenagers

Bookmark and Share

Read Full Post »

After ten years of two digit growth, e-business showed an awesome way for innovation, and promised another smart theme for the future with mobile web. Some smiled and some cried. New pure players found gold and the philosophical stone, brick and mortar stared as if fever was on, and some other retailers tried to play with web, finding a complementary way to mix retail and online. But before this maturity in mindset, pure players set up evil, in old traditional retail business…and drove to large layoffs in the industry. Not really sexy is it?

And the least all the e-business innovation could do, was feed another story for retail, increasing traffic, targeting, consumption, accuracy in needs and shopping and so on. It seems the time has come, with so many initiatives, web or mobile, to help retail in the “new shape” of modern business.

Let’s take a snapshot of the awesome changes and opportunities that could be offered to retail, with mobile innovations. Several parts of the value chain can be shifted as:

  • the battle for information: ability to check any product, scan online and find your personal shop, with relevance, perspicacity
  • the battle for loyalty with the incredible passion for virtual wallets, saving points from consuming, winning vouchers enforcing the loyalty of customers, from an online sign up to a loyalty program. A smart way to increase consumption in retail, directly from web sessions
  • the battle for promotion and traffic, boosted with the geolocalization of both, customer and offer, enhanced the purpose debate and lead customers back to retail
  • the incredible dilemma for choice, is turned into a game with the social shopping sessions that make fun with comparing, chatting and targeting together, for a focused “buying raid” to the most relevant retailer of the place
  • the whole noise before, while and after the buying act, that makes “buying” an event in itself: dealing with fashionistas, bloggers, influencers is a full win-win combination for pure pleasure

Right now, some players cope with the whole thing with talent, relevance and friendiness. I would suggest to take a look at some of them, while they are known to drive traffic and give back to retail what the Internet has probably hijacked for a moment. Check at sites like:

  • Shopsocially, Addoway, Blippy or Buy.com
  • Pikaba, Givvy, Shopcade, Shopwithit or Buyosphere
  • myShopanion

They bring new innovation in the sale surface, allowing customers to:

  • try before buy
  • socializing between other customers and vendors
  • while walking on sale surface, ability to know best promotions, comparing and prices, close around the shop
  • sometimes consulting a screen instead of using vendor’s service: more educated, self-skilled and well informed, the social media environment allows to bring more transparency to the whole chain
  • get in touch with crafts, completing the online experience of “colors” and chatting with vendors about products, new arrivals and “fitting”: social calls social. Sales and retail are definitely a social experience, moreover than online, probably more transactional than relational in fact.
  • Share, talk and guide until the good choice (place+price+promotion+offer): the experience, experienced by others

No need to say that screen invaded us more in the house than in retail first, but then the whole chain of “screening” is played before, while and getting to retailers’ places. The long tail for learning social media empowers all the actors for this new kind of capturing attention, figures and profiles, and raising loyalty in the end.

“Revenge” could be done if retailers integrate more and up, the screens and online features, in their communication strategy to bring new services and convince (at least), own customers to shift so. But means that vendors are trained and prepared to let these new tools sometimes help, sometimes replace few parts of their jobs. Diversity functions with humans and I guess with the hybrid ability to cope with machines too, bringing on the best for all and synergy back in between retail and web.

One thing is sure is that, despite equipment, we need to think and imagine all the best experiences for customer, and do it in our times. And our times are definitely wired, connected and social. As one said, “customer may be a media” now…

To learn more:

Bookmark and Share

Read Full Post »

“Objects now become kind of chatterbox and the world shifts as an huge connected information system”

Yes we must now consider objects as a real part of social movement, even if social genuinely means « interaction between two human beings », they can enter the game of socialization…How far, when, for which uses/features? Future will tell…

2020: 20 Billions of connected objets; which ones, which services behind and for which uses? What might we face in organizations, skills, value chains and industries?

