As I progress in the discovering of social platforms, I meet a whole group of evidences and assumptions, drawing a kind of “best practices” or “most encountered”. And it shapes as the long way of spending time to build something strong and sustainable. I tried to underline the long tail to truth and trust, that magnify the social network pleasure. and compared players as “assets”, who valued, time, participation and relevance to build global community value.
On my way, I borrowed some elements to BCG, and famous matrix for companies’ portfolio, to make a similar research between players, engagement and value (even if I don’t really like the term for a free global chain of collaboration). We can find some common facts with “influencers”, in the way participation seems to be quite in relation with popularity and influence, as soon as there is relevance in sharing and talk. Don’t forget before act, listen is the first key to understanding the global noise…
I found 3T as key concept to build and walk into social engagement: Time that goes, Trust which raise as you are relevant and reliable, and Truth. But where does start truth? And when does it trigger, in the global involvement? Who is responsible of truth, and what gives us total control on it?
Everyone involved in such process has one day, crossed through this concepts of starting blind, taking direction in the dark forest of web links, RSS and informations. And Everyone may be recognized now in a complete profile or way. But one thing I know for sure: the most famous one is probably the quietest, spending time to “time”, and taking it to mesure each part of encountering and thinking. You can go fast and touch the stars, but also crash you down. Building trust needs time, and giving credit to “your” truth too.
As you can stare, there’s probably a long tail too for relations…those who can count on. Social media means at start, discovering, listening and staring lots of noise, events, posts and information. Some you can hate, some you can like. But anyway this is not the most important thing to bear in mind. What we can stand is that at this step, lots of people don’t go on and vanish. On 10 people, there’s probably 3 who continue their quest and maybe only 1 who can stay in a long term investment…That means lots of dead end and “lost” time…I used quotes as I don’t really think it, because any path can learn you something, that can be used one day.
Leaving the first step needs humility, in starting the conversation: finding relevant topic, adding ideas that raise the debate and giving al for nothing. World of exchange, without any “return on investment” mindset, that’s the long story of growing influence. Influence you sometimes wait for a long time and like a boomerang, comes back to your ears: your first “friend”. The one who comment and found attention to your thoughts.
First dead end: blacklist, bulshit and boring people. You met them, and wish they leave, kind of forrest gump 2.0, lots of troubled guys who pollute the sheer timeline of conversation. Yes, it’s an entertainment too, but spamming for fun (eg as fun is sometimes too individual…and may be misunderstood) spread some fog about the collaborative efficiency. I won’t speak about blacklisted (spammer, followers hunters, robots?, rude people or “no limit” behaviors). Stop. They stopped themselves, killed, suicided.
But you may prefer the royal way, gearing up your condition, finding your vocation and spending time enough to have a rocket path to heaven: if you work in PR or decide to use blogs and communities for your own carrier, you can become a star…A-list influencers get there quickly, but this needs a lot of investments:
- be relevant “best shot at best time” and learn how to improve it
- find the good viral spots: you have to show they are right to trust you
- be “liked”, guess like the famous FB button…
- always listen and reward your audience: many thanks, RT or spreading the news…for nothing of course
- share, share and share: “dare web square for share”; don’t miss an opportinity to be useful and help someone in request or trouble…
I could (you can comment too) add bunches of others things you should do…but there’s one that you must not miss: be yourself. there’s nothing more boring that discovering a hidden (bad) face/side, having been faked…some taste of bitterness that never goes out. But that’s life, you might be exposed to.
I would like now make a short trip, next to “social capital”, that helps you to swim easily in these oceans. I’ve been whispered and somekind, blowed with a new wind of “socialization”. Carried with the new “whuffie effect” book from Miss Rogue (called Tara Hunt in real life, from Canada), blogging at horspigcow(dot)com. No, not with animals, but with her verse of social capital, kind of never ending asset we can grow with. Another way to discover the power of human relations, growing inside that can move mountains in fact, if we train it and know how to get the best with it. Still there, no particular rule but be perfectly straight, honest and right with your audience, never trying to exploit it without agreement and rewards in someways. Is this the new asset, if we can really talk about “assets”? I would say yes while it’s a long time run, and asks lots of time to see the sparkle of enlightment…And that’s why lots of fellows give up before…Don’t confuse “speed of reaction” of web interactions with be too in the hurry…
And then comes the real path…poetic, chaotic and progressive, it drives you step after step to different horizons and levels that give you piece of experience: experience is a fuel that addicts you to more and reveals sometimes a hidden face of your personality (tip: second lives in gameplays…). This way is set with several encounters, informations and aggregations that build your own circle of influence, your “X-ray” footprint in network walks. A fairy tale? Maybe. A tale? Sure if you decide to be a storyteller too, giving others the best, with nothing to give but enthusiasm, kindness and experience. It took time to build web network infrastructures, standards and wires. It takes time to play with it, even if speed and our ability to zap is increasing, digesting more for more is crap. Time to get Trust, Time to tell the Truth. and Time to enjoy being in a tremendous network, spreading thoughts and opinions. For real, for fun and for mankind.