How 2.0 may help “crossing the chasm”?

Considering that famous book by G. Moore, that en-lighted the real chasm threat in launching new products or services, and achieve them to the next step for huge mass markets, I’m wondering, how could 2.0 could help, improve, support the chasm tomorrow and changes driven by interactivity. According to need of a launch session [...]

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Where are the KPIs of Marketing?

According to Marketing fields, I asked myself about the different kinds of KPIs we can find to follow, mesure and value the real interest and performance of marketing. You think you know, obviously, the answer. Don’t get me wrong but, it’s another complicated matter in fact. Never ever asked you anyway? mesure the unmesurable, trying [...]

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The Salesman Graal

Salesman is a hard job you know. But customer is too. And just like husband and wife, it’s the couple of the year !

Be careful about your neighbourhood, friends, family…customers. There are not invicible, there’s a no way track, a dead end job where economics, troubles and unstability may drive them. Selling is an art, [...]

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Musing at Think Tomorrow, Diegem, Belgium

On June 5, I went to Diegem, near Brussels, to think tomorrow event, organized by An de Jonghe, CEO of TrendQ, 2.0 consulting and business corporation. An contacted me few months ago, for me to come, to see some people we don’t use to see in others events ; Located at Crowne Plaza, event started, [...]

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Is there any premium fee for social media leaders ?

Premium belongs to leaders. Economics rules tell us that when you’re in difficult competition, with markets, products, etc, you need to be an example, create the path, set the pace. You need to set the standards and the best practices. Being a leader is not easy…in the lights, under pressure, driven to success or failure, but [...]

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