« We don’t GO on the WWW, we are IN the WWW » (J. de Rosnay, 2008). In this case we can’t ignore the new environment in which we’re living, wired, connected, localized, targeted…? What is our trigger of rejection or how far will we go, in including this obsessing world, that is up to us more and more.

That is to say with many questions to push ourselves in another world, framed with robots, domotics, and domestic suppliance, increasing interrogations about the destiny, goals and playing field. While complete digital revolution leads to many disasters in balanced industries, destroying employment in short term, what could bring more automation of flows, relations and process?

For the opportunistic point of view, it’s far from now, several huge enhancements to come, in a larger scale for domestic, economic and social matters. When coming to mass market, leading the wheel can be an astonishing venture in sectors like:

  • Tracing products, animals, reducing sanity risks and increasing the visibility on nurturing, growing in real time
  • Improvements on supply chains and « just in time », reducing stock wastes and better control
  • Equipment for handicapped people or old people, to enhance daily life with smart objects or function, and for health monitoring with things like flesh sensors (EES2) or with connected wifi body scale from Withings
  • Production improvement with robots like farming robots
  • Monitor, schedule and show the mass of available energies for a town, area or more, increasing the action on it and on the way we consume it: something making possible ups and downs and informing people when and how to use it (see an example with dontflushme)
  • Connected cities with huge projects involving simple objects with new roles and useful faces like intelligent pavements in Toulouse, France that supplies energy when you walk on them or ”Simplicity” project from Keiichi Matsuda (Domesti/City) and LivingPanIT, future tools for bright cities. Check also Songdo City in South Korea, aimed to welcome more than 75.000 citizens in 2014
  • Lifestyle environment: domestics, visual and personal comfort, intelligent paper with paperzoom, or fridges ordering themselves what’s relevant for the household’s needs, relating to stock or food desires. Taking in count the necessary monitoring of your weight, mood or health state
  • Self-domestic with « things » like green plants, furniture, design…), the silent communication (“utility” for house domestics, alone…)

While we see lots of interesting opportunities, we may consider the downsides and potential dangers that come with digital era, and could explode with the complete participation of connected objects, like :

  • Hacking: with the economic exploitation for the silent information war: stocks, financial system, gold and raw materials, everything that could trick valuation but also nuclear and military settlements connected in some ways could be hackable…
  • What about electronic polls and the ability to cheat and trick democracy?
  • Tomorrow, school and exam results may be built by machines, increasing the ability to exploit a fault in the whole chain and leading to discredit of levels and graduations?
  • How far build and trust open data: do we fight to show anything we can (see Pachube), a whole community lead site with usermoderation and the degree of trust that is questioned so far?
  • Automatic terminals that guide, manage and secure aerial traffic, train regulation and so long: who can we trust, relating to security matters?
  • Telco system with parallel ways (social networks) with lots of information publicly available everywhere, because no one can verify the sense, truth capital and relevance?

Very hard times in trying to imagine the different faces and practical aspects of this new behavior, allowing objects to be linked and part of the global conversation. From now, protocols have already shifted to new (with for example ipv6), to welcome and hold the huge growth of connections, increased by the participation of these smart objects…But as any physical people, we can see “reputation” and need of protection of digital identity. Some solutions like myID.is or myid.com will probably grow to guarantee the trustiness and truthfulness of exchanges and conversations. That means the identification must be on the object level and not necessary on the object’s owner level, who can change

We all already know that mobile devices and mobile behavior will be the dominant platform for datas, communication and entertainment tomorrow, then mobile web and connected objects will stand as  beacons of business in this incredible story.

There’s probably something attractive with everything seeming to be linked and connected. Just like losing our innocence, our ability to “think” and hold a sheer relation. When it’s about progress, one can be ready for anything to rock the boat…But how far? We’re still in the growth for “just” only fighting poverty and analphabetism and increasing digital uses may lead to writing mistakes and in the end, complete lack of knowledge about it! What about grammar, syntax, style effects that create a conversation and build a codified exchange between humans?

