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Archive for February 20th, 2008

You will find there (sorry in French), all details about these two days, where TV was recalled, but no one was there like a speaker ; strange…
Speaches and exchanges, around thematics like :
– audiences escapes toward web :
. digital world and using effects
. mobile behaviors and using effects
. lifestyle and UGC effects
– audiences crossroads with web 2.0 : new ones ?

. Facebook and social networking, as relationship and business opportunities
. which audience and how manage with it ?

– “cross-media” : mediaplanning and good combinations ; examples on the web with others media

– brand web sites : which use for it ?
– web and mobile : convergences and differences ?

We had really new tests with several brands and trials ; web is today an actual way to get youngest targets, but more volatile too…

Good moment and good contacts after all, with some speach of higher quality. No doubt to reproduice.

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