Considering that famous book by G. Moore, that en-lighted the real chasm threat in launching new products or services, and achieve them to the next step for huge mass markets, I’m wondering, how could 2.0 could help, improve, support the chasm tomorrow and changes driven by interactivity. According to need of a launch session [...]
Archive for June, 2009
How 2.0 may help “crossing the chasm”?
Posted in Brands, Social, marketing, social networking, strategy, tagged 2.0, chasm, early adopters, innovators, leaders, marketing, Social, strategy on June 27, 2009 | Leave a Comment »
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