We can’t still figure out how our uses has changed. Even our old inhabits must get new skin, in daily reflexes. For long times, Search engines and portals gave the tune, and made the market’s raise. And always driven to never stop evolution, Google and friends, had to show the way, and give more and more. They succeed, in a single concept, copied next by most competitors. “Mess with best, and die with the rest” could be otherwise the timeline and the basements of such corps. As in lots of others fields of industry, many things have changed because of…people…customers…you…us.
Yesterday’s rules won’t ever pass the test, because people, by power of technologies revolution, has so many ways to be more clever, in real time and always connected mind. And give the answer to many problems of brands, with interesting ways : passionned, motivated (often more than own employees), saving time more than ever, and the worst/best : being able to do it again. You found out what the message is, on UGC basements, open source advices, comments, and so long.