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I don’t know what’s your actual behavior and consumption of TV, but we can all say there’s probably the biggest revolution since Internet. We used to consider TV as « a whole set, environment of entertainment, emotion and information for the family.

Despite different revolutions like new consumption (VOD, OTT, catchup TV…), new wirings (DSL, DTH, DTT…), new quality (HD, 3D), TV remains a matter of contents. Believe me, as I worked for more than 10 years, in pay TV environments.

And, yes, it is still a question of content. To inform, entertain or turn upside down. It’s always contents that drive audience and make the money business. But since users started to generate contents (UGC) with social tools, the power between broadcasters, content producers and audience has been completely blended, from a steady flow, one at a time, to multi-producing anytime, anywhere, any device. And guess where we focus most of our time now?

Not on old TV formats, but the web. Web audience boosted since few years now, and consumption of any contents on mobile screens overtook the old devices.

The next big thing is this incredible second screen concept that shapes the exact new relation between:

  • audience, e.g. who becomes active/reactive and participating
  • content producers, e.g. who try to produce high potential contents and sustainable rights to engage in a longer lifetime, that is, more revenues
  • advertisers and brands (here there’s no change but the increasing need to hold revenues and efficiency, anytime!
  • broadcasters, e.g. whose job is keeping the light on overnight and increase revenue due to more audience from advertisers.

Fair game isn’t it? I’m probably writing a piece of this article on my laptop, while watching TV, sending twits
to engage with the actual TV show. And it’s not a question of the Y generation or being a millennial, as I’m neither.

 

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The fact is that, socialize relations, sectors, or industries, means tumble down the easy flow of former
relations because:

  • You won’t be able to know how many times and how long, the former viewer is now, while he can zap, play, change the content – with one finger
  • You won’t be able to value advertising and the guarantee for brands to invest in big channels, another effect of the long tail, created with the web
  • You probably will be obliged to change, quick and dirty, programming because of twitter #attacks, ongoing, throwing away all your programming strategy
  • The whole investments you do in long term programs is turned into a short formats of videos, soaps, viewed, reviewed, cached, and screened wherever but the TV

Think about how it’s changing the whole chain: skills, training, actors, eye-catching snaps, promotion, the relevance of a whole programming guide.

Where the web brought freedom and creativity, television lost traction moreover in youngest generation who nearly were born, without TV addiction. Many years ago, most of us believed that social TV was nothing more than bringing the web on TV screens and bloomed many connected TVs with new interfaces and web browsing.

Social means individualism because the essence of participating is the collaboration and the addition of multiple individual shares, talks, and debates. Soon (or already now?), you’ll be able to have an individual end for your favorite soap. The one you’ll choose, the one you’ll have, your end.

In some way, where technologies brought us the ubiquity of TV everywhere (DTH, Cable, xG Mobile, DTT, etc.), social brought us our network that awakes us more, engages us to participate, and allows us to be more aware of what’s going on.

In some way, we’re more actors than we think. We create the new content experience we finally want to see. What is more important in marketing than to have the choice to buy something we REALLY want?

Social TV is our choice, our experience, our chance to be more engaged than ever and keep the little flame for creation. Let’s light on.

Seems Bitstrips raised a lot of money recently and I must admit at first was very sceptical. Let’s say it’s a funny tale and another social story, gamed with cartoons and a “do-it-yourself” use of drawings through several opportunities. Fair enough. If the “cartoonisation” gives clever scenes and enhances our “gamability”, I’m still wondering what kind of value is behind these large valuation and viral expanding. Guess what? The value is in you. As digital networks invade the world, the real value is built, day after day, with the increasing datas and profiles, users. You. Me. Friends. Fans. No one missed the last Facebook starving price with this astronomic deal with Whatsapp.

What’s incredible in the “digital network” is that few people now concentrate value, revenue and growth. Where millions of employees had to participate in industrial era, smart teams (eg 13 for Instagram, and 55 for Whatsapp for example) do the job for billions of stocks valuation. If indeed they created and built something relevant, the most part of the value comes now from the network and the potential of its members/profiles. What they do, post, discuss, members who do anything for free, anytime, anywhere, filling timelines with pictures, text messages and conversations. And the contents blooming in these platforms bring value to the whole project. Ask yourself how these companies’ stocks are valued: from the users they drew to the network (eg value of a user between 20 to 100$, according to returning and activity rates x number of members). Why do we value these networks with members figures without sharing any revenue with these members?!

