On June 5, I went to Diegem, near Brussels, to think tomorrow event, organized by An de Jonghe, CEO of TrendQ, 2.0 consulting and business corporation. An contacted me few months ago, for me to come, to see some people we don’t use to see in others events ; Located at Crowne Plaza, event started, with a short introduction, on day plan, especially, for the short appear of Flemish Minister of Economics, Patricia Ceysens.
Belgium is a little country, like France, but more international I think – is it a consequence of Brussels head of European community ? -, really cordial and warm place.
Day’s started with Geer Conard, IT consulting (5.309 direct first degree connections on LinkedIn, and one of the most famous networker in Belgium) ; demonstration about his now social life, built 3 years, after he formerly hated social networks…then headed for it, by some random meets ; he described the several types of networkers : passive networker, conservative networker, reactive networker, hyperactive networker, proactive networker. Forecast for 2014 : most of through online networking tools…Gave tips from Thomas Power, 10 tips : Collect people, Respect geography, start a club, relax and be yourself, quality vs quantity, listen for links words, make a match, disturb our comfort zone, read new material, manage your reputation
And last “don’t sale anything” : the best tip…the business is done throughout but in another ways…
“networking is giving ; not taking…It may take several years of giving, before receive” ; trust reputation, manage your reputation. I think he understood many things about that matter !
Then Wim de Waele from IBBT spoke about Research center, flamish government into, on ICT broadband between companies and government, mobile television with Gand project (telenet); user experience makes the product (first tip), example with a baby who plays with an Iphone !
Connected devices in 2012 : sensors over 1.000.000.000.000 (computers, appliances/toys, entertainment, industrial/automobile, handhelds…) and future : wearable computing, localisation, machine-to-machine, smart dust,…The next step : user centric apps, the main purpose (think about old people and home care)
Then Patricia Ceysens (ministry economics and ICT) with model of economic development ; Porter model
Factor driven economy, efficiency driven economy, innovation driven economy (corps, international, innovation) ; must develop R&D, innovation in terms of output (vs input), R&D&&Entreprenership (applications for results coming out) ; spoke about Innovation sources : notice 36% come from customers…only 4% from universities ; turn user = problem to user = solution and “users must adopt innovation”
After a short break, Octavio Pitaluga, CEO of TEN, topexecutivesnet (business community) spoke about “Business Network Officer”, a new function in corporations, which may be developed fast ; he his one of the first CNO Chief Network Officer. No way about the number of contacts, matter what you add to yours (value)
“Japanese people are organized as a network” ; and that’s why it’s the second powerful country in the world
success story : importance of trust, basic of relationship…
Ideal profile for this function : higher values, strategic thinker, credibility, challenge-driven, conflict management, human developer, creative&participative,…
Business Network Management : BNM Team, Goals, win-win, partner status, action plan, manage network ; consequences : increase relationship value, higher leverage, wealth creation. “Employees must be aware of BNM process too”
Then started Emeric Ernoult from affinitiz, French CEO about “web 2.0 for business : hype or opportunity ?”
⇨ new marketing/communication channel
⇨ set the goals, mesure (how you spend on classical ways ?) and compare it with 2.0 solutions
⇨ adwords really expensive in big quantities
⇨ 45.000 French lawyers + blogs the best way to be on top of Google = efficiency with blog platform for lawyers (practices, success stories…)
⇨ 850 lawyer’s blogs now, 10.000 posts, 20.000 comments, 75% of the traffic comes from Google !
⇨ ROI : 14 times less expensive than adwords buying
showed us how about social 2.0 solutions for marketing and sales approaches, vs classical ones, can be really less expensive and more efficient.
Sagi Richberg, Vshake, founded GroupGain, a new social shopping community, group aggregation, mercata, mobshop, accompagny ; buyers lower the price by being buying together the same product ; start of “Social Shopping”
In the aim of HR recruiting, Bas Van de Haterd, HR, recruiting, blogging consulting spoke about savinge money for HR recruiting : LinkedIn for nearly free, is high efficiently powerful !
Map your network, define a good profile, use your relationships, get introductions (think about incentives) are tips to succeed in HR recruiting ; don’t be too hurry in your “dates” : try to engage a cool and real relation before asking for business. Not THE question in the first date ; wait , give, share ; then ask ; people want to business with people they like…Talked about Alumni…most of corps forget the employees they fired and don’t want to heard about them anymore ; but the story is another to tell : time and people change…And don’t forget to mix online and offline social networks : according to companies brand behavior’s line…
And Hendrik Deckers, CEO of CIOnet and partner at Ecademy Belgium, presented us a portal for CIO professional networking talked about “Building Niche Networks”, Value of people then is really high, because selected ; niche communities with high level (high attendings too) ; 3 groups of participation, offline and online ; membership, sponsorship and advertising. Purposed a definition of value of network : n x Q x a (numbers x Quality x activity – frequency)
Day’s finished with a flash and pop talk with Sabine Allaeys, from Minifizz, and how she built the young and fashion universe for girls from 14 to 25 years old, on Web and mobile fields. Partnership and fashion world is making the deal with minifizz.
We had traditional “Elevator Pitch” for young startups, making opportunity for a short three minutes hot speak, then headed to break place for a nice cocktail and networking time, with all team.
A nice day with nice people. I will get back for sure, Belgium makes its own 2.0 revolution out there. If you want to share it, be there !