A short report to make facts and statements about what we can consider as a real innovation in TV, not in the contents itself, but in the new way people could watch it. Even if we can be full of scepticism regarding our ability/likeness to watch a great blockbuster or sport event in a too small screen, reality makes the dream, in some uses, true. But how deep?
Yes, we have some contents really developped for mobile, yes we have devices more and more cute (Iphone and wider screens for example). We have probably potential consumers generation Y and youngest can mix their instability and skills to do lots of things in mobility situation, and stay in fashion and hype lights with such stuffs. The idea itself, in bulk’s mind, traces its own way. And past major actors in TV – contents and broadcast -, believe maybe in a strong growth potential, that could make them always powerful and protected from nightmares.
See below some elements of 2007 survey by iresearch.com…Too early?
Reading about last IDATE survey about mobile TV, let’s shout some cruel points, that make reality now, of a growing model we see, with no arriving target yet, in the ability to raise profits, in a sustainable period.
It seems all the movers in around the mobile tv business, could not find the rulebook to make, for sure, profits in a long term area. No business model has been revealed, nor proofs about the value chain in the same time. Talking about fans of free models or relevant of paying fees prayers, nobody can find a model that works, in the fact it’s a foggy market…lost in the forest of majors interests, actors, and not the least, uses…Who can let from here to eternity, his usual tv behaviors?
Talking about selling prices, saying what the final consumer expected to accept to pay (between 8-10$ a month), this could not be much comparing to fixed costs and investments costs to supply the service. Talking about free models, regarding to financing by ads revenues, experts say that it’s obvious a potentially huge market but increasing commercial success but not profits, so far…As we can see, it’s a fighting place between editors (tv channels) and operators (broadcast, wires), and the best would be a strong partnership, that could divide the costs, and share them according to each business model. When will it appears? No body can’t really say it, because no bulk signal from consumers has been confirmed yet, waiting so far, prices and uses, according to “users centrics” behaviors.
TV screen can still make us dream and mobile can make us giving the voice.