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But this value is not distributed (eg for example in jobs raising, revenue sharing or anything else) to third part anymore. We’re facing the worst side of digital revolution, destructing value: no more jobs needed – lean companies -, value created for free by userswho are the next unemployed. I must admit, being an early adopter of digital wave, this theory that we can find in Janier’s book “who owns the future” made my day and the real danger zone is already there: the more you’re opt-in, the more you’ll have free information. Your “Opt-Inness” make you more valuable but the question is: for who? Finally, more free information makes the world poorer because in the long term, there’s a massive destruction of employment, directly from the fact that industry now needs far less people to work. We all, using and consuming free and low cost services, participate to this slow and steady destruction of middle class. The one that holds the global edifice and raises children. The bulky one that create the motion for mass markets. It’s time for revenue sharing between, friendly users and startup aces, and rebuild another model for digital economy. Sustainable, fair and collaborative centric. Kind of we could be proud, without fear of being smashed up from the system.

Think of it before your next content feed. It may worth much money, but not for you

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Between 22th and 24th of 2013, September was organized the “socialgood event”, by @mashable and other partners, to share and plan about how digital and social could help building a better future (#2030now).

It’s been years from now that many conferences bloomed (TED, Ignite, SXSW…) rising talents, needs and desire for social features. Panels, keynotes, witnessing…so many opportunities to learn and share this new awesome passion for collaboration spaces. I like these moments. They remind me some fantastic steps like:

1)   I meet there the “social chance…”

…to challenge my opinions and my environment. I like listening to an expert, solving or preventing a new challenge, these events allow to get straight to the point. In a single event, I can learn many things and meet many experts and can network with them. I live in what I call “the human-linked network”

2)   I’m a link like you: a huge network to play…

…where my incredible passion for human contacts calls for more: it engages me to a challenging posture and a more interactive life, with more transparency and trust.. “This is not a matter of quantity but more a mindset of creativity, passion and engagement”. I did it my quote, because that really changed my mind.

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3)   I dream like you to invent the future

…what’s more beautiful to overtake results, expectations and outputs. The digital posture makes us more interactive and creative people, who are more concerned in creating the future. I became “addict” of this on going relation where I share insights anytime and anywhere. “the trend is there, and the long tail is wide…”

4)   I create with many folks, things that are built to stay…

…hey wait a minute? There’s nothing more “valuable” than creating together, in a same team. This new vision is settled for a long time. The increasing need to be listened and the signs of working together call for a whole participation, in the new “crowd innovation”. Innovation  “from people, for people” , a complete new framework that redefines relations, power and working circles. The ones that companies break to implement in structures and project management, where decision has nothing to see with hierarchy or power. Widen against top-bottom reactions, to engage and become more social.

5)   I believe that social graph attracts social…

…the incredible passion for collaborative calls for many initiatives and draws talents.  Youngest or oldest, everybody is involved, crossing frontiers, cultures and generations. Technology forced us to overcome our fears and do what was impossible: communicate and share the next big pictures. “The more you pratice, the more you like”. This is now finally my lifestyle.

Are you already part of it? In which way, actions, outputs? Please share and tell your social life, as an incredible window for us to learn more…

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Being involved once more in a particular piece of survey, built by The Boston Consulting Group for its customers, and tested on different panels from HEC Business School. Always searching to shape the future, engaged since 50 years now, the famous consulting group conceived and held a great framework with different layers to grow a relevant model for new guidelines for leadership…We can, by the way, just imagine that leadership was in the past more dedicated to a specific “person” and then shifts to a collective movement, on the influence of collaborative sessions everywhere. Even is the spread has been done many years from now, on the Anglosaxon world, the dynamics from digital and tools ahead draw another picture of “work” and project building. The resume that was enlighted was “Why will leadership be different in the 21st century and what will it take to be a 21st century leader?” (if it’s still an individual matter more than a collective one). So?

The framework was built around a “navigation row”, with 4 poles like: Navigate, Empathize, Self-Correction and Win-Win. While past models celebrate things like “integrity, vision, intelligence, judgment, courage and drive”, it’s not enough for the next big pictures…The way we see risks is not the same we did, and the global uncertainty growing in the world, lead us to more flexibility. But that doesn’t mean not to be clear, because leadership is still a kind of example, that shows the way, with a clear course to follow.

