Where are the KPIs of Marketing?

According to Marketing fields, I asked myself about the different kinds of KPIs we can find to follow, mesure and value the real interest and performance of marketing. You think you know, obviously, the answer. Don’t get me wrong but, it’s another complicated matter in fact. Never ever asked you anyway? mesure the unmesurable, trying [...]

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Customers are powersellers of the Brands

Who knows who came first? brands or customers? What we can say is that none of them can exist and sustain without the other. But brands that want to keep their customers “safe” for a long time, one day started to think: well, what about if I decided to care now more closer, about my [...]

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