Social & Business: growing reality

Interesting conference about social exploring all projects for both social and growth development in companies. Accurate and appropriate initiative for HEC business school, that has scheduled and organized the conference on its campus, with several main players from MNC’s.
Obviously a daily mindset I hope for huge companies, that want to “empower” their pyramide of business, [...]

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Customers are powersellers of the Brands

Who knows who came first? brands or customers? What we can say is that none of them can exist and sustain without the other. But brands that want to keep their customers “safe” for a long time, one day started to think: well, what about if I decided to care now more closer, about my [...]

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Why can’t anyone be a salesman?

Following my last adventures about sales (here), I’ve never grew up thinking “tomorrow, I’ll be a salesman”; not at all. Nor I’ve never lived in an environment with some (no parents on sales business, no brothers/sisters), some friends joined this career later, but no really influences had prepared me to be, in some ways, ‘in [...]

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The Salesman Graal

Salesman is a hard job you know. But customer is too. And just like husband and wife, it’s the couple of the year !

Be careful about your neighbourhood, friends, family…customers. There are not invicible, there’s a no way track, a dead end job where economics, troubles and unstability may drive them. Selling is an art, [...]

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EBG hottest : two days key account of e-commerce

You will find there (sorry in French), all details about these two days, where TV was recalled, but no one was there like a speaker ; strange…
Speaches and exchanges, around thematics like :

- audiences escapes toward web :

. digital world and using effects
. mobile behaviors and using effects
. lifestyle and UGC effects

- audiences crossroads with web 2.0 : new [...]

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