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The social arena leads us to more “social” relations, and in the working environment that means to influence more than “manage” or use authority. Charism, experience or conviction are our best weapons to deal with negotiation and motivation. It supplies us more ability to forecast and embrace global uncertainty, through troubled periods. The shift from pyramid to project management leads us to rethink way of driving the change, with teams, empowering talents and guiding them more than ordering. We then develop a win-win method that grows the whole organization. It requires some underlined competences like: vision, intelligence but courage and judgment to be flexible and self-correcting, ongoing. Integrity, drive and tenacity will complete the panel of skills for success and garantee a strong footprint, mindset and influence for modern leaders.

A very interesting study/survey or tool to evaluate and frame the “how-to” for next generations, HR compliance and driving change with talents.

For more, see:

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Interrupted

You probably dream about a quiet place, a rest moment where you can muse and think about ideas, with no necessary goal. Or you would probably have some time, efficient time without being disturbed. No glory, fair enough, just simple life, we forgot. The fact is that, today, too many screens with interactive propositions that blink all over the day, make us fragile, distracted and less efficient. Times have changed, but not obviously for the single “better” side. We used to spend time, having time to discover, doubt, try while we are now, just interrupted, all over each single day. Is it this kind of life we need, want, desire to recover the ability to make good choices? Disturbed we are, troubled with no “cold time” to think deeply or work without being dissipated by ongoing commercials, “friends” requests or redundant news.
Oh I see and know what kind of subject I’m talking about. You probably didn’t have yet the conscient and awareness of it, but we’re immerged with digital signals, that we can’t deal with. Too many messages, too many occurencies, too many interruptions: and that’s the way you work more stressed, losing time anytime you’re disturbed, getting more and more difficulty to work efficiently with business matters, all along without being ongoing interrupted. That’s the sad way of “mainstream information”, a kind of flow you can’t stop and sort of, because it’s now to the reader to make his own opinion about contents and what he can stare at. That’s the bottomline of any “UGC”, where the reference is maybe hard to find and to believe. Can we believe all we receive? Can we trust anyone who “says”? And without even talking about the relevance of information, it’s about the whole “mass”, that flows on and on, every day.
We’re now living in a “microspaces” of times where we can spot, snap and do every little pieces of actions, like medias but like recipients too, where we swallow lots of datas…be careful to digest it!

Interruption

Finally we could say that “interruption draws creativity, flexibility and curiousity”. So, our brain has just to “teach how to deal with it, like darwinism theory for survivance”. The fact is that no one can really say actually, if there’s a strong progress doing this or in the long term an inefficiancy driving business and modern work to a major change. May we dream of an enjoyable “empty space” soon, maybe not. Up to you, to suffer daily this pollution or change your behavior. Healthier, simplier searching for “better”, more than “more”. Remember it’s worthier to “be”, than to “have”…

Any experience so far, before burning out? Share it quickly…

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Moreover:

You probably remember about M. McLuhan’s theories about media, considering what we mostly hold from an exposure to a “message”, through a “media”, is the media itself, more than the message…Strange but finally, and even it’s more complicated than this simple figure, it shows us the increased complexity of our brain. But now and there, this is not the main item I would like to talk about, but transpose the results in the 2.0 era. But not only. I mean, it’s not only in 2.0 features we could find, what I’m gonna explain.

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The rising period where information comes and goes from nowhere, and is spread everywhere by everyone leads to a global cloud of too much information. Different shapes, times and screens, devices, breaks…All around us increases the risk for mistake, misinformation or hoax, disturbing our ability to think about the content and the essence of the message. As we try to navigate into this misfit ocean, we’re usually lazy to get the facts and go to easiness: listen to a famous, well-known star, influencer, relevant speaker and so long. So we get more from “who” than really from “what” or “how”. Here we go, listening a kind of information guru, waiting for holy words, who we don’t remind after. The only thing we can recognize or remember is probably “who” told us, more than the content of the message itself. An incredibly worrying and disappointing fact that means a lot for advertisers. The same effect leading to be aware of “people” like potential medias, the same that creates “value” for people, like medias did before. Why bloggers and influencers are probably difficult to touch/to buy let us more aware of the real contents they deliver: is it because they are famous that contents they provide are interesting or do they really deliver smart contents? Which makes sense?

