It’s been a huge move in the world (at probably different times), but it’s an endless trend : households choices about their daily shopping bag is about to change. Because no one has found yet (since Nicolas Flamel’s theories), the way to change lead to gold ; some try (professionnels fakers !), others find (end of gold mining ages…), but nobody in the bulk does. And because now, high quality doesn’t necessary mean expensive.
It’s been long time since retail beginning, and stability arrives. But now, retail world has found some business equity model, which can give back profits to consumer. Can, but no obliged to…and that’s the problem. When the going gets tough, the tough gets going…and hard times doesn’t simplify decision after all. Retail must make choice between the short term (employment, profit warning and sometimes, investment), and give back the fruits to consumer. Then “low prices” trend entered the dance, and guided retail to economics reality of today’s consumer choices. And consumer like it ! Why ?
Because it sounds equity and justice, to be re-considered, and not to be taken for a nut, playing with money as we can find it on trees…And I guess corps who made that choice are going to live in a long trail profit age, because they are early betters on something which gives sense, in long term and trust relationship. Started by expensive things (travels, flies…), it’s been expended to simple daily goods, with so few margin. And people like it more ! because it’s no longer use, than brands can play with purchase power of households, when this power, actually falls.
Brands can’t no longer hide from reality, without recreate value and life into their own life ! Paying for something, but for what, let’s consider generic medecine, retail brand fashion, with the same garantees of quality and service.
In the other hand, the “second” one, create peer-to-peer relations between consumers, to provide and exchange lots of goods…not people, yet, thanks ;-). And quickly, corps came to this channel, afraid of being arased of retail purpose fields. As if they have nothing else to sell, than sell services ! We find now several professionnal corps on these kinds of networks…unfortunetaly, it’s a slim purpose for brands, nothing else to say…?
It’s the law of the “peer-to-peer” age, nothing owns to no one, as long as things can be improved ; and it’s a long and common history, whose force takes place in all of us, common cleverness and awareness. Don’t buy anything, buy useful. Equity and sustainable development show us the way, it’s an heavy task we have to manage with. Community conscience will save us. Don’t be avaricious of it !
Well, now, I can sell my post for a “second hand” use. Who wants ?