We so have to consider all these opportunities, integrating them into a whole ecosystem before they take control of us…Give rules, a place for everyone and everything, including interactive roles in our lives and dream about new “social networks for objects.” And then, pray that objects will invite us in their circle, where they will exchange datas, signals…conversations? A binary world from 0 to 1…

But who will be responsible for these shared contents or actions lead by the connected objects? Which legal matters: The owner? The user? The network?

In fact a subject not really new, that takes some time to land off but whose applications will help in many sectors with strong uses like breaking the digital rupture, domestics compliance and lots of local and practical innovations. Then « objects went social » could have been a HG Wells book. Shall we say « social » talking about objects when described as « media which enable interactivity between two or more humans »?

Bookmark and Share

Read Full Post »

Don’t look at me this way and probably because of you. Not the way that Marketing is a dead function, useless or released away, but the fact it all has changed…To be more focused on where, I’ve started a short list of assumptions that show in which range things have changed. You love or hate Marketing would not change that datas shifted in many parts, exploding audience, collaboration and brand footprint in the web marketplace. But let’s figure out how…:

  • connect to customers: i think it’s in the title…If you didn’t see the fact that customers want to be considered as a real people, with advice, voice and opinion, and not as number or a cash machine!
  • stop deafness: listening new insights and voices for brands shapes marketing of products and services…from the outside of the company
  • ability to make marketing accountable, with one of the “three dimensional” skills of CMO: quantitative methodic
  • staring at “where” are customers are (and “fish where the fish are”)
  • a temptation to make marketing a C-level role to strategic level
  • starting the socialization of customers with SCRM where systems are not owned by companies but fully controlled by customers
  • achieving the shift between manufacturing culture to consuming culture, with social stones
  • be “there”, after all: where are really the customers (the difficulty is the mobile era that boost the necessity of being ubiquitous for the brands)
  • “messages are bi-directional and morphing”, because brands must listen and stare at what’s going on now, from the valuable opinions all around social web
  • customers have a voice and know now, how to use it: being too much deaf would produce deaf services and products for empty market
  • “the monologue has passed away”. Try to sort of the noise confusion and get the smartest ideas from out of the box…
  • “embrace the challenge of new medias”: the abilities to “talk” to customers boosted in a multi-directional shape means using the tools where they talk, listen and take informations. The new platforms for audience…
  • reinvent marketers curiosity: more than ever curiosity is the most efficient skill to “open world” communities, and makes you “breath the trends”
  • “fail can become an option” for learning, experiment and grow the value purpose. Shorter cycles, decisions and experience samples and protos
  • customers, but employees, partners, audience, suppliers…do marketing for you too. Let’s party with them, and grow communities!
  • “like” the likers: be aside all who make effort to click and send love to you
  • identify virtual tellers and workers who shape their own opinion of your brand
  • know and learn or grow your new skills as: creativity, design but dealing with figures and datas. And if you hire, don’t hire a marketer but an artist, social inspired.
  • “marketing is experience”: make us free for customers and create the CEM for your brand (Customer Experience Management)
  • “marketing is experiences”: allow customers to share fails, tests, samples and experiences, even make them build their own with your brand/products. You can’t even imagine how fertile, collaborative and addict are your silent fans…and btw, they will shout it on the web!
  • “the customer is not an idiot, he’s your boss” ; live with it or die!
  • the new management paradigm: push/pull balance with innovation, customers, market. Marketing as a regulator, “community manager” more than the brand dictate

All lot of reason why marketing we knew has changed and is probably dead, for brands that didn’t realize it. The sum of research on the subject is huge, but always turned from the companies that stare markets, without really engaging with the customers, or doing it their way, but not on the control of who buys: the customer. Think of how you can be patient and demanding as a customer, but beyond your simple need: being considered. A best seller know as “cluetrain manifesto” lead us, 10 years ago, the frame of what’s now, concrete and operational. For those who didn’t read it, you’ll find a totally actual subject in these assumptions, with customers who were already fed up and felt upset of “bad” practices.