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I do strongly believe we more and more paying attention to who says, than really in the delivered content…A kind of subtile way to believe in icons, influencers, experts moreover but meaning that we must pay double attention to “noise” or information. Elements are probably guided more by the vehicle than the debate. So, the next time, simply ask yourself “whose benefit it is”, and dig deeply to sort what kind of information do we facing, and in the end, who delivered it…Guess you’ll have surprise how naive we can be, when we’re stunned by a so called “expert” and how much we can easily agree without using our brain. The easiness of flow in twitters, blogs, rss…find us in front of the “crowded mass of information”, and who is better than a well known “people” to secure ourselves? Maybe our last instinct of sanity, trying to keep our mind and critical ability enabled!

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Participating again to the OECD forum (@OECDLive), it was the opportunity to mark a new position, talking about the “Better Life Index” (BLI) that is monitored and measured in main countries in the world. Because GDP is not the only KPI now and we may be closed to “happiness” than ever, while the world is changing of  “business and transaction” model with lot of uncertainty. BLI, for its 3.0 verse, is based on, wherever you live, the main facts and feelings about the quality of daily life and how people hold “performed and advanced” conditions, in their situation. In short, “what’s really important” for people: education, safety, environment, growth, governance, equality, trust in the future and institutions and what’s scheduled for them. BLI has been launched in Russia in January, and we enter in a consolidation year for 2013. Improve “people’s life” must be the first issue of any country in the world, and sometimes, we need not much resources than we believe. And the path and main goal is to turn KPIs and measurements into “actions, changes and relevant improvements for people”. There’s still some differences of course between developing countries and mature ones, and the BLI must be adapted to any configuration, to capture the essence of needs, live, snapshotting the main opportunities. Be ready for the next very interesting idea: link BLI results and managing government in any country, just to get some feedback about people who were elected, and how they drive and achieved or not, their democracy issues…Some surprises to come!

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SMEs: backbone of the economy?

SMEs are probably the main source of the economy in the rising countries, and by the way, great suppliers for employment (in emerging countries, 97% of jobs are created in SMEs!). More flexible, agile and speed driven, they lead the competitiveness but are very exposed to bankruptcy: lack of liabilities or size, inequality in taxes comparing to larger groups, theres’s many way to improve the environment of SMEs, starting with “understandings” of what is a SME and its daily life? It seems so obvious that post of governments forget about it and only adapt rules that are driven to failure. Access to talents (draw and get trust), financial resources, trust, hold the operations line and so long are not so obvious and we’re facing many unequal statements that grip the wheel. Talking about Germany, that is celebrated to be really succesfull for its innovation and working floor for SMEs, they had to build a “specific plan”, customized, but underlining the roots and a very operational approach. No theory, no smart talks but actions and relevant environment built to success. Create conditions of success mean a whole environment of help: education, coaching, funding, capital and equity managing, training talents, taxes improvements, leveraging SMEs in organizing fair cooperation and competition between larger groups and startups. But yes they are smart “backbones” for new economy, where services take place instead of old industries…

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The Asian Century

The huge demand in the zone makes it possible to go into the Asian century. But demand is not the only valuable indicator, to settle trust and sustainable conditions. Mindset and political stability may be as important as growth or wealth. And when we look at mistrust for China or North Korea, we have to consider they have some keys from inside, to turn their huge demand into sustainable and stable markets. If poor countries from the zone benefit from “low working class” conditions, making them employable, it’s already a progress but not sufficient to say the goal is over. As the competition is worldwide now, we must consider social, education, goods and services suppliance and welfare spreading as necessary step, to build a better society.

These are some milestones I had the opportunity to share and listen, in this troubled world. Talking about the main issues of unemployment, education, poverty but also happiness and security, every zone in the world has its own challenges, but saying so doesn’t mean everything is apart. Currencies, sales exchanges, custom tarifs and production costs, are linked I guess. And the necessity to progress in sustainable and green development may not be so central, as developping zones like BRICS may not hold their unlimited needs and growth. How can we deal with such problems, while growth isn’t enough and debt is increasing in Europa? Let’s have a look at the future with trust and hope demanding countries could find a way to prosper in this weird world…

Thanks to OCDE team again for this awesome event and so many networking facts.

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