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Archive for February 12th, 2008

The “before times”

Black and White TV has gone. At start, a tiny revolution, which was magnified with the first step on the moon’s event, has changed the world.
When I was young (not that I’m old but things go so fast…!), TV was a social meeting around information (there was often one way available…), and entertainment shows. Households, in the whole way, were driven to principal place of house, to disgust this rare moment. Right in front of the screen. No noise, no comments. Everybody was ready for the big show, a sacred event of family. Passive time of enjoy, fun and openmind to the world. From sofa.
One revolution which drives to an evolution : technology took us at one point of view, because of single channel…moved back and regression vs the choice of newspapers, and the choice of our opinions. Entertainment was soft, no porn, no violence, no drugs, everything was made for “a family moral environment”, to distress the whole bulk. Passive way in front of “under influence”. such a funny revolution…

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Politics and money go into the dance

Days have gone by, and the hypnotic power of TV has been revealed. Revealed and immediatly exploited, by “quiet strengh”, who were gonna drive the dance. Each habits have its dangerous plague : just like a twirling wind, addicted to TV flow, forgot to select any content, some part of “available brain”, which was ready to be fulfilled. There was the start of first diverges about the goal : many creatures were about to speak us with doubtfull messages : advertising, political topics and so long. The rise of TV power.
But, in the meantime, we forgot to have a conscient reflexion, about what we looked at, simply by the fact, that in our entertainment times, we want to get pleasure, we bend our natural defense and became unsuspicious. Gates are opened…
With sometimes ads which feel like entertainment…or entertainment which is sponsorized by brands.

Fashion, mirror of our minds

Then it becames a kind of fashion, daily dates, because of us : audience is made by our behaviors, we produce by ourselves, prices and conditions of the tool : if we can keep pressure on TV shows by exploding audiences, the fact is that sometimes good contents are never known, because no one take care about them. Life or Death, human judgement drives to one or other issue. And it rocks or not. And it costs or not.
And TV, reflects in someway, our principal dreams and fantasies : we take part of fashion, virtual and second life, thoughout the rythm of programs lives, and it becomes, in itself, a kind of fashion addiction. Then the bulk makes celebrity. and fashion calls fashion.

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Trash & Cash, the hard choice of making television

Because of this eternal race of recruiting new brain times, TV has to make more sensationnal crossroads. But to make nowadays, “programs-to-be-viewed-and-loved”, there’s not many fields of discovering while copying tabloids ways, without be boring stuffs. It might not, but it’s a fact that prime-time shows, all around the world (like reality shows), turn quickly to bullshit pieces, where most of the time, the speaker is the star !
TV viewers don’t want to be considered as nut anymore. They understood and learned not to be trapped in this damn spin machine.
In the same time, TV industry learned on how to struggle more, targets, with such suspicious shows : on suicide, drugs, sexuality field, and so long. It’s like, every evening, in some ways, people used to stare in trash bottom, agree with that, even love to go on, in the most organized innocence. That’s crapy stuff !

HDTV and so long : which quality for which programs ?

We found some development in technology, in the way that we improved the quality of picture definition. And fortunately, there’s still some good documentaries or sport events, which make the show !
There’s no still marketing interest if there’s no individual need : technology is never a goal in itself, it’s the way it improves your life, that makes the interest, on how it changes your behavior, your state of mind, your consumer uses. And what about HD on crapy shows…? no way

Web is born : after tech revolution, what about “content revolution” ?

Web audiences grow faster each day ; than ever. And catch million of viewers of all conditions, to get their attention elsewhere. And TV, specialized in trend discovering, showing all times better things to see, never saw threaten over there…and that’s actually really the problem.
Despite technologies which grows fast too, the final countdown is on contents ; and in the ability of finding on the web more and more, in free models, with high quality. And it’s a long history, because TV industry built the story on marketing, production and the ability of “magnify” TV rights, and not on broadcast ordinary stuffs on the flow. We already can find trash and reality web TV, did anyone find the next blockbuster or TV serial, or soccer final on the web, with such added value like channels do ?
I guess not so long, but technology is gonna help once more, to win the battle, and UGC is a further step beyond. TV now makes its market on the web, because of amator’s serial, which become famous ones. There’s a serious risk of swapping the roles : Maybe tomorrow, TV will be anything else but the “second life” of web renewal, and Web will be the first pay TV window of output deals with majors ?

Any idea for a scenario ? make the pitch.

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