Renewal is king and the necessary “central” function, protected from “one to many” is dead. The fact is now to put it in the center of the debate: social platforms, everywhere, anytime of the consumer’s life, to improve experience, collaboration and efficiency, dealing with “markets” not as targets but “doers” and influencers.

Products, services, sales propositions, all are on the shelves, but on the “social shelves”, driven to success or death. It’s up to you to decide how you deal with it and which marketing you deserve. Or decide to set up, now, for your teams…

Bookmark and Share

Read Full Post »

Small is beautiful…and useful, efficient now. Look at all those blue chips, coming from new economy, with light structures, skilled minds and clever intentions. We use to see big monoliths as never ending winners, champions in any industry. That used to…before the web. Web and linked technologies tumbled down lots of industries, because of disruptive ways of marketing, production, delivering. How can we consider software, technology or social networks could value so, in the middle of such big companies that build and need so much capital intensive? Past jobs disappeared on the effect of technological shifts or processes that completely changed the organizations, including big structures.

That makes this new subject about “size” of companies to be compared and valued, as new challenges in world commerce points out. But not only “size”, but also the ability of reaction facing the speed up of competition and focusing on abilities to compete on “time-to-market”, with great resources and know-how. In fact, the size might be the effect of several causes in growing up companies:

  • Raising the business and activity
  • Raising the R&D tasks
  • Complexity of processes, needs for controlling or middle management
  • In direct effect for human intensive resources needs

And we said “size” might be increased by the complexity of organizations, not directly focused on results and too much on means. To get an impression of what’s going on and the different leverages that could be used, it seems necessary to compare strengths and weaknesses of the two ways to do business. Having in mind that there is no “good” or “bad” but relevant with your activity, your business plan and the kind of business you’re in. You could be a startup in a whole big group and act as well. The simple fact to measure and value the differences between small and big structures make sense to the way you organize path to delivering.

And it seems startup models spread through all industries now, according to the fast moves from software and IT power. Having a different method to go faster and rethink the way doing “business” or simply create and deliver products or services. The “lean startup” or light structure company steps aside of traditional approach of:

  • Business plan
  • Financial goals
  • Design and building
  • Launch

Recovering some kind of instinct creativity with:

  • Hypothesis
  • Experience
  • Trials/samples/prototyping

Faster than ever in the creativity cycle and the way it can improve really on the go, the starting defaults and mistakes. No need to start with perfect products, but having in mind “testing and launching fast” instead of trying to do the best at first sight. The idea behind is to be more flexible and test any possibility, with several trials, formulas and prototypes to cover all situations before really launching. The different kinds of issues allow lots of consumer reactions, corrections and empower the experience cycle. Doing, building and destroying in short decision cycles make the whole creation experience more interesting and collaborative too. And these practices are particularly owned in startups spirit, where ideas run and go, as fast as the wind…Building, creating other combinations means agility and flexibility that big companies can envy, but don’t handle correctly.

This new method, named “pivoting”, in the lean startup concept, brings a new approach for innovation and collaboration between customers and teams, including fast innovation and reaction to dead end, studying more easily B plans. Big companies and schools, with the whole scrambled education system turn their eyesight to these behaviors as business cases and practices to hold, nurture and leverage. This makes another round for risk taking too, that is a huge danger in strong and long process for big companies, who then hesitate to innovate and launch new concepts. But we all know differences in appreciation of “risk” and failure: some fear and some learn, just this difference means a lot in an entrepreneurship environment and mindset. A culture where failure is considered only as a “bad side” is doomed to sleepers and followers. But meanwhile, if you risk often and fast, you’re in the know for an incredible venture of learning more efficiently than others. Because, instead of fearing yourself and your skills, you enforce them by example, mistakes and make it a “friend”. Not a loser, but a learning machine to enhance your creativity and trust potential.

The lean startup model knows to cope with it, so that it could be a strong model for biggest companies, out of order with creativity, flexibility and relevance.

Bookmark and Share

Read Full Post »

« Newer Posts - Older Posts »